"SHE built three multi-million dollar ecommerce brands, and now helps founders scale smarter, faster, and without burning out"
Meet Lisa, the CEO, visionary and powerhouse behind us all here at SHE-com.
With a track record of building THREE multi-million dollar ecommerce success stories (and on her way to building her fourth), Lisa is here to help you scale up your brand, just as she's helped hundreds of other women to do the same!
Her expertise lies in growing businesses efficiently and profitably, all while maintaining balance and avoiding burnout.
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"SHE founded CMY Cubes, made over $1 million in her first year and has over 35 million views on TikTok"
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. Known for generating over $1 million in her first year and amassing over 150 million views on TikTok, Gabi has established herself as a powerhouse in digital growth and brand building.
As a Scale & Circle coach, she shares her expertise in viral marketing, growth hacking, and innovative digital strategies, helping brands amplify their visibility and drive meaningful engagement online.
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"SHE built powerhouse marketing teams for brands like BlackMilk and Lorna Jane and now helps founders turn brand clarity into bottom-line growth"
Steph is a seasoned marketing leader with over 20 years experience driving growth across some of Australia’s most loved retail brands, including TVSN, BlackMilk Clothing, and Lorna Jane. Ranked #19 in Inside Retail’s Top 50 in eCommerce (2024), she’s led digital transformations, developed complex brand positioning strategies, launched loyalty programs and built award-winning teams across social media, licensed collaborations, and CRM campaigns. She’s also worked on brand collaborations with everyone from Kylie Minogue to Nintendo, Pokémon, Harry Potter and Disney.
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"SHE helped scale THE ICONIC from $10M to $700M and now leads the transformation of Napoleon Perdis"
Melissa is a retail and digital growth strategist with over 20 years of experience driving major results across Australia’s most recognised brands. From scaling THE ICONIC into a $700M powerhouse to navigating high-stakes turnarounds at Catch, Green Friday and now Napoleon Perdis, she brings serious commercial acumen and operational insight. Her background spans merchandise planning, trade, category management and ecommerce, giving her a rare full-spectrum view of what it takes to build brands that customers love and businesses that last.
At SHE-com, Melissa supports female founders with strategy that balances bold vision and sharp execution. Whether you’re scaling, stuck, or in reinvention mode, she brings the clarity and edge to help you move forward with confidence.
"SHE runs her own Google Ads and HubSpot agency and delivered back-to-back record BFCM and Christmas seasons for Mr Pool Man, scaling brands like frank green, iPantry and Annmarie Skin Care through paid search and automation."
Alyssa is the founder of her own agency specialising in Google Ads and HubSpot, where she combines paid search performance with CRM, automation and email strategy under one roof. She started her career in the HubSpot CRM and automation world, moved into a HubSpot agency and then taught herself Google Ads from the ground up before launching her own business to bring both disciplines together. Her client work spans frank green, iPantry, Mr Pool Man, Annmarie Skin Care, MicroSourcing, Probe Group, Makinex, Kingsmede, Transbuild and Converge International, giving her deep pattern recognition across different business models, margins, budgets and risk appetites. She is particularly strong on seasonal ecommerce, holding profitable ROAS through quiet trading periods without pausing campaigns and pushing hard when demand peaks.
At SHE-com, Alyssa helps founders build ad and automation systems that respect their profit margins, protect their cash flow and grow revenue with intent.
"SHE led record‑breaking sales, audience growth and cost savings for brands like Samsung, Capcom and Red Bull through innovative digital marketing and content strategies."
Angelique is a passionate digital marketing leader with over 22 years of experience helping businesses grow and deepen customer engagement. As Managing Director at Ampletides, a digital marketing consultancy and training company, she works with agencies and global clients to craft high‑performing campaigns that cut through the noise and deliver real business outcomes. Her expertise spans content, social media, influencer and paid media strategy, and she is also a sought‑after speaker and educator, sharing her insights at YouTube’s Annual Gaming Summit, Facebook’s Marketing Conference and General Assembly’s digital marketing courses.
At SHE‑com, Angelique supports founders with strategic clarity, creative execution and next‑level marketing frameworks that help brands scale with confidence and purpose.
"SHE led record‑breaking sales, audience growth and cost savings for brands like Samsung, Capcom and Red Bull through innovative digital marketing and content strategies."
