The SHE-com Women in Ecommerce Awards celebrate women building brands with purpose and performance. Whether you are gaining traction or leading a growing team, this is recognition for momentum, resilience and results.
AWARDS CLOSED!
Created by the world's fastest growing community for women in ecommerce, these awards spotlight the founders building real traction online.
Female-founded product brands represent one of the fastest growing segments of the economy. These awards exist to acknowledge that impact at every stage of growth. Unlike generic business awards, every category is designed specifically for product-based ecommerce brands.
From breakthrough growth to brand building, customer loyalty to innovation, this is recognition that reflects the realities of online retail.
- Basic B Body, Lavender & Oat Body Buff
- nakedklay, Skincare
- Zakoia, Jewelry/watches
Entering the SHE-com Women in Ecommerce Awards is not about a trophy on a shelf. It is about visibility, credibility and momentum you can use.
Being named a Nominee, Finalist or Winner gives you powerful content to share. Website banners. Email announcements. Social media posts. Media kits. Packaging inserts.
It gives your audience something to celebrate, and something to trust.
Every entrant receives an official Nominee badge.
Finalists and Winners receive elevated digital badges designed to showcase their achievement across websites, landing pages, email signatures and social profiles.
These badges are more than graphics.
They signal third-party validation, and that accelerates trust with customers, stockists and partners.
Recognition shifts perception.
It positions your brand as established, capable and building real momentum.
And that credibility compounds long after the awards cycle ends.
This is not just about a trophy. It is about authority you can display.
Enter as many categories as are genuinely relevant to your brand
Entering the SHE-com Women in Ecommerce Awards places your brand inside one of the most engaged communities of female product founders.
Entrants are featured across the SHE-com ecosystem, including community, email and social media.
For many founders, the visibility alone becomes a powerful marketing moment.
Recognition starts the moment you enter.
Unlike generic business awards, the SHE-com Awards are designed for female product brand owners navigating the realities of ecommerce. Every category reflects genuine business milestones.
No need to submit physical products this year, instead we will be using video entries, websites, social proof and written entries on your products to judge them.
Recognising excellence across every stage of growth.
People’s Choice Brand of the Year
Judges' Choice Award
Every entry is reviewed against clear, category-specific criteria.
Our 2026 judging panel will be announced soon and will include experienced industry leaders across retail, media and brand growth.
In previous years, judges have included retail buyers, media editors and respected ecommerce founders. Real commercial insight. Not popularity votes.
All entries are submitted digitally. No physical products required.
Alice F.Founder
Alice Fitch is the founder of Whola, Australia’s go-to wholesale platform connecting buyers with the country’s best fashion and lifestyle brands. Whola partners with leading brands to drive smarter strategy, greater reach and scalable growth. Alice’s work in innovation, wholesale strategy and communications has earned her awards in innovation and business leadership.
Amanda B.Group Product Manager – Marketplace
Amanda Bourke is Group Product Manager at Big W, leading the product team behind the retailer’s marketplace platform. With nearly a decade of experience scaling Australian marketplaces across Catch, MyDeal and now Big W, Amanda brings deep expertise in product, projects and operations. She is known for her technology-first approach and her track record building marketplaces that work for both sellers and shoppers at scale.
Catherine D.Managing Director ANZ
Catherine Dix is Managing Director of waterdrop AU and NZ, where she leads the brand’s growth across the region and is proud to challenge the beverage industry with excellent customer experience, innovative product and sustainable thinking. A B&T Women in Media finalist, Catherine brings the perspective of a former COO at digital growth agency Webprofits, where she now continues as Non-Executive Director. She is known for her leadership, strategic planning and deep expertise across DTC, ecommerce and digital strategy.
Cec B.Editor Flying Solo
Cec Busby is the editor of Business Builders and Flying Solo, executive producer of Kochie’s Business Builders on the 7 Network, and host of the Flying Solo and First Act podcasts. With over 25 years as a content creator, director, producer and journalist, Cec champions small business and the founders behind it.
Chantel B.Founder
Chantel Brayley is behind the scenes of that brand that you’re obsessed with. With over fifteen years of experience, she is internationally recognised for creating emotionally resonant brands that drive consistent commercial performance and community engagement. She has been recognised as one of the Top 50 People in eCommerce Australia and a Global Honoree for Amazing Women in eCommerce.
