TikTok for eCommerce has enormous prospects for brands to build their social presence and capture new audiences.

In this episode, Lisa discusses a few ideas you can try to break into TikTok marketing.

To maximise profits, many product brands are looking for ways to grow their wholesale sales, and one of the fastest and best ways to do it is via trade expos.

In today’s episode, Lisa talks about her experience at the recent Reed Gift Fair in Melbourne, where she exhibited her brand Aussie Man Hands, and was also a keynote speaker.

Women trying to build an empire or a brand often get stuck by putting the responsibility of every process on their shoulders. These day-to-day processes keep us working IN our business, when instead we should be working ON our businesses.

What typically happens for entrepreneurs is that they remember to do things after already starting. Often, they figure things out as they go. However, that’s not always efficient and productive.

In this episode of Ecommerce Uncomplicated, Lisa talks about authority and how critical it is to grow your business.

She also dives into the psychology of selling and how our brain processes information on every website we visit.

In this episode, Lisa discusses the transformational sell – how to determine what your customers want from your brand, and how you can provide it for them. In the past, retailers sold their products based on features and benefits. However, with the way people purchase today, we need to change up this strategy. 

Join us in this episode of E-commerce Uncomplicated where Lisa discusses a few strategies you can use to get yourself off the mousewheel – that is, help clear away the exhaustion and fatigue so many women in business face when there’s too much on the to-do lis

Many women I speak to with e-commerce brands have ended up in their business somewhat accidentally – it might’ve been something that came about after having kids and wanting to spend time at home with them, or it could’ve come about as your 9-5 job changed or ended.

Did you know around 30% of your revenue should be generated via email marketing? If your emails aren’t generating sales for your business, you’re missing out – big time! In fact, without a solid email marketing strategy, it will be difficult for your business to grow and reach its full potential. Email marketing holds everything together.

Trust – specifically, how to make your website look trustworthy – is one of the most important things an online business can aspire to.

In e-commerce, people can’t touch or smell your products. They can’t talk with you directly, or gauge your reaction when they ask you about your products or services.

Women in e-commerce are used to doing it all – aside from our businesses, we’re often also taking care of the household chores and kids, working 9 to 5 jobs, and more. But us women are not good at one thing, and that’s putting ourselves high on the priority list. We fail in self-love.

Although I often tell the women I coach not to compare themselves to other brands (in particular, how you perceive their success), I do recommend occasionally stalking your competitors and other ecommerce brands you’re impressed with, to help you grow your business.

Highs and lows are normal patterns in e-commerce, and the truth is, every entrepreneur may at times feel stuck or anxious. If you’re feeling that way, you’re not alone! Even businesses hitting million-dollar months can have concerns about cashflow and the future of their business.

The last two years have been volatile. Entrepreneurs were on a roller coaster ride with their business highs and lows. For E-commerce, the pandemic was a blessing in terms of increasing the volume of online shopping, and a curse caused by supply chain and delivery issues.

Dip your toe in the water before you jump in.

In this episode, I’m discussing how to know if your product idea will actually work in your market before you invest your life savings.

Your website numbers can often be at the bottom of your priority list when you’re busy running a business BUT they’re absolutely key to giving you a clear picture of how you’re business is running and where you can make improvements.

I’ve just spent the day with my business partner working out a 5 year plan for our e-commerce brand, Aussie Man Hands. With so many inquiries from my audience about building a plan to grow a business, I thought I had to share it with you!

I’m so excited to be talking to you about my favourite topic, building a team into your online brand. I know a lot of you feel like you’re on the mouse wheel or in the mummy juggle struggle running your business. It’s exhausting and overwhelming!

In this episode, I’m sharing 5 strategies to sell more online. I want to make sure you’re taking advantage of these strategies inside your brand to increase your sales and achieve remarkable results.

There are so many hats you have to wear in your business – customer service hat, Instagram hat, product development hat, accounting hat and the list goes on.

When we’re feeling overwhelmed, it can be so tempting to just give up. We become stuck on a never-ending hamster wheel of doing everything in our business so we simply stop looking after and prioritising our own wellbeing.

Everyone has made mistakes in business and I’m no exception. But mistakes are great! They give us the opportunity to learn valuable lessons that help us to grow and build a stronger business.

Through building my e-commerce brands and coaching 300 women in growing their own, I have extensive personal and professional experience running an e-commerce business.