Angelique is a passionate digital marketing leader with over 22 years of experience helping businesses grow and deepen customer engagement. As Managing Director at Ampletides, a digital marketing consultancy and training company, she works with agencies and global clients to craft high‑performing campaigns that cut through the noise and deliver real business outcomes. Her expertise spans content, social media, influencer and paid media strategy, and she is also a sought‑after speaker and educator, sharing her insights at YouTube’s Annual Gaming Summit, Facebook’s Marketing Conference and General Assembly’s digital marketing courses.
At SHE‑com, Angelique supports founders with strategic clarity, creative execution and next‑level marketing frameworks that help brands scale with confidence and purpose.
"SHE mastered the art of email sales, helping brands turn simple campaigns into million dollar revenue"
Annalise is the founder of a Klaviyo email agency that manages high-performing email strategies for multiple brands. With a sharp eye for data and a love for the nitty-gritty inside Klaviyo, she helps female founders unlock serious revenue through smart, well-timed campaigns. Inside SHE-com, Annalise is our go-to for all things email marketing. Her tips help clients boost sales fast, build stronger customer relationships, and get more out of every email send. If you want your inbox strategy to stop being an afterthought and start driving results, Annalise is your girl.
"SHE mastered the art of email sales, helping brands turn simple campaigns into million dollar revenue"
Annalise is the founder of a Klaviyo email agency that manages high-performing email strategies for multiple brands. With a sharp eye for data and a love for the nitty-gritty inside Klaviyo, she helps female founders unlock serious revenue through smart, well-timed campaigns. Inside SHE-com, Annalise is our go-to for all things email marketing. Her tips help clients boost sales fast, build stronger customer relationships, and get more out of every email send. If you want your inbox strategy to stop being an afterthought and start driving results, Annalise is your girl.
"SHE built brand and email strategy for Good American, Fabletics, Native, VeGamour and Food52, then launched her own DTC brand and runs it at a 66.9% open rate, sitting in the top 6% of DTC programs globally."
Arielle is a brand-led growth strategist with twelve years inside DTC and ecommerce, spanning beauty, wellness, apparel and women's lifestyle. Across consulting and in-house engagements she has rebuilt email and lifecycle systems, led brand positioning work and audited site conversion for early-stage and growth-stage brands, sitting with founders at every stage from pre-revenue to nine figures. In January 2025 she launched her own brand, Flower Girl, a non-toxic period and postpartum underwear line manufactured in small batches in Los Angeles using a proprietary three-layer gusset system she spent two years developing in R&D. She runs it solo, every function, which puts her in the same seat as most SHE-com members making daily calls on positioning, conversion, email, content and manufacturing.
At SHE-com, Arielle helps founders find the voice, point of view and customer relationship that make paid acquisition cheaper and retention possible, closing the taste and clarity gap that holds most early DTC brands back.
"SHE built brand and email strategy for Good American, Fabletics, Native, VeGamour and Food52, then launched her own DTC brand and runs it at a 66.9% open rate, sitting in the top 6% of DTC programs globally."
Arielle is a brand-led growth strategist with twelve years inside DTC and ecommerce, spanning beauty, wellness, apparel and women's lifestyle. Across consulting and in-house engagements she has rebuilt email and lifecycle systems, led brand positioning work and audited site conversion for early-stage and growth-stage brands, sitting with founders at every stage from pre-revenue to nine figures. In January 2025 she launched her own brand, Flower Girl, a non-toxic period and postpartum underwear line manufactured in small batches in Los Angeles using a proprietary three-layer gusset system she spent two years developing in R&D. She runs it solo, every function, which puts her in the same seat as most SHE-com members making daily calls on positioning, conversion, email, content and manufacturing.
At SHE-com, Arielle helps founders find the voice, point of view and customer relationship that make paid acquisition cheaper and retention possible, closing the taste and clarity gap that holds most early DTC brands back.
"SHE has run 128+ PR campaigns for brands including MUJI, QV Skincare and Tilley Candles, and took SÜK Workwear from zero media profile to national broadcast coverage reaching 9 million people."
Caroline is a PR specialist with 12+ years working with product-based consumer brands, from fashion startups landing their first press hit to a $20 million beauty brand rebuilding trust after a PR crisis. Her placements sit across Sunrise, Channel 9, Channel 7, Herald Sun, Broadsheet and Cosmo, and this year she has featured on The Morning Show as a PR expert herself. Previously she led campaigns at award-winning agencies, including one that reached 22 million people and won an IABC Gold Quill Award. Her signature is building the pitch around the founder's story and cultural trends, an approach that has taken unknown brands from zero media profile to page-one national coverage in a single launch cycle.