Claire F.Head of Retail Partnerships ANZ
Claire Freer is ANZ Enterprise Partnerships Manager at DoorDash, with over three years driving growth across new verticals in the region. She brings expertise across marketing strategy, event management and communications, and works closely with cross-functional teams to build impactful partnerships and deliver tailored solutions. Claire is motivated by innovation and collaboration, focused on growing DoorDash’s market presence while supporting its mission to empower local economies.
Emma W.Founder
Emma Williams is the founder of Maxx Marketing, Australia’s largest organically grown marketing agency, and a two-time 40under40 winner. With 13+ years building and scaling three successful businesses, Emma helps product brands move from invisible to in-demand through organic marketing, viral content strategy and marketing psychology.
Gordana R.Managing Director, APAC and Interim CRO
Gordana Redzovski is a technology and eCommerce leader with close to 20 years of experience driving growth across retail, fintech, and digital commerce. As APAC Managing Director and Interim CRO at Maropost, she leads regional expansion and go-to-market strategy, bringing deep expertise in marketplaces, payments, and omnichannel retail.
Jade D.Founder
Jade Dunwoody is the co-founder of Collective Hub, with 16+ years shaping culture-led brands through creative direction and strategy. She has worked across media, retail and consumer brands to build identities that resonate with real audiences. Jade is focused on where brand, business and AI meet, and how founders can use all three to grow.
Jessica B.Co-Founder
Jessica Bragdon is the co-founder of Koala Eco, the Australian-born brand creating plant-based, naturally derived cleaning products. Under her leadership, Koala Eco has grown into a global business stocked across Australia, the US and beyond. The brand is widely recognised for its commitment to environmental responsibility and clean formulation.
Julia D.Director of SMB and Agency Sales, ANZ
Julia Dolgodvorova is Director of SMB and Agency Sales, Australia and New Zealand at Pinterest, where she helps SMBs, agencies and emerging brands accelerate growth through performance-led marketing and standout creative. With deep experience across APAC, she has led high-growth sales teams and supported regional launches into new markets. Julia is known for her collaborative leadership style and her commitment to mentoring early-stage founders in the Australian startup ecosystem.
Kristy C.Founder
Laura Aubusson is a freelance journalist and editor with 15 years’ experience across Australian digital and print media, including Kidspot,
Mamamia
, News.com.au and The Daily Telegraph. She writes about news, lifestyle and pop culture, with a passion for mental health, motherhood and travel.
Laura J.Sewing Manager
Laura Jackson creates, collates and curates an abundance of creative content with Peppermint Magazine, heavily focussed on sewing and DIY’s. A previous small business owner herself, with a strong history in sales and as a People and Culture professional, Laura is a passionate supporter of women and the courage it takes to develop, cultivate and sustain a thriving small business.
Lisa M.FOUNDER
Liz S.Head of Merchandise
Liz Shirley is Head of Merchandise at Are Media, a strategic and ethical retail executive with more than 25 years of senior experience across buying, wholesale and operations in omni-channel retail. With a proven track record driving profitability, optimising processes and leading high-performing teams, Liz brings deep expertise in product management, brand growth and operational excellence across local and global brands. She is a collaborative, results-driven leader passionate about innovation, inclusion and long-term business success.
Nancy T.CEO
Nancy Tang is the CEO of FFOrder, a global supply chain partner for ecommerce brands covering direct factory sourcing, coordinated sampling, production oversight, multi-region warehousing and fulfilment across key global markets. Under Nancy’s leadership, FFOrder works with everyone from fast-growing online stores to established brands expanding internationally, helping turn complex supply chain challenges into dependable execution. The team partners for the long term, with a focus on visibility, accountability and consistent performance at every stage.
Nina V.Event Director
Nina Vidale is Event Director at RX Global, leading Life Instyle and Beauty Expo Australia — two of the country’s most influential trade events for design, retail and professional beauty. Nina is known for curating high-value experiences that connect brands with buyers and deliver real ROI for exhibitors. She is also Executive Sponsor for DEI across RX APAC.
Rebecca H.General Manager
Rebecca Henley is General Manager at Amazon Australia, with 10+ years scaling consumer businesses across fashion, consumables and ecommerce in Australia and internationally. She has launched categories, built teams from scratch, led the launch of Amazon Haul in Australia and recently completed a secondment in Brazil supporting sellers. Rebecca champions women in leadership and mentors the next generation.
