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Our Mission

SHE-com is your trusted community for women in e-commerce. We ARE relatable, real, no BS and full of compassion for this journey we are all on. We are a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Core Values

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Telstra

Hey there gorgeous!

I'm the founder of SHE-com

Lisa Jones

Mum of three, founder of 3 x multi-million dollar brands, passionate e-commerce coach, speaker, author, podcast host and creator of SHE-com.

In the last 14 years, I’ve built seven companies. Three have been multi-million dollar e-commerce businesses (and I’m busy building the fourth!).

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it.

My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales.

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.

Awards

2008

Finalist Lord Mayor's Business Awards of Brisbane

2011

Finalist Telstra Business Awards

2013

Winner Telstra Business Award for QLD Small Business of the Year

2021

Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year

2022

Telstra Business Awards Judge - sustainability category

Lisa's Mentors

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Meet the SHE-com DREAM TEAM

ANAITA

Growth Expert and Branding Afficionado

ANAITA

No stranger to the ecomm world, Anaita is the co-Founder of Hero Packaging, the author of Sell Anything Online and Guest Lecturer at Macquarie University. She loves to help small business owners take their current business and scale them up, using proven strategies and techniques she’s mastered in her own online brands.

Tamara

PAID ADS & SOCIAL MEDIA MARKETING GURU

Tamara

With 15+ years of experience working with some pretty impactful brands, Tamara knows everything there is to know about using social media to generate leads and convert them to sales. She’s an entrepreneur herself and coaches social media marketing across a number of programs (she’s in hot demand).

chontelle

SUPPORT COACH

chontelle

After many years in corporate leadership, coaching and mentoring roles, Chontelle found a passion for e-commerce and an outlet for her creative side, after opening her own online brand. Chontelle is passionate about helping others to reach their goals and leverage their strengths in the process. Chontelle is our support coach inside Lisa's programs, helping members at every opportunity.

HAYLEY

BRANDING & GRAPHIC DESIGN EXPERT

Hayley

Meet the creative genius behind Ecoriginals packaging! I’ve worked with Hayley for almost eight years now and don’t plan to change that any time soon. Hayley possesses the amazing ability to re-brand and re-design a product from “meh” to “this is the coolest thing I’ve ever seen”. Trust me, you want Hayley’s eyes on your brand - her insight will transform your look to a whole new level.

Mel

MARKETING COACH

Mel

Mel is the founder and CEO of Wild Dough, an international award-winning entrepreneur, business mentor, bestselling co-author, marketing lover and mother, known for her passion for business, cheerful disposition and overly loud laugh. Melissa is passionate about supporting other women to succeed in business.

ZARA

START UP COACH AND COLLABORATIONS QUEEN

ZARA

Zara is the mastermind behind The Play Card Company. She’s a social media guru, organic marketing marvel and business start-up superstar. Zara combines her passion for business with her multi-tasking-mum skills to inspire other entrepreneurs turn their fledging business into a roaring success.

ANN

GROWTH COACH

ANN

Ann started Amaia Lashes in 2020 and turned over $1mill in the first 12 months, and is now a multi 7 figure brand. Prior to this, she had two 6-figure e-com businesses - selling and hiring evening gowns and another in the baby decor space.

So you can say she has been in your position, and knows what it takes to build a successful brand. Ann understands the juggle of wearing many hats, and having so much to do that you are stuck in a state of overwhelm. This is where she comes in! Ann will provide you with practical, actionable steps to build your dream business.

TESS

GROWTH COACH

TESS

Tess Nguyen is the director behind Midnight Mischief Sleepwear. With no prior business experience, she purchased Midnight Mischief on Gumtree for $15 000 in 2018 and turned it into a multi-million dollar business within 2 years of the acquisition on a shoestring budget.

Her goal is to provide a holistic and individualised coaching approach to assist you in achieving your professional goals.

KELLIE

SCALING IMPLEMENTATION COACH

Kellie

Kellie is our ‘get stuff done’ girl. With an expansive marketing career spanning 20+ years, she knows a thing or two about building profitable brands! She is truly ‘technically creative’ and is data driven when it comes to decision making. Her speciality is helping brands put ideas into action, she rolls her eyes at marketing jargon and just loves helping people feel less overwhelmed and more in control of their business. Kellie will help you stop spinning your wheels, create systemised action plans to move forward and help you understand how your numbers can influence your decision making so you are not flying blind in your business.

