Gabi co-founded CMY Cubes and SHE-com. She’s built the thing she’s teaching, and she’s still building it.
Gabi co-founded CMY Cubes and SHE-com. She’s built the thing she’s teaching, and she’s still building it.
You’ve read the threads. You’ve watched the webinars. You still don’t know what’s actually working.
Not because you’re behind. Because everyone’s talking and almost nobody’s showing.
This afternoon is different. Real founders. Real numbers on the screen. What moved, what didn’t, and what it cost.
From the woman who just hit $5K a month to the one running a multi-million dollar brand. Nobody’s behind. Everybody’s building.
Your people are in this room.
Then the practical bit. What’s actually working in ecommerce right now, how the smartest founders are using AI to do more without burning out, and the moves to make this quarter. No hype. No jargon. Just what works.
Whether you’re at $5K a month or $500K, whether you started six months ago or six years ago, this room is for you. Come on your own, bring a friend, or bring three. The only thing every woman here has in common is she’s building something real.
The strategic and the operational. The brand builder and the systems builder. The pair behind SHE-com, in your city.
SHE-com founder. Podcast host
Third-time founder. Built and exited Ecoriginals, sold to SurfStitch founder Justin Cameron. 19+ years building product brands. Founder of SHE-com, Australia's leading ecommerce community for female founders. Talks straight, moves fast.
CTO and Co-Founder at SHE-com, Co-Founder CMY Cubes
Co-founder of CMY Cubes, the engineered prism that went viral and built a multi-million-dollar ecommerce brand. Operator and engineer behind the most automated ecommerce education community in the country. Architect of the SHE-com tech stack.
Three things you'll actually see: What moved the needle at CMY Cubes. 300% up, year on year, in a tightening market. Gabi Saper walks the real numbers. Where AI did the work. Where it was a distraction. And what her investor said about growing too fast. What's working in ecommerce right now. Unscripted, with your city's founder. Not a keynote. A conversation. Your AI homework. You don't leave with notes. You leave with your own plan, written in the room.
| Time | Activities |
|---|---|
|
12:00pm |
FFOrder live buying room opens. |
|
12:45pm |
Roadshow doors open. Registration. |
|
1:00pm |
Welcome. Lisa and Gabi on stage. Turn to the woman next to you. |
|
1:15pm |
Teach, Part 1. What’s working right now, and the AI tools founders are quietly winning with. |
|
2:15pm |
Afternoon tea. Connection time. Sponsor activations. |
|
2:45pm |
Teach, Part 2. What’s coming in 2027, and the AI moves to make in your brand now. |
|
3:25pm |
Fireside chat. A leading local founder on what’s real about AI, unscripted. |
|
3:50pm |
Close. Next steps and your 90-day AI action plan. |
|
4:00pm |
Roadshow concludes. |
|
5:00pm |
FFOrder live buying room closes. |
Every ticket is HALF PRICE. We’re nearing capacity in a few cities, so we’re counting down and filling the last spots.
Only a handful of seats left in some cities. Once a city’s full, it’s full. Our last summit sold out, so don’t miss out.
Each city gets the full three-hour playbook with Lisa and Gabi, plus its own fireside guest. Pick yours.
Featuring Kerryn Langer – Arms of Eve
Built a multi-million dollar jewellery brand out of a spare bedroom. Now shipping worldwide.
Featuring Emily Siciliano – Serafina
From an accessories kiosk in a shopping centre to retail stores and a global fashion brand.
Featuring Rachael Ferguson – SynxBody
AFR Fast 100. Podiatrist to 3,000 pharmacies, and eight figures next financial year.
Featuring Anna Metcalfe – Kat the Label
Head of Marketing and Growth, and a partner in the brand she helped scale globally.
Featuring Kathryn Wilson – Kathryn Wilson
Building since 2003. Shoes worn by Beyoncé, and she hosted Jimmy Choo in New Zealand.
*Gabi not in Auckland – Hosted by Jen Geale; multiple Aus Top 50 People in Ecommerce award winner and SHE-com coach.
Founder Arms of Eve
Kerryn Langer is the founder of Arms of Eve, the multi-million-dollar jewellery and accessories brand she built from a spare bedroom into a global name. After leaving her career and country behind to chase an idea that didn't yet exist, Kerryn bootstrapped Arms of Eve through grit, instinct and relentless action, growing it from pieces designed at her kitchen table to shelves in major retailers and orders shipped worldwide.
Head of Marketing and Growth Kat The Label
Anna Metcalfe is Head of Marketing and Growth and a partner at Kat the Label, where she leads global brand and digital strategy. With experience across fashion and marketing, she has helped scale the business into an internationally recognised brand through a strong focus on storytelling, community and performance driven marketing.
Founder Kathryn Wilson
Since launching her brand in 2003, Kathryn Wilson has grown it into a leading name across Australasia, with a strong national retail and online presence. Known for pairing creativity with sharp commercial instinct, she has built a brand that balances design, business and longevity, with shoes worn by Beyoncé and a career that's included hosting Jimmy Choo in New Zealand.
Founder SynxBody
Rachael Ferguson went from podiatrist to founder, building SynxBody into one of Australia's fastest-growing footcare brands and earning a place on the AFR Fast 100 in 2025. After securing investment on Shark Tank Australia in 2015, she scaled from a single product to a 60+ range, now stocked in 3,000 pharmacies across Australia and New Zealand. SynxBody is on track to hit eight figures next financial year, with global expansion underway.
Co-Founder Serafina
Emily is the co-founder of Serafina, an Australian fashion brand she helped grow from an accessories label into a global name in women's clothing. After struggling to find clothes that worked for how women actually live, she set out to build something better: practical, on-trend clothing that fits real life. What began as an accessories kiosk in a shopping centre is now a fashion brand with retail stores and a thriving ecommerce presence.
Final tickets now selling across all five cities. Every room is capped. When a city fills, it closes.
Use the code BRINGAFRIEND at checkout to add her seat free. One free seat per paid ticket. The woman you bring is often the reason you actually act on what you learn, and the one who needed this afternoon as much as you did.
Real brands and real operators, working with women building real ecommerce businesses.
Real brands and real operators, working with women building real ecommerce businesses.
Real brands and real operators, working with women building real ecommerce businesses.
- Lou Rice, Strapsicle
- Laura, Hackerlily
Arguably one of the hottest attractions at our in real life events.
FFOrder is our trusted sourcing partner. The Buying Room is your chance to sit down with them in person, bring a product idea or a sample, and walk away with real sourcing answers. No flights to China, no guesswork. We bring the factory to you.
Three hours of teaching with Lisa and Gabi on what’s working in ecommerce and how to put AI to work in your brand, a fireside chat with a high-profile local founder, afternoon tea, and a seat in a room full of female ecommerce founders building real brands. That’s it. No fluff.
No. Afternoon tea only. Eat lunch beforehand. Doors open at 12:45 PM and we start at 1:00 PM sharp.
You’re welcome. The content is fresh and aimed at top-of-funnel founders, but the room and the fireside will be worth it on their own. Members often come to bring a friend in.
The room is built for female founders. Male partners or team members of female founders are welcome to come with their founder. Otherwise, this one is for the women.
Lisa, Gabi, a local founder, and female founders on the same road as you. Plus the playbook for using AI to grow, right now and through 2027.