At SHE-com, Caroline helps founders craft the kind of narrative that gets picked up, whether they're chasing a first press win or rebuilding trust after something has gone sideways.
"SHE has run 128+ PR campaigns for brands including MUJI, QV Skincare and Tilley Candles, and took SÜK Workwear from zero media profile to national broadcast coverage reaching 9 million people."
Caroline is a PR specialist with 12+ years working with product-based consumer brands, from fashion startups landing their first press hit to a $20 million beauty brand rebuilding trust after a PR crisis. Her placements sit across Sunrise, Channel 9, Channel 7, Herald Sun, Broadsheet and Cosmo, and this year she has featured on The Morning Show as a PR expert herself. Previously she led campaigns at award-winning agencies, including one that reached 22 million people and won an IABC Gold Quill Award. Her signature is building the pitch around the founder's story and cultural trends, an approach that has taken unknown brands from zero media profile to page-one national coverage in a single launch cycle.
At SHE-com, Caroline helps founders craft the kind of narrative that gets picked up, whether they're chasing a first press win or rebuilding trust after something has gone sideways.
"SHE helped launch a US ecommerce brand into Europe, building online partnerships with 125+ brands including Kipling, Nike, Diesel and Eastpak, and contributing to more than $85 million a year in worldwide sales before the business was acquired by Samsonite."
Casey started her ecommerce career in the US at a time when online retail was so new that she had to convince brands it was a real channel worth investing in. Two decades later she has worked across the US, UK and Australia in business development, strategic partnerships, paid and organic search, product photography, fulfilment, merchandising and buying, for brands including TUMI, The North Face, Hatley and Kip & Co. After 3.5 years at a Google Partner agency in Australia she recently helped a well-known Australian lifestyle and homewares brand contribute over $8 million in sales in 12 months from Google Ads alone, a 13% revenue lift with no increase in spend during one of the toughest retail environments on record.
At SHE-com, Casey helps founders build the strategy, paid search performance and brand partnerships that turn ecommerce businesses into internationally scalable operations.
"SHE helped launch a US ecommerce brand into Europe, building online partnerships with 125+ brands including Kipling, Nike, Diesel and Eastpak, and contributing to more than $85 million a year in worldwide sales before the business was acquired by Samsonite."
Casey started her ecommerce career in the US at a time when online retail was so new that she had to convince brands it was a real channel worth investing in. Two decades later she has worked across the US, UK and Australia in business development, strategic partnerships, paid and organic search, product photography, fulfilment, merchandising and buying, for brands including TUMI, The North Face, Hatley and Kip & Co. After 3.5 years at a Google Partner agency in Australia she recently helped a well-known Australian lifestyle and homewares brand contribute over $8 million in sales in 12 months from Google Ads alone, a 13% revenue lift with no increase in spend during one of the toughest retail environments on record. At SHE-com, Casey helps founders build the strategy, paid search performance and brand partnerships that turn ecommerce businesses into internationally scalable operations.
"SHE scaled her swimwear brand to $50M+ in annual sales by mastering wholesale, community and connection."
As the co-founder of Kulani Kinis, one of Australia’s most popular swimwear brands, Dani has a wealth of experience in growing a brand from the ground up. With her eye for design and a deep understanding of product branding, she’s successfully built a loyal following of customers around the world. Dani brings her passion for entrepreneurship and branding expertise to our programs, helping our clients develop strong, standout products that resonate with their audiences. Whether it's product design, branding, or building a community, Dani’s insights are invaluable for those looking to create a brand that not only sells but thrives.
"SHE scaled her swimwear brand to $50M+ in annual sales by mastering wholesale, community and connection."
As the co-founder of Kulani Kinis, one of Australia’s most popular swimwear brands, Dani has a wealth of experience in growing a brand from the ground up. With her eye for design and a deep understanding of product branding, she’s successfully built a loyal following of customers around the world. Dani brings her passion for entrepreneurship and branding expertise to our programs, helping our clients develop strong, standout products that resonate with their audiences. Whether it's product design, branding, or building a community, Dani’s insights are invaluable for those looking to create a brand that not only sells but thrives.
"SHE scaled her own natural skincare brand to #4 in deodorant on Amazon and lifted average order value by 134% by rebuilding the customer journey and email strategy."