Donna

SUPPLY CHAIN
SPECIALIST

Donna

With an impressive 15 years of experience under her belt, Donna is the Supply Chain Specialist. She knows everything there is to know when it comes to supplier relations, importing, manufacturing, warehousing, inventory and 3PL. Donna worked with me to grow Ecoriginals and is now a guest expert for my clients. She’s a mum of two gorgeous kids and lives under the perpetual sunshine of the Gold Coast.

Larissa

DIGITAL DESIGN VISIONARY, OPTIMISER & SEO

Larissa

She’s our go-to web designer for a reason. No one knows how to design a website that’s equally as beautiful as it is intuitive like Larissa can. Her specialty is optimising websites to increase sales and boost conversions using her superior design and SEO skills. Originally a WordPress snob, Larissa has warmed up to Shopify sites. If you’re after someone to audit and re-structure your site to amp up conversions, Larissa’s your girl!

PETA

DIGITAL MARKETING PHENOMENON & PROGRAMS MANAGER

PETA

Ecoriginals wouldn’t be where it is today without Peta’s expertise behind it. A loving mum, Peta divides her time between mum duties and her career supporting a number of successful ecommerce brands with their digital marketing. You can ask this ray of light anything ecomm and she’ll know exactly what your business needs. Peta is also our Programs Manager and nurtures all of our clients with extra support and coaching help.

LiZ

HEAD OF PARTNERSHIPS

LIZ

Liz is our partnership legend, knowing just who would be amazing for which opportunity. Sharing only the most incredible service providers with the Lisa Jones + SHE-com communities, reciprocal value-add is her priority.

Sally

MARKETING MANAGER

Sally

Embracing E-commerce with a nurtured and wholistic approach, Sally’s exceptional expertise in brand development stems from a broad range of experience and intricate knowledge across business management and marketing.

Sally has led multi-faceted marketing teams and scaled businesses to achieve multi-million dollar annual turnover, executing brand strategies from creative concept and development through to implementation and success. Utilising her extensive skill set, Sally oversees the development of our SHE-com community and extends her unique approach to lead members of our start up, scale and academy courses towards their own individual successes.

MIRREN

Social Media Specialist

Mirren

Mirren is the Marketing Manager here at SHE-Com, where she leads the development and execution of innovative social media strategies with an exceptional talent for aesthetics, creativity, and trend forecasting. She is dedicated to driving growth and delivering measurable results for SHE-com across all channels.

MIRREN

Social Media Specialist

Mirren

Mirren is the Marketing Manager here at SHE-Com, where she leads the development and execution of innovative social media strategies with an exceptional talent for aesthetics, creativity, and trend forecasting. She is dedicated to driving growth and delivering measurable results for SHE-com across all channels.

CHIARA

BUSINESS & OPERATIONS MANAGER

Chiara

Would I be screwed without Chiara! A Melbourne-based mum, she’s an operational whiz when it comes to ecomm. This is the woman who’ll support you as you join one of our life-changing programs and take your business to new heights.

Ally

SHOPIFY & KLAVIYO WHIZ

Ally

This all-round legend and mum owns an ecommerce kids’ activewear brand, as well as working with other brands to foster ongoing growth. Ally takes the migraine out of Shopify and Klaviyo, and teaches you how to milk every last drop from these powerful platforms so your online brand can thrive.

Kind Words

THEY DID IT, SO YOU CAN TOO!

“I am working with Lisa at the moment. She is not only the loveliest person and truly invested in you and your business, she knows her stuff and thinks outside the box - motivational and strategic!"

Pauline

WINESTOPPERS AUSTRALIA

End The Business Mummy Juggle FOREVER

LEARN MORE

A Coaching & Mentoring Hub for E-commerce Business Women to upskill their business building knowledge and grow their revenues to 7 figures!

All Rights Reserved © 2023 shecom.co | Privacy Policy | Terms & Conditions
Made with ♡ by Kristen Bertolini Designs

shecom.co

A Coaching & Mentoring Hub for E-commerce Business Women to upskill their business building knowledge and grow their revenues to 7 figures!

All Rights Reserved © 2023 shecom.co | Privacy Policy | Terms & Conditions
Made with ♡ by Kristen Bertolini Designs

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