If you have ever felt like you are doing all the “right” things with ads but still feel stressed, stuck, and unsure what is actually working, this workshop is for you.
You’ve spent money on ads without ever feeling confident it was the right move
Sales come in bursts, then disappear, leaving you stressed and unsure what to repeat
You check Ads Manager hoping for answers, but it only adds more confusion
You start to wonder if it’s really your ads, or if there’s a deeper issue no one’s explained to you yet
You would not still be stressed, stuck, and second guessing every spend.
The truth is.
Ads only work after the foundations are right, and almost no one shows you what those foundations actually are.
Hosted by SHE-com Co-founder Gabi Saper, with SHE-com founder Lisa Jones joining live for opening, closing, and Q&A, this session will walk you through what needs to be in place before ads ever feel safe, sustainable, and profitable.
Why ads have not fixed your growth or cash flow, and what is actually missing at this stage of your business.
The three core growth levers that matter before ads, and how to pinpoint which one is holding your brand back right now.
How to increase sales by fixing foundations first, instead of pouring more money into paid traffic.
The correct sequence to build an e-commerce brand so growth feels steady, repeatable, and under control.
The most common ad and funnel missteps that quietly erode profit, confidence, and momentum, even when sales are coming in.
How to make clear, calm business decisions based on what matters now, not guesswork or outside noise.
This is for women who want growth that does not cost their sanity or cash flow.
Wednesday 21st January 2026
12pm AEDT
Online via Google Meet
(Link sent after registration)
Gabi Saper is the co founder of SHE-com and the creator of CMY Cubes, a wildly successful product brand that scaled globally with strong foundations, smart use of ads, and a clear brand vision.
Gabi has navigated every stage of ecommerce growth. From early days of testing products and offers, through scaling with paid traffic, to building systems that protect profit and energy.
She brings real world experience and clear, no fluff advice about what actually needs to be in place before ads work.
She knows exactly what to focus on, what to ignore for now, and how to help women move from guessing in their ads manager to feeling calm and in control.
Lisa Jones is the founder of SHE-com and one of Australia’s most trusted voices in female-led ecommerce. She previously co-founded and scaled Ecoriginals, a multi-million dollar eco brand, while juggling motherhood, burnout, and one hell of a life story.
Lisa has walked every step of the founder path - from bootstrapping with no cash and no confidence, to leading a 70+ woman team and mentoring thousands of product-based brand owners globally.
She brings battle-tested experience, sharp strategy, and raw honesty about what it really takes to grow and scale. Lisa cuts through the fluff with advice that’s clear, fast, and focused - helping women stop guessing and start building businesses they love (and that love them back).
- Meghan, Evohe Natural Skin Care
- Ruth, Bambino Bagz
- Stephanie, The Boho Camping Co
Lisa is the founder of SHE-com and the driving force behind its calm, no nonsense approach to helping women grow product brands without burning out.
In this workshop, Lisa will.
Together, Lisa and Gabi create a room where you can be honest about how hard it feels right now and leave with a clearer, kinder path forward.
Reserve your spot today