Danielle is the founder of Golden Sky Naturals, a natural skincare and deodorant brand she built from scratch and grew into a loyal subscription-led business with 77% recurring revenue. She has spent her career building products, improving operations and helping businesses grow, and has lived every function of running an ecommerce business firsthand, from product development and manufacturing through to Amazon, Shopify, customer service, fulfilment, marketing and operations. Along the way she navigated a cease and desist and an unexpected rebrand, learning how to keep a business compounding through real-world setbacks. Beyond her own brand, she has worked with an outdoor ecommerce brand to lift conversion by more than 30% through shopper data, friction-point mapping and structured testing programs.
At SHE-com, Danielle coaches founders on customer journey design, retention systems and subscription mechanics that turn first-time buyers into repeat revenue.
"SHE scaled her own natural skincare brand to #4 in deodorant on Amazon and lifted average order value by 134% by rebuilding the customer journey and email strategy."
Danielle is the founder of Golden Sky Naturals, a natural skincare and deodorant brand she built from scratch and grew into a loyal subscription-led business with 77% recurring revenue. She has spent her career building products, improving operations and helping businesses grow, and has lived every function of running an ecommerce business firsthand, from product development and manufacturing through to Amazon, Shopify, customer service, fulfilment, marketing and operations. Along the way she navigated a cease and desist and an unexpected rebrand, learning how to keep a business compounding through real-world setbacks. Beyond her own brand, she has worked with an outdoor ecommerce brand to lift conversion by more than 30% through shopper data, friction-point mapping and structured testing programs.
At SHE-com, Danielle coaches founders on customer journey design, retention systems and subscription mechanics that turn first-time buyers into repeat revenue.
"SHE led a 12-month B2B transformation that delivered record sales and launched in five new markets."
Emma is a strategist and board advisor known for transforming startups through UX, digital innovation, and smart growth execution. She’s led global teams, built UX-led decision-making into businesses, and helped brands become more efficient, investable, and ready for acquisition.
At SHE-com, Emma works closely with clients to refine their customer journey, elevate their brand experience, and make data-backed decisions that drive serious growth. Her past wins include leading a 12-month B2B transformation that drove record sales and launched in five new markets.
"SHE led a 12-month B2B transformation that delivered record sales and launched in five new markets."
Emma is a strategist and board advisor known for transforming startups through UX, digital innovation, and smart growth execution. She’s led global teams, built UX-led decision-making into businesses, and helped brands become more efficient, investable, and ready for acquisition.
At SHE-com, Emma works closely with clients to refine their customer journey, elevate their brand experience, and make data-backed decisions that drive serious growth. Her past wins include leading a 12-month B2B transformation that drove record sales and launched in five new markets.
"SHE has generated over $25 million USD in Amazon sales, led two successful business exits and coached thousands of Amazon sellers through the same launch, scale and exit journey."
Georgie has spent the last 7+ years building, scaling and exiting ecommerce brands, primarily in health, wellness, beauty and sports and outdoors, with a strong focus on Amazon US and TikTok Shop US. Her own brands have been heavily focused on sustainability, while her consulting work spans home and kitchen, supplements, camping and outdoors, pets, toys and kids and baby, giving her deep pattern recognition across marketplace categories. Recent client wins include lifting a brand's revenue by 33.49% YoY and CM3 by 53.42% YoY, negotiating $400k USD a year in supplier savings alongside extended payment terms to free up cash flow, and optimising a listing to a 23% CTR lift and 30% CVR lift in a single month.
At SHE-com, Georgie coaches founders on building profitable, scalable marketplace businesses designed for long-term growth and strong exits.
“SHE has generated over $25 million USD in Amazon sales, led two successful business exits and coached thousands of Amazon sellers through the same launch, scale and exit journey.”
Georgie has spent the last 7+ years building, scaling and exiting ecommerce brands, primarily in health, wellness, beauty and sports and outdoors, with a strong focus on Amazon US and TikTok Shop US. Her own brands have been heavily focused on sustainability, while her consulting work spans home and kitchen, supplements, camping and outdoors, pets, toys and kids and baby, giving her deep pattern recognition across marketplace categories. Recent client wins include lifting a brand's revenue by 33.49% YoY and CM3 by 53.42% YoY, negotiating $400k USD a year in supplier savings alongside extended payment terms to free up cash flow, and optimising a listing to a 23% CTR lift and 30% CVR lift in a single month.
At SHE-com, Georgie coaches founders on building profitable, scalable marketplace businesses designed for long-term growth and strong exits.
