Join our 12 week online program, covering all 12 modules outlined on this page (plus more!). Drop the overwhelm and gain clarity.
We meet three times weekly over the 12 weeks to uncover the content you need and ask the Academy Coaches questions. If you miss a call you can watch on replay in your own time.
Get access to our video library with over 50 training videos. Get access to our video library with bite size pieces that are recorded to help you move through specific problems! Also get access to all our replays, just in case you miss any calls!
Get our written manual covering all these topics with the step by step guides you need to know for each module. This will become your bible!
Get access to templates, workbooks, spreadsheet and checklists Lisa used inside her own ecommerce businesses – just for you!
We call it the 3C’s – we give you Content and Coaching, but our community could change your business through collaborations and support. Get connected.
“Hotseat Interviews” with our most successful e-commerce clients where we share their winning strategies.
We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 4 hours of the live call. That way you can play it back at a time that suits you!!
In order to get the most from this amazing program, we recommend you dedicate 2 – 4 hours per week in addition to the time you usually spend working on your brand. If you can not commit this time our program may not be suited to you. Our program is designed to provide high level support, strategies and mentoring to those woman hungry for success.
Yes absolutely you can!
We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focusing on teaching you organic client attraction, improving your website conversion, how to focus on lean, innovative and collaborative marketing strategies. However if you want to start in ads, we will teach you some basics inside this course.
We have a 7-day money back guarantee that you will come into the program and love what we are doing inside it (and that what we promised you is what we deliver!!).
The Academy program is designed to double your sales in 12 weeks.
Yes we absolutely do!
You can choose to either pay upfront $2,497 or pay 20 x weekly payments of $150 (which equals $3,000). The program runs for 12 weeks but your repayments continue for another 8 weeks after the program ends. The choice is yours. We have added this payment option to help you get access to strategies to grow as you learn, and make money as you grow!!
At the end of your 12 week program, we hope you don’t leave us. More than half of our graduates stay in the program for a small monthly fee to continue to access our mentoring support, live calls and new content. You will be offered this at the end of your program round.
✔ What software and plugins you should be using to sell more with less effort.
✔ How to optimize your design and user experience (UX).
✔ Strategies to increase your conversion rate (usually doubling it!)
✔ The psychology of selling online and how to use your product as the hero in a transformational sell (and not yak on about the features and benefits!)
✔ Why looking like a million-dollar brand will dramatically increase your sales (and we connect you to our team who can help you fix up your website for you!)
✔ Exactly what wording to use and where on your website.
✔ How to be trustworthy and why you want your customers to fall in love with your brand
✔ We are going to help you get seriously clear on who your customer is, and what they are doing right now, and what pain points they have that you can solve.
✔ We are going to help you talk to them differently, to sell a LOT more.
✔ We will show you how to rewrite all your copy, and what you should be saying instead.
✔ Customer retention is a major strategy we focus on, it’s much cheaper to keep a customer returning than it is to keep paying for new ones.
✔ You MUST wow your customer, or they will be under impressed and won’t give you amazing reviews or come back.
✔ We will share what we know about knocking the socks off customer.
✔ You need both paid and free traffic, so we are going to teach you about both.
✔ We cover Facebook ads 101, and retargeting to warm audiences.
✔ We call it lean guerrilla marketing, but we will focus on all the free ways you can also drive traffic to your website.
✔ We deep dive into ambassadors to your brand and leveraging influencers, and how to set these up so that you win and don’t lose.
✔ Collaboration marketing is one of the best ways to grow a brand and drive traffic. We will share our best ideas.
✔ We also deep dive into leveraging awards and media/PR to grow traffic.
✔ We are going to help you reposition your niche and sharpen your sales tools.
✔ Instead of regurgitating the same old content, we are going to teach you all about how to include user generated content (UGC) and blow your competitors out of the way!
✔ We will give you hundreds of content ideas and teach you how to prepare in advance for socials (and never lose hours thinking about to post again!)
