To the latest blogs, trends, and all things SHE-com
Six months into the job, SHE-com’s Global Head of Partnerships has secured the largest partner agreements in the company’s history. Both flagship partners are now set to follow the community to the United States.
SHE-com built five AI bots for women in ecommerce, and you can only get them inside SHE-com. Here’s how we’re leading AI for product-based brands.
Your store is live. Traffic is coming in.
People are browsing, maybe they’re even adding to cart. But conversions are lower than they should be.
You’ve done the work to get people to your site. You’ve invested in ads, you’re posting consistently, maybe you’ve even put real budget behind a campaign or two. People are landing on your pages.
If you’re running an e-commerce business, chances are you’re already stretched. You’re juggling marketing, fulfilment, customer service, cash flow and content, all while trying to grow without burning out or overspending on ads.
If TikTok is still sitting in the “maybe one day” bucket for your business, you’re not alone. For a lot of small to medium e-commerce brands, TikTok feels confusing, intimidating or just not relevant.
You’re showing up on Instagram, TikTok or email. Maybe you’re even boosting a few posts to get more reach. From the outside, it looks like you’re doing everything right.
Looking for a mentor for your e-commerce business? Learn the difference between mentorship and coaching, where to find the right support, and how to make it work.
Looking for business programs for product-based brands? Learn why generic business coaching falls short for e-commerce founders and what to look for instead.
If you’re building an e-commerce brand in 2025, you’ve probably felt the pressure to keep feeding the ad machine. It’s the easiest lever to pull, the quickest way to get traffic moving, and often the first strategy founders rely on.
Trying to decide between group coaching and 1:1 for your e-commerce business? This honest comparison breaks down the pros, cons, and which format delivers the best results.
Learn how coaching helps you scale an online store at every stage – from launch to 7 figures. Real strategies for product brands at $0, $10k, $30k, and $100k+ monthly revenue.
Why do female founders need gender-specific e-commerce coaching? We break down the unique challenges women face in online business and how the right support changes everything.
Not sure how to choose an e-commerce coach? This framework walks you through exactly what to look for, questions to ask, and how to know if a coach is right for your business stage.
Looking for the best coaching programs for women in e-commerce? This guide breaks down what to look for, red flags to avoid, and how to choose the right program for your stage of business.
Running your own brand can look like a dream from the outside. Freedom. Creativity. Flexibility. But behind the glossy Instagram feeds and product launches is something we don’t talk about enough – the mental and emotional toll of being a founder. At SHE-com, we know the pressure is real. You are not just building a business. You are holding the vision, wearing every hat, and still showing up for your family, friends, or little ones.
Why Generative Engine Optimisation is the new SEO (and what that means for product-based businesses)
For the past decade, we’ve lived and breathed SEO.
Crafting keyword-rich product pages. Writing blogs that Google loves. Building backlinks like our business depended on it (because it did).
Here’s a truth not enough people talk about.
Women are leading some of the fastest growing e-commerce brands in the country, but they’re doing it without the infrastructure most businesses at their scale would have access to.
In Australia alone, women now own one in three businesses, and that number is rising.
You know that “holy sh*t, no one warned me about this” moment in business? We do. And now, we’re talking about it.
Introducing SHE-TALKS, the podcast for ambitious women who are ready to grow, scale, and thrive – without the fluff, the overwhelm, or the cookie-cutter advice that never seems to work in real life.
If you think TikTok is just for Gen Z dance challenges and viral lip-syncing videos, it’s time to rethink everything. TikTok is a powerful, fast-growing platform that can give your e-commerce business the visibility, engagement, and sales you’ve been searching for.
Women entrepreneurs face unique challenges, from juggling family life to overcoming self-doubt and limited funding access. SHE-com’s Lisa Jones shares key insights on how tailored support, community, and simplified strategies can help women overcome these hurdles. Read the Inside Small Business article to explore Lisa’s interview and her latest findings on driving success.
As we bid farewell to 2024, many e-commerce entrepreneurs are left scratching their heads, wondering why their year felt more “meh” than marvellous. If your sales didn’t skyrocket as planned, you’re not alone. A variety of factors may have contributed to this, and it’s worth exploring some common culprits that might have left your brand feeling a little underwhelmed.
At SHE-com, we’re committed to understanding the journey of women entrepreneurs and amplifying their voices. This month, through our incredible SHE-com community, we conducted the State of the SHE-Nation survey, led by our founder Lisa Jones, to uncover the realities faced by women in business across Australia.
Let’s get real for a second—building a business is hard work.
The hustle, the long hours, the endless to-do lists… it can feel like there’s never a moment to breathe. But here’s the thing: while we’re all about scaling and smashing those goals, burnout is the sneaky villain waiting to ruin your progress.
It’s International Women’s Day, and the theme this year is “Invest in women: Accelerate progress.” So it’s the perfect opportunity to shine a spotlight on the powerhouses accelerating progress inside SHE-com!
Picture this: You’ve been lying awake in bed at night, pondering the idea of launching your own product because it seems like a brilliant idea. You found it because you needed it, so chances are a million other consumers do as well. But still, even at 2 a.m., the idea of spending your savings on a business idea that might not work out doesn’t seem smart.
You KNOW your product is great, but you can’t quite figure out how to get everyone else to see that and buy from you. You sit there and hit refresh on your app every 5 minutes to see if there’s been any new sales…
I joke that facebook ads are like playing the pokies. You have as much chance of being certain of an outcome of the pokies….well almost as much!!!
In the olden days of 2019, we used to sell products based on the features and benefits. The pricing, the length, the colour options. But this has shifted, and we now need to shift with it!!
THREE WAYS TO AVOID NEGATIVE BUSINESS CASHFLOW.
At night, I can’t sleep. In the morning, I don’t want to wake up.
Urrghh can anyone else relate?
You might not know this, but there’s lots of magical things that seem to happen when you consistently turn over $10k per month.
Your product is great, you’ve spent a lot of time (and maybe money) on building your website.
You’re bringing in traffic through social media, SEO and maybe Facebook and Google ads.
Lisa Jones is an e-commerce expert, strategist, founder of THE UNCOMPLICATE and has built multi-million dollar brands & juggled motherhood.
I know you want more sales in your online brand….
For a lot of my clients, the last month or two has seen a big dip in sales. There’s reasons for this, and trust me, you are going to be fine.
Welcome to our new blog series, My Week, where we chat to women in ecommerce and learn how they manage their online business alongside friends, family and life.
Today we are introducing Jade from Coated in Country Charm, whose business sells unique handmade products to assist others with their own refurbishing journeys.
You know what’s super fun? Customer complaints. Just kidding. They’re pretty much the worst. BUT if you have a process in place to handle them, they don’t have to be quite as horrible an experience.
You’ve hit that beautiful, exciting and somewhat terrifying point in your business where there is just too much work coming in for you to be able to manage all of the day-to-day…
Most email platforms charge you a monthly fee according to how many subscribers you have on your list, and this can become quite expensive as your list grows.
This week we meet Kaycee Bay, Owner of This Little Curl, a curly hair store which stocks an awesome range of products from both Australian and international brands.
When your biz is online it can be overwhelming trying to figure out how best to get your products in front of the right people, at the right time (with the right credit card details, am I right?)