"SHE grew some of the world's best-known brands using innovative SEO and CRO strategies"
Hannah is a digital strategist with a serious track record. She’s led SEO for global giants like Burberry, Jamie Oliver, Lindt, and Vivienne Westwood, delivering major growth in organic traffic and revenue. With a gift for turning complex strategy into clear action, Hannah helps brand owners demystify SEO and use it as a powerful, free traffic driver. Inside SHE-com, she supports founders in refining their website experience and boosting conversion rates, so more clicks turn into sales. Her brain is a goldmine for brands ready to scale smarter, not harder.
"SHE grew some of the world's best-known brands using innovative SEO and CRO strategies"
Hannah is a digital strategist with a serious track record. She’s led SEO for global giants like Burberry, Jamie Oliver, Lindt, and Vivienne Westwood, delivering major growth in organic traffic and revenue. With a gift for turning complex strategy into clear action, Hannah helps brand owners demystify SEO and use it as a powerful, free traffic driver. Inside SHE-com, she supports founders in refining their website experience and boosting conversion rates, so more clicks turn into sales. Her brain is a goldmine for brands ready to scale smarter, not harder.
"SHE founded an 8-figure empire and was named one of Australia's Top 50 People in ecommerce... twice!"
As co-founder and CEO of MTB Direct, she took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100, and Telstra Business Awards, before exiting to private equity.
She’s been named one of Australia’s Top 50 People in ecommerce multiple times and regularly shares her insights on stages across Australia and the USA.
Inside SHE-com, she brings both razor-sharp strategy and big-hearted energy to every coaching call.
"SHE founded an 8-figure empire and was named one of Australia's Top 50 People in ecommerce... twice!"
As co-founder and CEO of MTB Direct, she took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100, and Telstra Business Awards, before exiting to private equity.
She’s been named one of Australia’s Top 50 People in ecommerce multiple times and regularly shares her insights on stages across Australia and the USA.
Inside SHE-com, she brings both razor-sharp strategy and big-hearted energy to every coaching call.
"SHE grew Klaviyo attributed revenue from 10 percent to 40 percent in just three months, driving six figure months and a $250K Black Friday campaign without relying on paid ads"
Kat is a Klaviyo expert and retention strategist who has transformed the email marketing performance of brands across the globe. She specialises in building high performing automation and customer lifecycle strategies that turn email into a brand’s most powerful revenue driver.
At SHE com, Kat helps founders implement strategic flows, optimise campaigns, and unlock the full potential of their CRM systems. Her coaching first approach is all about clarity, control and conversion, giving business owners the tools and frameworks they need to scale with confidence and predictability.
"SHE grew Klaviyo attributed revenue from 10 percent to 40 percent in just three months, driving six figure months and a $250K Black Friday campaign without relying on paid ads"
Kat is a Klaviyo expert and retention strategist who has transformed the email marketing performance of brands across the globe. She specialises in building high performing automation and customer lifecycle strategies that turn email into a brand’s most powerful revenue driver.
At SHE com, Kat helps founders implement strategic flows, optimise campaigns, and unlock the full potential of their CRM systems. Her coaching first approach is all about clarity, control and conversion, giving business owners the tools and frameworks they need to scale with confidence and predictability.
"SHE built her brand into a 7‑figure success and now drives unstoppable growth for others with Google Ads"
Kerry is the founder of Tutu Irresistible, a thriving ecommerce brand that has scaled into seven figures over more than a decade. With deep experience in both running her own store and managing ad performance for others, she knows what it takes to build and sustain a profitable brand. As one of SHE-com’s in-house Google Ads experts, Kerry is behind the scenes helping our clients blow up their results with smart search strategy, shopping campaigns, and data-led optimisation. If you want consistent, scalable traffic that actually converts, Kerry’s your girl.
"SHE built her brand into a 7‑figure success and now drives unstoppable growth for others with Google Ads"
Kerry is the founder of Tutu Irresistible, a thriving ecommerce brand that has scaled into seven figures over more than a decade. With deep experience in both running her own store and managing ad performance for others, she knows what it takes to build and sustain a profitable brand. As one of SHE-com’s in-house Google Ads experts, Kerry is behind the scenes helping our clients blow up their results with smart search strategy, shopping campaigns, and data-led optimisation. If you want consistent, scalable traffic that actually converts, Kerry’s your girl.
"SHE turns chaotic supply chains into well-oiled machines and helps brands scale globally with confidence"
Lara is a supply chain and operations leader with over 11 years of experience across road, rail and marine transport, and three years at the heart of high-growth ecommerce. She currently runs operations for Growth Bomb across Australia, the UK and the US, ensuring product, logistics and delivery work in sync at scale. Starting her career in accounting, Lara quickly moved beyond the spreadsheets to take on the operational engine room of business.