✔ Our manual and mentors will help you to rewrite your “about” story to sell in a completely different way. Repurpose this new story across every channel
✔ We will help you with strategies to nail Instagram, including what to post when, how, and why.
✔ Using Facebook groups can generate you new sales, so we will teach you how to use this to your advantage.
✔ Pinterest is a leveraging tool, and we have a lesson on how to use Pinterest with your brand to drive traffic.
✔ Harness the power of virality on Tik Tok
✔ We will show you the best email platform to be on, and help you get it set up and running.
✔ Our team will show you the top performing email campaigns and give you tips for how to sell more using emails.
✔ You need to know the foundations of EDMs, and we will show you exactly what to send and when.
✔ Need to migrate your database over? Got too many dead leads? We will help you to clean up your email list
✔ Most women have a pretty crap relationship with money, so we will help you to lean up your overheads and understand your margins.
✔ At the same time, we will help you to level up your attitude towards money, and your belief system around earning a lot more of it.
✔ We will teach you how to track your money daily and set sales targets to actually hit!
✔ You MUST know which numbers to analyse inside your business, and which numbers you must be tracking. This includes your website metrics, and we provide a bunch of clever forms to help you track this.
✔ We will teach you about what we call “proving the concept” and how every single time you launch a new product or business you must go through this strategy. It will save you a truckload of money and heart ache – trust us!
✔ Oh, and we are pretty tight ass in business and will show you loads of tricks for saving money! We call it the lean business model.
✔ Want to sell overseas? We can connect you up with everything you need to know to sell your products in the USA quickly and easily.
✔ We look at which marketplaces you need to be listed on to grow your sales horizontally.
✔ Wholesale and everything you need to know about getting new wholesale business in a simple and doable way.
✔ Want to know how to sell more online? Expand your product line into more products and increase your average order value. It works so quickly and easily.
✔ Want to know the safest way to grow an online brand? By including a subscription product so will share ways you can look to add this to your bottom line.
✔ Want to stop despatching orders from your lounge room? No problems, we will show you exactly when you to move from home to a shed to a 3PL company. And hint – you should never rent your own expensive warehouse, like ever!
✔ We will also cover off topics around shipping and pricing and how to get the best deals.
✔ Let us teach you how to set up a marketing funnel, including top of funnel (cold traffic), middle of funnel (warm traffic) and bottom of funnel (including retention strategies)
✔ Why the most successful e-commerce brands are absolutely marketing ninjas, and how you can take tips from them.
✔ Our top marketing hacks for online brands.
✔ Why social proof is one of the most important tools you can use, and exactly how to get a lot more of it.
✔ At some point you can’t run the whole shebang on your own.
✔ We will teach you what to outsource and when.
✔ We connect you to our entire community of e-com experts, most of them very low cost and affordable, to help you get stuff done inside your brand.
✔ When you are ready to expand, we will show you how to bring on team and we promise, its nothing like what you are expecting! Lisa is a total gun at structuring teams to be lean and highly effective.
✔ Want to know which apps can talk to each other and automate your business? We will share our favourites.
✔ Accounting in your business can be boring and expensive, we will show you to make it interesting and affordable.
✔ Plug ins can be a minefield, you don’t want too many that they cause conflict on your website. But you need some as the tools can literally double your sales. Let us guide you through this safely.
✔ We have fun tools to share with you to make your customer relationship stronger!
✔ Automate your social proof and review getting and then repurpose it everywhere!
✔ And last, but most importantly, we are going to deep dive on you.
✔ We are going to share why in online brands, its often the business owner who is holding back the success of the brand, and how you can get out of your own way.
✔ Why adrenal fatigue is real, and how the mummy juggle struggle is kind of fun for a little while, but it goes off quickly.
✔ We will explain exactly why you need to get off the mouse wheel and instead direct it, or your business will never grow.
✔ We will show you how to build new boundaries with your business, and how you can set up your own criteria to ensure you never get scope creep again.
✔ We will also show you ways to work smarter and less hours, so that you can spend more time with your family.
✔ And (insert excited voice) we are going to show you why you must pay yourself first, every single week!