The experts in your corner.

Alyssa is the founder of her own agency specialising in Google Ads and HubSpot, combining paid search performance with CRM, automation and email strategy under one roof. She started her career in HubSpot CRM and automation, then taught herself Google Ads from the ground up before launching her own business to bring both disciplines together.

Her client work spans frank green, iPantry, Mr Pool Man, Annmarie Skin Care, MicroSourcing, Probe Group, Makinex, Kingsmede, Transbuild and Converge International, giving her deep pattern recognition across different business models, margins, budgets and risk appetites. She is particularly strong on seasonal ecommerce, holding profitable ROAS through quiet periods and pushing hard when demand peaks.

At SHE-com, Alyssa helps founders build ad and automation systems that respect their margins, protect their cash flow and grow revenue with intent.

Angelique is a digital marketing leader with over 22 years of experience helping businesses grow and deepen customer engagement. As Managing Director at Ampletides, a digital marketing consultancy and training company, she works with agencies and global clients on high-performing campaigns that cut through the noise.

Her expertise spans content, social media, influencer and paid media strategy, and she is a sought-after speaker and educator, sharing her insights at YouTube's Annual Gaming Summit, Facebook's Marketing Conference and General Assembly's digital marketing courses.

At SHE-com, Angelique supports founders with strategic clarity, creative execution and marketing frameworks that help brands scale with confidence and purpose.

Annalise is the founder of Email by Design, a Klaviyo email agency that manages high-performing email strategies for multiple brands. With a sharp eye for data and a love for the detail inside Klaviyo, she helps female founders unlock serious revenue through smart, well-timed campaigns.

Inside SHE-com, Annalise is our go-to for all things email. Her tips help founders boost sales fast, build stronger customer relationships and get more out of every send. If you want your inbox strategy to stop being an afterthought and start driving results, Annalise is your girl.

Arielle is a brand-led growth strategist with twelve years inside DTC and ecommerce, spanning beauty, wellness, apparel and women's lifestyle. Across consulting and in-house roles she has rebuilt email and lifecycle systems, led brand positioning work and audited site conversion for brands from pre-revenue to nine figures.

In January 2025 she launched her own brand, Flower Girl, a non-toxic period and postpartum underwear line made in small batches in Los Angeles. She runs it solo, every function, which puts her in the same seat as most SHE-com members making daily calls on positioning, conversion, email, content and manufacturing.

At SHE-com, Arielle helps founders find the voice, point of view and customer relationship that make paid acquisition cheaper and retention possible.

Caroline is a PR specialist with 12+ years working with product-based consumer brands, from fashion startups landing their first press hit to a $20 million beauty brand rebuilding trust after a PR crisis. Her placements include Sunrise, Channel 9, Channel 7, Herald Sun, Broadsheet and Cosmo, and this year she featured on The Morning Show as a PR expert herself.

She previously led campaigns at award-winning agencies, including one that reached 22 million people and won an IABC Gold Quill Award. Her signature is building the pitch around the founder's story and cultural trends.

At SHE-com, Caroline helps founders craft the kind of narrative that gets picked up, whether they're chasing a first press win or rebuilding trust after something has gone sideways.

Danielle is the founder of Golden Sky Naturals, a natural skincare and deodorant brand she built from scratch into a subscription-led business with 77% recurring revenue. She has lived every function of running an ecommerce business, from product development and manufacturing to Amazon, Shopify, customer service, fulfilment, marketing and operations.

Beyond her own brand, she has helped an outdoor ecommerce brand lift conversion by more than 30% through shopper data, friction-point mapping and structured testing.

At SHE-com, Danielle coaches founders on customer journey design, retention systems and subscription mechanics that turn first-time buyers into repeat revenue.

Emma is a strategist and board advisor known for transforming startups through UX, digital innovation and smart growth execution. She's led global teams, built UX-led decision-making into businesses, and helped brands become more efficient, investable and ready for acquisition.

At SHE-com, Emma works closely with founders to refine their customer journey, elevate their brand experience and make data-backed decisions that drive serious growth.

Hannah is a digital strategist with a serious track record. She's led SEO for global names like Burberry, Jamie Oliver, Lindt and Vivienne Westwood, delivering major growth in organic traffic and revenue.

With a gift for turning complex strategy into clear action, Hannah helps founders demystify SEO and use it as a powerful, free traffic driver. Inside SHE-com, she supports founders in refining their website experience and lifting conversion rates, so more clicks turn into sales.

As co-founder and CEO of MTB Direct, Jen took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100 and Telstra Business Awards, before exiting to private equity.

She's been named one of Australia's Top 50 People in Ecommerce multiple times and regularly shares her insights on stages across Australia and the USA. Inside SHE-com, she brings razor-sharp strategy and big-hearted energy to every coaching call.

Kat is a Klaviyo expert and retention strategist who has transformed email performance for brands around the world. She specialises in high-performing automation and customer lifecycle strategies that turn email into a brand's most powerful revenue driver.

At SHE-com, Kat helps founders implement strategic flows, optimise campaigns and unlock the full potential of their CRM. Her approach is all about clarity, control and conversion, giving founders the tools and frameworks to scale with confidence and predictability.

Kerry is the founder of Tutu Irresistible, an ecommerce brand that has scaled into seven figures over more than a decade. With deep experience running her own store and managing ad performance for others, she knows what it takes to build and sustain a profitable brand.

As one of SHE-com's in-house Google Ads experts, Kerry helps founders get results with smart search strategy, shopping campaigns and data-led optimisation. If you want consistent, scalable traffic that actually converts, Kerry's your girl.

Lauren is the founder and Creative Director of Flow State Creative, where she partners with founders to build brands that are as strategic as they are authentic. Her practice brings brand strategy, visual identity, storytelling, photography and design under one roof.

With a background spanning community building, coaching and creative direction, Lauren brings a human approach to branding, drawing out values founders have never been able to put into words and translating them into identity systems that do real strategic work.

At SHE-com, Lauren helps founders express themselves with clarity, confidence and purpose, building brands that land the exact impression the business needs to make.

Maria is the founder of Nobody's Princess, a snow outerwear brand built to challenge the lack of inclusivity in the industry. With no fashion or business background, she took an idea born in lockdown to a fully funded Kickstarter within 18 months, and has grown it into a globally recognised label.

Before launching her own business, Maria spent over 15 years leading creative and branding teams for companies including Priceline and Koko Black. She now uses AI tools and automation daily to compress timelines, sharpen creative output and do more with a lean team.

At SHE-com, Maria helps founders bring bold ideas to life through strong branding, clear positioning and practical AI workflows that actually move the needle.

Natasha is a paid media specialist and content creator with deep experience across Meta, TikTok and Pinterest advertising. With an agency background managing more than 25 clients and budgets from $5K to $150K a month, she bridges the gap between technical media buying and high-converting creative.

Her standout strength is turning data into direction, building testing frameworks that uncover what truly resonates and then scaling it with confidence. Having collaborated with over 50 brands including Converse, Tinder and Flybuys as a UGC specialist, Tash helps founders move from guesswork to performance-driven content that converts.

Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She's worked with names like adidas in Australia and abroad, and helped smaller brands grow fast through smart advertising, lifecycle marketing and conversion optimisation.

Beck has launched loyalty programs and built powerful email databases, and she brings firsthand experience as a founder, having started, scaled and sold her own ecommerce brands. At SHE-com, she helps founders build sustainable growth systems that keep customers coming back.

Sarah is the co-founder of Contour Cube, the viral skincare brand that landed a four-Shark investment on national television. With a social community of over 700,000 and customers worldwide, she knows how to turn attention into loyal fans and buzz into business.

At SHE-com, she guides founders through scaling internationally, managing supply chains with ease and growing engaged communities that actually convert.

Sarah is a 0-1 start-up advisor and three-time founder building at the intersection of parenthood, wellbeing and work. After 15 years alongside female founders in start-up marketing and business advisory, she launched The Botanist Wholefoods, a postpartum meal and gift delivery business, and a content studio creating strategic content rooted in consumer psychology for ecommerce brands.

Now Sarah focuses on the hardest part: helping first-time founders go from idea to their first paying customers. Work with her to validate your product, sharpen your positioning, craft a go-to-market strategy or design a campaign that draws customers in, in a way that honours your expertise, values and capacity.

Sonia is a CFO and CEO with experience across a wide range of industries and ownership models, from small family businesses to large global banks.

With her mix of CFO and CEO experience, her strength is showing founders how to turn financial data into practical insights about their business, and pinpointing where to improve.

Steph is a seasoned marketing leader with over 20 years' experience driving growth across some of Australia's most loved retail brands, including TVSN, BlackMilk Clothing and Lorna Jane. Ranked #19 in Inside Retail's Top 50 People in Ecommerce (2024), she has led digital transformations, developed brand positioning strategies, launched loyalty programs and built award-winning teams across social media, licensed collaborations and CRM.

She's also worked on brand collaborations with everyone from Kylie Minogue to Nintendo, Pokémon, Harry Potter and Disney.

Tamara is a seasoned digital marketer with years of experience running her own agency and training under some of the world's top Facebook experts. She brings a powerful mix of paid ads know-how and content strategy to every coaching session.

At SHE-com, Tamara helps founders build strategic ad funnels, create content that clicks and get the most from every dollar spent. If you want clarity on what to post, where to promote and how to scale, Tamara's your shortcut.

Viv is the powerhouse behind Girls Get Off, a bold brand generating over $2 million a year in women's pleasure products. With paid ads off the table, she mastered guerrilla marketing, building hype and driving sales through an unapologetic brand voice, viral moments and savvy organic strategy.

At SHE-com, Viv shows founders how to sell without spending, using authenticity as the secret weapon. Her creative-first approach is perfect for founders who want to cut through the noise and grow with community-driven traction and content that converts.