At SHE-com, she helps founders simplify the messy middle, build smart systems and strengthen supply chains from factory to customer. For anyone ready to scale without breaking their back-end, Lara brings calm clarity and practical know-how.
"SHE turns chaotic supply chains into well-oiled machines and helps brands scale globally with confidence"
Lara is a supply chain and operations leader with over 11 years of experience across road, rail and marine transport, and three years at the heart of high-growth ecommerce. She currently runs operations for Growth Bomb across Australia, the UK and the US, ensuring product, logistics and delivery work in sync at scale. Starting her career in accounting, Lara quickly moved beyond the spreadsheets to take on the operational engine room of business.
At SHE-com, she helps founders simplify the messy middle, build smart systems and strengthen supply chains from factory to customer. For anyone ready to scale without breaking their back-end, Lara brings calm clarity and practical know-how.
"SHE built the brand identity for Daria Williamson, twice-published author and founder of The Strengths Deck, taking her from mismatched materials to walking into corporate boardrooms with a brand that opens doors before she has spoken a word"
Lauren is the founder and Creative Director of Flow State Creative, where she partners with founders to build brands that are as strategic as they are authentic. Her practice pulls together brand strategy, visual identity, storytelling, photography and design under one roof, so founders can create cohesive brands that attract the right clients and inspire confidence. With a background spanning community building, coaching and creative direction, Lauren brings a uniquely human approach to branding, supporting not only the visual transformation of a business but the personal growth that comes with being seen. She works through deep discovery, drawing out values and insights founders have never been able to articulate before, then translates those into brand identity systems that do real strategic work.
At SHE-com, Lauren helps founders express themselves with clarity, confidence and purpose, building brands that don't just look good but land the exact impression the business needs to make.
"SHE built the brand identity for Daria Williamson, twice-published author and founder of The Strengths Deck, taking her from mismatched materials to walking into corporate boardrooms with a brand that opens doors before she has spoken a word"
Lauren is the founder and Creative Director of Flow State Creative, where she partners with founders to build brands that are as strategic as they are authentic. Her practice pulls together brand strategy, visual identity, storytelling, photography and design under one roof, so founders can create cohesive brands that attract the right clients and inspire confidence. With a background spanning community building, coaching and creative direction, Lauren brings a uniquely human approach to branding, supporting not only the visual transformation of a business but the personal growth that comes with being seen. She works through deep discovery, drawing out values and insights founders have never been able to articulate before, then translates those into brand identity systems that do real strategic work.
At SHE-com, Lauren helps founders express themselves with clarity, confidence and purpose, building brands that don't just look good but land the exact impression the business needs to make.
"SHE builds high-performing websites behind iconic brands and now brings that expertise directly to our founders."
Leah is a full stack developer with nine years of commercial experience building scalable, high-converting websites across platforms like Shopify, WooCommerce and BigCommerce. Currently leading development at Oroton Group, she specialises in creating robust digital solutions that elevate user experience and drive ecommerce performance. Known for her attention to detail and practical, no-nonsense approach, Leah is the behind-the-scenes tech powerhouse now stepping into the SHE-com coaching space.
She works with brand owners to simplify the technical side of business, helping them build, optimise and troubleshoot their sites with confidence. Whether you’re ready to scale or just want to stop feeling overwhelmed by the tech, Leah’s here to make it clear, actionable and effective.
"SHE builds high-performing websites behind iconic brands and now brings that expertise directly to our founders."
Leah is a full stack developer with nine years of commercial experience building scalable, high-converting websites across platforms like Shopify, WooCommerce and BigCommerce. Currently leading development at Oroton Group, she specialises in creating robust digital solutions that elevate user experience and drive ecommerce performance. Known for her attention to detail and practical, no-nonsense approach, Leah is the behind-the-scenes tech powerhouse now stepping into the SHE-com coaching space.
She works with brand owners to simplify the technical side of business, helping them build, optimise and troubleshoot their sites with confidence. Whether you’re ready to scale or just want to stop feeling overwhelmed by the tech, Leah’s here to make it clear, actionable and effective.
"SHE turned a lockdown idea into a fully funded Kickstarter brand stocked across Australia, the UK and beyond, after 15 years leading creative for Priceline and Koko Black."