Rebecca P.CEO & Co-Founder
Rebecca is the founder of Better Packaging Co, on a mission to use packaging to combat pollution, poverty and climate change. After leading complex tech implementations at Vodafone, HP and IBM, and serving as COO of StarShipIT, she launched Better Packaging Co in 2018. In 2020 the brand introduced POLLAST!C, a world first packaging made from 100% ocean bound pollution with 75% less carbon footprint than traditional alternatives, delivering on 13 of the 17 UN Sustainable Development Goals.
Rosalea C.EDITOR
Rosalea Catterson is the Editor of Power Retail, where she covers everything ecommerce and hosts the Power Retail Power Talks Podcast. With a keen interest in consumer behaviour and tech, she brings proven experience as a strategic communications and media professional delivering integrated, multi-channel campaigns and building stakeholder relationships across industry, media and corporate environments.
Samantha D.Founder & CEO
Samantha Dybac is the founder and CEO of The PR Hub, a strategic communications partner for high-growth, technology-enabled businesses. With nearly two decades of experience advising founders, CEOs and investors through scale, capital raises, IPOs and major exits, she helps leadership teams align communications with business growth and market credibility. Samantha also hosts Influence Unlocked, a podcast exploring influence, leadership and credibility in business.
Sara M.Account Manager
Not sure if you qualify? If you are a female founder with an ecommerce brand that is trading, the answer is almost certainly yes. Back yourself and enter.
You can enter as many awards as are genuinely relevant to your brand, and many founders choose multiple categories to showcase different strengths of their business.
Treat each entry like a pitch. Specific, evidence-backed entries win. Generic ones do not make the shortlist.
Enter the 2026 SHE-com Women in ecommerce Awards and position your brand among the most ambitious women in ecommerce.
A great business deserves a great entry. We've seen brilliant brands miss the shortlist not because they weren't good enough, but because their entry didn't do them justice.
The 2026 SHE-com Awards Entry Guide changes that.
Read it before you write a single word.
The founders who have the most chance of success are the ones who read this document first. They understand the criteria. They prepare their answers with evidence. They write with purpose.
Download the 2026 SHE-com Awards Entry Guide before you enter. If you’re serious about entering, this is your starting point.
Enter as many categories as are genuinely relevant to your brand
A structured and credible pathway to recognition.
Share your revenue performance, growth story, and business direction.
Applications are assessed by a panel of experienced industry leaders with commercial expertise.
Community voting opens to crown a favourite founder.
Winners are formally acknowledged as leaders in women’s ecommerce.
Every stage is amplified across a global campaign spotlighting ambitious female founded product brands.
Awards Open:
Awards Close:
Judging Period:
Live Awards Gala:
Late June, finalists and winners will be formally recognised at a live awards gala celebrating the women building exceptional product brands online.
This is not just a name on a website. It is a moment.
Finalists and winners are spotlighted across the SHE-com ecosystem, including email, social media and community channels.
Yes. You can enter as many awards as are genuinely relevant to your brand. Each award requires a separate submission. We recommend entering only the awards where you have a strong and specific story to tell.
Yes. Brands co-founded by a woman are eligible. If the brand is co-founded by a woman and a man, the entry should focus on the female founder’s role and contribution.
Rookie of the Year is specifically designed for brands under 24 months old. You are also welcome to enter any other award for which you have a strong entry. Age is not a barrier elsewhere.
No award requires you to share confidential financial information. Where awards ask about commercial performance, we ask for growth signals and traction indicators: metrics you are comfortable sharing. You decide what to include.
Absolutely. An Industry Award and a Major Award are not mutually exclusive. Many strong brands will have a compelling story for both.
You will receive an automated confirmation email immediately. You can also check the status of your entries at any time via the awards portal.
Entries submitted after 11:59pm AEST on Sunday 24 May 2026 will not be accepted under any circumstances. We strongly recommend submitting at least 48 hours before the deadline to avoid any technical issues.
No. All entries are digital this year. You’ll submit your written responses, links and optional video through the portal. No shipping – just a clear, evidence backed entry.
Most entries take around 30 to 45 minutes per category. If you have your numbers and results ready, it can be even quicker. Think of it as a focused pitch for your brand.
For any queries about the entry process, award eligibility or technical issues with the submission portal, please contact us at hello@shecom.co
Of course! Our awards are open to all female founders, whether members or part of our wider community.