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Our Mission

SHE-com is your trusted community for women in e-commerce. We ARE relatable, real, no BS and full of compassion for this journey we are all on. We are a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Core Values

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Hey there gorgeous!

I'm the founder of SHE-com

Lisa Jones

Mum of three, founder of 3 x multi-million dollar brands, passionate e-commerce coach, speaker, author, podcast host and creator of SHE-com.

In the last 14 years, I’ve built seven companies. Three have been multi-million dollar e-commerce businesses (and I’m busy building the fourth!).

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it.

My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales.

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.

Awards

2023

2023 Finalist - Gold Coast Women in Business Awards

2023

2023 Winner - Smart 50 Community Hero

2023

2023 - ORIAS - Finalist Industry Recognition Category

2023

2023 Winner - Best Industry Event

2023

2023 - #56 AFR Fast Starters List

2022

Telstra Business Awards Judge - sustainability category

2022

Telstra Business Awards Judge - sustainability category

2021

Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year

2013

Winner Telstra Business Award for QLD Small Business of the Year

2011

Finalist Telstra Business Awards

2008

Finalist Lord Mayor's Business Awards of Brisbane

Awards

Lisa's Mentors

Meet the SHE-com DREAM TEAM

SHE-COM COACHING TEAM

She founded Incy Interiors 13 years ago after a 10 year career in marketing. Incy is now stocked globally with revenues well over $50 million.

Kristy is an expert in all elements of marketing, product design, sourcing and manufacturing

She co-founded (and recently sold) MTB Direct, an 8 figure e-com empire, and has been recognised as one of the Top 50 People in E-commerce in Australia

Jen is an expert in navigating business growth sustainably, and building a business to sell profitably

She founded CMY Cubes, made over $1 million in her first year and has over 35 million views on TikTok

Gabi is an exper tn digital marketing, TIkTok and viral growth strategies

She has over 250,000 happy customers & has won business awards on 3 continents with her hand made brand Wild Dough

Mel is an expert in multi-stream marketing strategy, influencer marketing and building business teams and productions processes

She founded Tweed Real Foods after 20 years of marketing experience working with brands such as Apple & Schwarzkopf. In just two years Julia turned it into a 7 figure business stocked in Woolworths.

Julia is an expert in wholesale, building profitable businesses and harnessing the power of data for growth.

She's an international award winning entrepreneur whose obsession with organic marketing has lead to a 300% year on year growth in her business.

Zara is an expert in organic marketing, social media strategy, leveraging influencers and creating community!

She co-founded Contour Cube, has grown a social community with over 700k members and appeared on Shark Tank (with FOUR sharks teaming up to invest in her business!)

Sarah is an expert in managing global logistics, and building a thriving online community

She has developed digital strategies for top-tier clients including Lindt, Jamie Oliver and Vivienne Westwood, and led Burberry's Global SEO, achieving huge growth in organic traffic and revenue.

Hannah can demystify SEO to start driving free traffic (that converts!) to your website.

She built her personalised pyjama brand, Midnight Mischief, into a multi-million dollar business in just two years.

Tess is an expert in Facebook ads, and loves to talk marketing strategies with our clients.

She has run her global fashion label Freez for over 30 years, has hundreds of stockists and her own factories in China and Indonesia where she also private labels for many other brands

Lisa helps our clients with fashion manufacturing guidance, along with scaling growth strategies, and is a wealth of knowledge after so long in the fashion game.

She built Tutu Irrisistible, a 7 figure e-commerce brand she's had for over 10 years, and drives sales for her own brand and others using Google Ads

Kerry is one of our in-house Google Ads experts, and is blowing up our clients Google Ads account performance.

She was the Head of Digital at Cotton On Group, and has her own tea brand, stocked by Woolworths and winner of the World Tea Awards

Sam is our website optimisation expert, and helps our clients drive up their conversion rate to bring more dollars in the door.

She generates more than $2m per year in womens sex toy sales with her incredible brand, Girls Get Off - all without being able to use paid ads

An absolute gun in guerilla style organic traffic sales growth, Viv brings her authentic spin on selling to clients inside our programs.

She runs a Klaviyo email agency managing many brands, and we love having her inside our programs to help our clients quickly increase their monthly sales using email marketing.

Annalise loves the details inside Klaviyo, and her advice can make a huge difference to generating big revenue through clever EDM strategies.

She has been trained by some of the best Facebook experts in the world, and having run her own marketing agency for many years there's not much about digital marketing she doesnt know.

Tamara is one of our Facebook ad experts and loves to help build out content plans for brands inside our programs.

She has over 10 years experience helping brands like Showpo, The Bio Flame and LIFX profitably grow their Google Ads presence.

Caitlin is one of our in-house Google Ads experts, and loves helping brand owners understand how to grow their revenue transparently.

She runs the marketing of a leading Australian coffee company, and has helped them massively scale up their sales.

Peta is our community manager inside our programs, helping our clients break down projects into implementable steps and keeping them on track for success.

SHE-COM OPERATIONS TEAM

LiZ

HEAD OF PARTNERSHIPS

LIZ

Liz is our partnership legend, knowing just who would be amazing for which opportunity. Sharing only the most incredible service providers with the Lisa Jones + SHE-com communities, reciprocal value-add is her priority.

Sally

MARKETING MANAGER

Sally

Embracing E-commerce with a nurtured and wholistic approach, Sally’s exceptional expertise in brand development stems from a broad range of experience and intricate knowledge across business management and marketing.

Sally has led multi-faceted marketing teams and scaled businesses to achieve multi-million dollar annual turnover, executing brand strategies from creative concept and development through to implementation and success. Utilising her extensive skill set, Sally oversees the development of our SHE-com community and extends her unique approach to lead members of our start up, scale and academy courses towards their own individual successes.

CHIARA

BUSINESS & OPERATIONS MANAGER

Chiara

Would I be screwed without Chiara! A Melbourne-based mum, she’s an operational whiz when it comes to ecomm. This is the woman who’ll support you as you join one of our life-changing programs and take your business to new heights.

Ally

Marketing & Programs

Ally

This all-round legend and mum owns an ecommerce kids’ activewear brand, as well as working with other brands to foster ongoing growth. Ally takes the migraine out of Shopify and Klaviyo, and teaches you how to milk every last drop from these powerful platforms so your online brand can thrive.

Ally

Marketing & Programs

Ally

This all-round legend and mum owns an ecommerce kids’ activewear brand, as well as working with other brands to foster ongoing growth. Ally takes the migraine out of Shopify and Klaviyo, and teaches you how to milk every last drop from these powerful platforms so your online brand can thrive.
Ella

Ella

MEMBER GROWTH MANAGER

ELLA

Ella's passion lies in building and managing sales teams. She has been fortunate enough to do this Perth, Canada & New Zealand across various industries including retail, sports & recreation and business events.Outside of work, Ella loves country music, gin and hiking, and in her spare time she's busy building her own e-com business, Sustainable Beauty Hub - Australia's first exclusively plastic-free beauty retailer.

Want to join the dream team?

We're always looking for amazing women to join us! Visit our careers page for current opportunities, or send us your CV to careers@shecom.co telling us a bit about you and what you can offer our community.