Maria is the founder of Nobody's Princess, a snow outerwear brand built to challenge the lack of inclusivity in the industry. With no fashion or business background, she took an idea born in lockdown to a fully funded Kickstarter within 18 months and has since grown the label into a globally recognised brand with stockists across Australia, the UK and beyond. Before launching her own business, Maria spent over 15 years leading creative and branding teams for major companies including Priceline and Koko Black, developing campaigns across print, digital and large format platforms. More recently, she's become deeply immersed in how AI tools and automation are reshaping the way small brands operate, using them daily in her own business to compress timelines, sharpen creative output and do more with a lean team.
At SHE-com, Maria helps founders bring bold ideas to life through strong branding, clear positioning and practical AI workflows that actually move the needle.
"SHE turned a lockdown idea into a fully funded Kickstarter brand stocked across Australia, the UK and beyond, after 15 years leading creative for Priceline and Koko Black."
Maria is the founder of Nobody's Princess, a snow outerwear brand built to challenge the lack of inclusivity in the industry. With no fashion or business background, she took an idea born in lockdown to a fully funded Kickstarter within 18 months and has since grown the label into a globally recognised brand with stockists across Australia, the UK and beyond. Before launching her own business, Maria spent over 15 years leading creative and branding teams for major companies including Priceline and Koko Black, developing campaigns across print, digital and large format platforms. More recently, she's become deeply immersed in how AI tools and automation are reshaping the way small brands operate, using them daily in her own business to compress timelines, sharpen creative output and do more with a lean team.
At SHE-com, Maria helps founders bring bold ideas to life through strong branding, clear positioning and practical AI workflows that actually move the needle.
“SHE scaled an ecommerce brand from $5K to $135K months by combining relentless creative testing with data-led performance strategy."
Natasha is a Paid Media Specialist and Content Creator with deep experience across Meta, TikTok and Pinterest advertising. With an agency background managing more than 25 clients and budgets ranging from $5K to $150K per month, she knows how to bridge the gap between technical media buying and high-converting creative. Her standout strength is turning data into direction, building testing frameworks that uncover what truly resonates with audiences and then scaling it with confidence. Having collaborated with over 50 brands including Converse, Tinder and Flybuys as a UGC specialist, Tash helps founders move away from guesswork and towards clear, performance-driven content strategies that actually convert.
“SHE scaled an ecommerce brand from $5K to $135K months by combining relentless creative testing with data-led performance strategy."
Natasha is a Paid Media Specialist and Content Creator with deep experience across Meta, TikTok and Pinterest advertising. With an agency background managing more than 25 clients and budgets ranging from $5K to $150K per month, she knows how to bridge the gap between technical media buying and high-converting creative. Her standout strength is turning data into direction, building testing frameworks that uncover what truly resonates with audiences and then scaling it with confidence. Having collaborated with over 50 brands including Converse, Tinder and Flybuys as a UGC specialist, Tash helps founders move away from guesswork and towards clear, performance-driven content strategies that actually convert.
"SHE scaled brands from $15K to $300K months and built retention engines that drive lasting revenue"
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers. She also brings firsthand experience as a founder, having started, scaled and sold her own ecommerce brands.
At SHE-com, she supports clients in building sustainable growth systems that keep customers coming back.
"SHE scaled brands from $15K to $300K months and built retention engines that drive lasting revenue"
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers. She also brings firsthand experience as a founder, having started, scaled and sold her own ecommerce brands.
At SHE-com, she supports clients in building sustainable growth systems that keep customers coming back.
"SHE made a splash on Shark Tank and built a 700K-strong community by turning a simple idea into global sales success"
Sarah is the co-founder of Contour Cube, the viral skincare brand that captivated millions and landed a four-Shark investment on national television. With a social community of over 700,000 and customers worldwide, she knows exactly how to turn attention into loyal fans and buzz into business. Sarah’s superpower lies in simplifying global logistics while building an authentic brand presence that resonates.
At SHE-com, she guides female founders through scaling internationally, managing supply chains with ease, and growing engaged communities that actually convert. Her mix of real-world insight and supportive coaching makes her a powerhouse for any brand ready to go global without losing connection.
"SHE made a splash on Shark Tank and built a 700K-strong community by turning a simple idea into global sales success"
Sarah is the co-founder of Contour Cube, the viral skincare brand that captivated millions and landed a four-Shark investment on national television. With a social community of over 700,000 and customers worldwide, she knows exactly how to turn attention into loyal fans and buzz into business. Sarah’s superpower lies in simplifying global logistics while building an authentic brand presence that resonates.
