Shower, school lunch, drop-offs, muffin inhalation, coffee (x 3), meeting, actual work, meeting, meeting, wee break, coffee, desktop lunch, meeting, actual work, school pick up, snack time (them), dinner time, flop time, me time? We need a nap just reading this. Life is busy. Your skincare routine doesn’t need to be.
LESS MIRROR TIME. MORE YOU TIME:
Take back your time with a skincare routine that’s all about you. High maintenance ingredients, low maintenance products. Simple!
Skincare doesn’t need to be complicated – it just needs to work. This philosophy led to the creation of Cinch, a brand synonymous with a fuss-free 2-step routine featuring sophisticated formulations and highly effective clinically proven ingredients.
The goal is simple: healthy skin at every age.
Cinch is all about helping increase confidence and self esteem in women around the world who haven’t had the time or money
to invest in self care. We leave behind intimidating routines, photoshop models and marketing hyperbole.
Renee spent 20 years in the beauty industry before having her son, and it was then she realised that despite the thousands of products available, there were none which spoke to her specific needs. She didn’t have time for complicated, 10-step skincare routines, what she needed was a minimalist beauty routine that delivered results.
Driven by innovation and efficacy, she wanted her products to be uncomplicated to use, but effective in their formulations. It needed to include ingredients that were clinically proven (for peace of mind), but the products needed to be multi-benefit, easy-to-use and inclusive. Enter: Cinch.
Each product is designed to give you healthy skin at every age — that is: hydrated, clear, resilient, bouncy, glowing skin. But they do it without the complicated routines, instead using well-researched, clinically-proven ingredients and formulations that are multi-benefit. They just work.
Anyone who’s met Renee knows she’s passionate about creating change, building confidence, and making great skin accessible to everyone. And that’s precisely what Cinch does. Go forth and get the glow.
Cinch is the winner of 11 beauty awards, seen in over 80 publications worldwide and has sent orders to over 70 countries.
WE STAND FOR THIS:
Our goal at Cinch is to create products that work for both our skin and our lifestyle without working against our environment. Just like so many of you, we’re out there doing the work, trying to find the best version of ourselves, our packaging and our footprint – without compromising our beliefs. We are a work in progress, but we promise to never stop learning because we know all the good stuff happens when we deep dive into the “what if”.
MANUFACTURING
We’re as Aussie as Neighbours but with a much better cast (bc it’s never been the same since Kylie and Jason has it?) All of our skincare products are made here in Melbourne in a GMP / TGA Facility. We work with some of the best R+D chemists in Australia to make sure our formulas deliver exceptional results (without compromise!) Our products are backed by a 100% money back guarantee.
ANIMAL TESTING
It should go without saying these days, but we’re going to say it anyway: Cinch has never, and won’t ever test on animals. We do,however, happily test on all our friends, family, best mates, neighbours, Uber drivers and overly-opinionated Great Aunt Maud, so rest assured our products have had vigorous human-testing before they reach your hands.
PACKAGING
Hands up who’s not perfect? Same. And our packaging is one area that we’re keen to improve on, stat. Alongside our current packaging suppliers, we are working towards a 100% recyclable solution for all existing products and all new products will have 100% recyclable packaging. Where possible we will also use biodegradable options, like we’ve done with Sleep + Glow. We can’t wait to make this change, and you’ll be the first to know about it.
CARBON FOOTPRINT
We know it’s our responsibility to look after the earth, and so we pledge to lower our carbon footprint through the use of partner programs such as Carbon Click and postal services which are carbon neutral. These include our current carbon neutral supply chain partners like Australia Post and Sendle, and we aim to completely take over funding of carbon neutral efforts by 2024.
WASTE
Each of our products are designed with minimal waste in mind. Our concise edit of multi-benefit, multi-use products means that you’ll buy less for the same results, so your footprint (and bathroom clutter) will be minimised.
WOMEN SUPPORTING WOMEN
At Cinch we have chosen Fitted For Work as our charity partner. Fitted For Work is an Australian not-for-profit dedicated to helping women, non binary and gender diverse jobseekers to become job-ready, find meaningful employment, and thrive in their working lives! Our founder Renee has been a mentor at fitted for work for 5 years and we donate 20% of sales from our Feel Good Merch directly to Fitted For Work.