Connect with Like-Minded Women and take your E-commerce Brand to the next level


no matter what stage you're at!

Our Mission

SHE-com is your trusted community for women in e-commerce. We ARE relatable, real, no BS and full of compassion for this journey we are all on. We are a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Core Values

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Hey there gorgeous!

I'm the founder of SHE-com

Lisa Jones

Mum of three, founder of 3 x multi-million dollar brands, passionate e-commerce coach, speaker, author, podcast host and creator of SHE-com.

In the last 14 years, I’ve built seven companies. Three have been multi-million dollar e-commerce businesses (and I’m busy building the fourth!).

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it.

My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales.

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.


2024 Winner

Vendors in Partnership Industry Person of the Year


2024 Finalist - Small Business Champions Awards


2023 Finalist - Gold Coast Women in Business Awards


2023 Winner - Smart 50 Community Hero


2023 - ORIAS - Finalist Industry Recognition Category


2023 Winner - Best Industry Event


2023 - #56 AFR Fast Starters List


Telstra Business Awards Judge - sustainability category


Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year


Winner Telstra Business Award for QLD Small Business of the Year


Finalist Telstra Business Awards


Finalist Lord Mayor's Business Awards of Brisbane


Lisa's Mentors

Meet the SHE-com DREAM TEAM


She co-founded (and recently sold) MTB Direct, an 8 figure e-com empire, and has been recognised as one of the Top 50 People in E-commerce in Australia.

Jen is an expert in navigating business growth sustainably, and building a business to sell profitably.

She founded CMY Cubes, made over $1 million in her first year and has over 35 million views on TikTok.

Gabi is an expert in digital marketing, TIkTok and viral growth strategies.

She has over 250,000 happy customers & has won business awards on 3 continents with her hand made brand Wild Dough.

Mel is an expert in multi-stream marketing strategy, influencer marketing and building business teams and productions processes.

She founded Tweed Real Foods after 20 years of marketing experience working with brands such as Apple & Schwarzkopf. In just two years Julia turned it into a 7 figure business stocked in Woolworths.

Julia is an expert in wholesale, building profitable businesses and harnessing the power of data for growth.

She's an international award winning entrepreneur whose obsession with organic marketing has lead to a 300% year on year growth in her business.

Zara is an expert in organic marketing, social media strategy, leveraging influencers and creating community!

She co-founded Contour Cube, has grown a social community with over 700k members and appeared on Shark Tank (with FOUR sharks teaming up to invest in her business!)

Sarah is an expert in managing global logistics, and building a thriving online community.

She has developed digital strategies for top-tier clients including Lindt, Jamie Oliver and Vivienne Westwood, and led Burberry's Global SEO, achieving huge growth in organic traffic and revenue.

Hannah can demystify SEO to start driving free traffic (that converts!) to your website.

She has run her global fashion label Freez for over 30 years, has hundreds of stockists and her own factories in China and Indonesia where she also private labels for many other brands.

Lisa helps our clients with fashion manufacturing guidance, along with scaling growth strategies, and is a wealth of knowledge after so long in the fashion game.

She built Tutu Irrisistible, a 7 figure e-commerce brand she's had for over 10 years, and drives sales for her own brand and others using Google Ads.

Kerry is one of our in-house Google Ads experts, and is blowing up our clients Google Ads account performance.

She was the Head of Digital at Cotton On Group, and has her own tea brand, stocked by Woolworths and winner of the World Tea Awards.

Sam is our website optimisation expert, and helps our clients drive up their conversion rate to bring more dollars in the door.

She generates more than $2m per year in womens sex toy sales with her incredible brand, Girls Get Off - all without being able to use paid ads.

An absolute gun in guerilla style organic traffic sales growth, Viv brings her authentic spin on selling to clients inside our programs.

She runs a Klaviyo email agency managing many brands, and we love having her inside our programs to help our clients quickly increase their monthly sales using email marketing.

Annalise loves the details inside Klaviyo, and her advice can make a huge difference to generating big revenue through clever EDM strategies.

She has been trained by some of the best Facebook experts in the world, and having run her own marketing agency for many years there's not much about digital marketing she doesnt know.

Tamara is one of our Facebook ad experts and loves to help build out content plans for brands inside our programs.

She has over 10 years experience helping brands like Showpo, The Bio Flame and LIFX profitably grow their Google Ads presence.

Caitlin is one of our in-house Google Ads experts, and loves helping brand owners understand how to grow their revenue transparently.

She runs the marketing of a leading Australian coffee company, and has helped them massively scale up their sales.

Peta is our community manager inside our programs, helping our clients break down projects into implementable steps and keeping them on track for success.


Liz is our partnership legend, knowing just who would be amazing for which opportunity. Sharing only the most incredible service providers with the Lisa Jones + SHE-com communities, reciprocal value-add is her priority.

She has a passion for creating streamlined internal workflows and delivering projects with a high level of execution. Bec has had global experience working directly alongside CEO's and founders to coordinate operations, and assist in scaling companies to expand internationally. She is on a mission to help anyone be more organised and master their day.


Samantha is an exceptional end to end executive marketing generalist with over 20 years of experience across leading national brands in Australia and overseas. Her expertise includes retail marketing, e-commerce, strategy, finance, product marketing and communications, consistently driving national marketing teams to achieve outstanding success across a variety of industries.

This all-round legend and mum owns an ecommerce kids’ activewear brand, as well as working with other brands to foster ongoing growth. Ally takes the migraine out of Shopify and Klaviyo, and teaches you how to milk every last drop from these powerful platforms so your online brand can thrive.

Ella's passion lies in building and managing sales teams. She has been fortunate enough to do this Perth, Canada & New Zealand across various industries including retail, sports & recreation and business events. Outside of work, Ella loves country music, gin and hiking, and in her spare time she's busy building her own e-com business, Sustainable Beauty Hub - Australia's first exclusively plastic-free beauty retailer.

Her passion lies in social media and community management, and building and managing relationships within our community. Hannah spends as much time in nature and traveling as she can - “a quick ocean dip solves all problems” - and is also co-founder of a Permanent Jewellery business.

She's a mum of two with more than 20 years of experience in business administration and accounts. Fiona keeps SHE-com's accounts in top-shape and is our go-to girl when it comes to all things finance.

Want to join the dream team?

We're always looking for amazing women to join us! Visit our careers page for current opportunities, or send us your CV to telling us a bit about you and what you can offer our community.