At SHE-com, she guides female founders through scaling internationally, managing supply chains with ease, and growing engaged communities that actually convert. Her mix of real-world insight and supportive coaching makes her a powerhouse for any brand ready to go global without losing connection.
"SHE built and exited ecom brands by blending marketing psychology with content that converts"
Sarah is 0-1 startup advisor - and a three-time founder building at the intersection of parenthood, wellbeing, and work.
Following 15 years alongside female founders in start up marketing & business advisory, she launched The Botanist Wholefoods, a postpartum meal and gift delivery business that has delivered thousands of meals to brand new mums, and a Content Studio that delivers strategic content, rooted in consumer psychology specifically for eCom brands.
Now, Sarah focuses on the hardest part: helping first-time founders, go from idea to their first paying customers.
Work with Sarah to validate your product, get clear on your positioning, craft a GTM strategy or design a marketing campaign that draws customers into the buying cycle - all in a way that honours your expertise, values, capacity and your life.
"SHE built and exited ecom brands by blending marketing psychology with content that converts"
Sarah is 0-1 startup advisor - and a three-time founder building at the intersection of parenthood, wellbeing, and work.
Following 15 years alongside female founders in start up marketing & business advisory, she launched The Botanist Wholefoods, a postpartum meal and gift delivery business that has delivered thousands of meals to brand new mums, and a Content Studio that delivers strategic content, rooted in consumer psychology specifically for eCom brands.
Now, Sarah focuses on the hardest part: helping first-time founders, go from idea to their first paying customers.
Work with Sarah to validate your product, get clear on your positioning, craft a GTM strategy or design a marketing campaign that draws customers into the buying cycle - all in a way that honours your expertise, values, capacity and your life.
"SHE helped scale NAK Hair from $27M to $45M, led its expansion into the US, and steered the business through a successful private equity sale"
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models - from small family businesses to large global banks. Due to Sonia's mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
"SHE helped scale NAK Hair from $27M to $45M, led its expansion into the US, and steered the business through a successful private equity sale"
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models - from small family businesses to large global banks. Due to Sonia's mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
"SHE knows the digital game inside out, and now helps brands turn smart content and paid ads into serious sales"
Tamara is a seasoned digital marketer with years of experience running her own agency and training under some of the world’s top Facebook experts. She brings a powerful mix of paid ads know-how and content strategy to every coaching session, helping founders create campaigns that actually convert.
At SHE-com, Tamara supports clients in building strategic ad funnels, crafting content that clicks, and maximising return on every dollar spent. If you want clarity on what to post, where to promote, and how to scale, Tamara’s your shortcut to getting it done right.
"SHE knows the digital game inside out, and now helps brands turn smart content and paid ads into serious sales"
Tamara is a seasoned digital marketer with years of experience running her own agency and training under some of the world’s top Facebook experts. She brings a powerful mix of paid ads know-how and content strategy to every coaching session, helping founders create campaigns that actually convert.
At SHE-com, Tamara supports clients in building strategic ad funnels, crafting content that clicks, and maximising return on every dollar spent. If you want clarity on what to post, where to promote, and how to scale, Tamara’s your shortcut to getting it done right.
"SHE cracked $2M in sales with zero ad spend, and shows founders how to turn organic traffic into serious revenue"
Viv is the powerhouse behind Girls Get Off, a bold and wildly successful brand generating over $2 million a year in women’s pleasure products. With paid ads off the table, she mastered the art of guerrilla marketing, building hype and driving sales through unapologetic brand voice, viral moments, and savvy organic strategy.
At SHE-com, Viv shows brand owners how to sell without spending, using authenticity as the secret weapon. Her no-fluff, creative-first approach is perfect for founders who want to cut through the noise and grow fast with community-driven traction and content that converts.
"SHE cracked $2M in sales with zero ad spend, and shows founders how to turn organic traffic into serious revenue"
Viv is the powerhouse behind Girls Get Off, a bold and wildly successful brand generating over $2 million a year in women’s pleasure products. With paid ads off the table, she mastered the art of guerrilla marketing, building hype and driving sales through unapologetic brand voice, viral moments, and savvy organic strategy.
At SHE-com, Viv shows brand owners how to sell without spending, using authenticity as the secret weapon. Her no-fluff, creative-first approach is perfect for founders who want to cut through the noise and grow fast with community-driven traction and content that converts.
