Six months into the job, SHE-com’s Global Head of Partnerships has secured the largest partner agreements in the company’s history. Both flagship partners are now set to follow the community to the United States.

Gold Coast, Australia   ·  11 Sep, 2026

When Rachel Gowland joined SHE-com at the start of 2026, her brief was straightforward: grow the partnerships. Six months in, she has signed the largest partner agreements in the company’s history.

Gowland came into a business that has changed shape quickly. What began as a network for women building product-based ecommerce brands has expanded, and, the company says, that growth is now what brings commercial partners to the table.

A Community that keeps growing

SHE-com is the fastest-growing community for women in ecommerce. Alongside its membership, it runs a calendar of events, awards and education programs, plus an online member Hub, with members across Australia, New Zealand and beyond.

Bringing partners into that community, and keeping them there, is Gowland’s job. Her brief on joining, according to the company, was to deepen a small number of relationships rather than chase volume. Selecting the right partners to align with, the company says, is critically important to the SHE-com team.

Two flagship partners

In her first months, Gowland has deepened SHE-com’s two headline partnerships. Omnisend, the global email and SMS marketing platform, and TeemDrop, the AI-powered supply chain platform that handles sourcing, warehousing, fulfilment and global shipping for online sellers.

Both, according to SHE-com, first came on board to reach its community, and widened their agreements after attending the company’s events in person.

Partners signing on for more

What stands out, the company says, is the speed of those renewals. Rather than committing for a fixed term and reviewing at the end, both partners attended SHE-com events, met founders directly, and returned within weeks to extend their involvement across additional events and cities.

SHE-com attributes the pattern to the engagement of its community rather than to the scale of any single campaign.

A bigger mission behind the deals

The agreements land against a market where women are still the minority of business owners. Women make up around 35 per cent of small business owners and operators in Australia, according to the Australian Small Business and Family Enterprise Ombudsman. SHE-com says its mission is to grow that share by backing the women building product businesses.

It’s a mission, the company says, that its partners have bought into as much as its audience. Both Omnisend and TeemDrop have aligned with SHE-com’s push to put more women-led brands in the room, in Australia and now the United States.

Next stop, The United States

The clearest example is a US roadshow planned in October, with founder events flagged for New York and Los Angeles. Both Omnisend and TeemDrop are expected to take part, in what SHE-com describes as the largest partner commitment it has made to date.

Quotes

SHE-com founder Lisa Jones said the year’s deals reflected the strength of the community more than any one hire: