Lisa Jones

Mum of three, founder of 3 x multi-million dollar brands

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Hey there gorgeous!

I'm Lisa Jones

The founder of SHE-com

Mum of three, founder of 3 x multi-million dollar brands, passionate ecommerce coach, speaker, author, podcast host and CEO of SHE‑com.

In the last 14 years,

I’ve built seven companies. Three have been multi-million dollar ecommerce businesses (and I’m busy building the fourth!).

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it.

My most successful brand

Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales.

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.

Awards

2025

Winner Smart50 Community Hero

2025

Financial Review Customer Champion

2025

#17 Smart50 List

2025

Ausmumpreneur - Finalist Podcast of the Year

2025

ORIAS - Industry Recognition Finalist

2024

Vendors in Partnership Industry Person of the Year

2024

Finalist - Small Business Champions Awards

2023

Finalist - Gold Coast Women in Business Awards

2023

Winner - Smart 50 Community Hero

2023

ORIAS - Finalist Industry Recognition Category

2023

Winner - Best Industry Event

2023

#56 AFR Fast Starters List

2022

Telstra Business Awards Judge - sustainability category

2021

Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year

2013

Winner Telstra Business Award for QLD Small Business of the Year

2011

Finalist Telstra Business Awards

2008

Finalist Lord Mayor's Business Awards of Brisbane

Awards

2024 Winner

Vendors in Partnership Industry Person of the Year

2024

2024 Finalist - Small Business Champions Awards

2023

2023 Finalist - Gold Coast Women in Business Awards

2023

2023 Winner - Smart 50 Community Hero

2023

2023 - ORIAS - Finalist Industry Recognition Category

2023

2023 Winner - Best Industry Event

2023

2023 - #56 AFR Fast Starters List

2022

Telstra Business Awards Judge - sustainability category

2021

Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year

2013

Winner Telstra Business Award for QLD Small Business of the Year

2011

Finalist Telstra Business Awards

2008

Finalist Lord Mayor's Business Awards of Brisbane

Awards

Lisa's friday five

Five smart moves for your brand. Straight to your inbox, every friday.

Speed. Smarts. No spam. Just the good stuff.

Lisa's Mentors

CAROLYN CRESSWELL( CARMAN'S KITCHEN) JUSTIN DRY (VINOMOFO) JUSTIN CAMERON (SURF STITCH) NAOMI SIMSON (SHARK TANK, RED BALOON) CAROLYN CRESSWELL( CARMAN'S KITCHEN) JUSTIN DRY (VINOMOFO) JUSTIN CAMERON (SURF STITCH) NAOMI SIMSON (SHARK TANK, RED BALOON)

Do you think you have the skills & experience to make a great coach for our community?

We're always looking for amazing women to join us! Click below to complete the form. Make sure to let us know what your genius zone is, and why you would make a great addition to the coaching team at SHE-com.