You don't need a warehouse, a brand name, or a five-year plan. You need one idea you actually believe in.
You know you want your own product business, but every idea feels either already taken or not quite right.
You've got a notes app full of maybes and nothing you'd put real money behind.
You keep waiting for the obvious idea to show up, and it keeps not showing up.
Underneath it all sits the quiet fear of choosing the wrong thing and losing a year to it.
The real shift happens when you stop waiting for inspiration and start following a process. One that shows you where ideas hide, how to test them fast, and how to back the right one with confidence.
Where real product ideas actually come from, and how to spot the ones hiding in plain sight
How to tell the difference between a nice hobby and something people will actually pay for
A simple way to test demand before you spend a single cent on stock, logos or a website
How to choose when you have too many ideas, or none, without second-guessing yourself
Leave with your own shortlist of ideas, ranked by what's realistic for you right now
Monday, 17 August 2026
12:00 PM AEST
Online via Google Meet
(Link sent after registration)
Lisa Jones is the founder of SHE-com and one of the most trusted voices in female-led ecommerce globally, with members across the US, UK, Canada, and Australia. She previously co-founded and scaled Ecoriginals, a multi-million dollar eco brand sold internationally, while juggling motherhood, burnout, and one hell of a life story.
Lisa has walked every step of the founder path - from bootstrapping with no cash and no confidence, to leading a 70+ woman team and mentoring thousands of product-based brand owners globally.
She brings battle-tested experience, sharp strategy, and raw honesty about what it really takes to grow and scale. Lisa cuts through the fluff with advice that’s clear, fast, and focused - helping women stop guessing and start building businesses they love (and that love them back).
- Meghan, Evohe Natural Skin Care
- Ruth, Bambino Bagz
- Meghan, Evohe Natural Skin Care
- Ruth, Bambino Bagz
- Stephanie, The Boho Camping Co
Lisa is the founder of SHE-com and the driving force behind its calm, no nonsense approach to helping women grow product brands without burning out.
In this workshop, Lisa will.
Together, Lisa and Gabi create a room where you can be honest about how hard it feels right now and leave with a clearer, kinder path forward.
