⎯⎯ SHE-COM HITS THE ROAD · AFTER HOURS

One evening. Connect. Learn. Grow.

The US edition of our roadshow. One night for the women running product brands, in Los Angeles and New York this October.

You were never meant to build this on your own. For one night in your city, we are bringing together the women who get it. Founders building real product brands, in one room. Drinks and canapés on us. The room is small on purpose.

⎯⎯ SHE-COM HITS THE ROAD · AFTER HOURS

One evening.
Connect. Learn. Grow.

The US edition of our roadshow. One night for the women running product brands, in Los Angeles and New York this October.

You were never meant to build this on your own. For one night in your city, we are bringing together the women who get it. Founders building real product brands, in one room. Drinks and dinner on us. The room is small on purpose.

Featured in:

⎯⎯ WHAT THIS NIGHT IS

Not a lunch. Not a seminar. Not just a cocktail night.

Education, real connection and room to grow, all in one evening.

Doors open at 6pm and the night runs from 6.30pm to 9pm. Three hours, cocktail-night hospitality, drinks and dinner bites included.

Most events make you pick one thing. This one doesn't. You spend the night with women building exactly what you're building. You pick up practical learnings you can actually use the next morning. And you leave knowing your next move. Everything that matters when you run a product brand, in one room, in one night.

Connect, Learn, Grow

One evening. Everything in one room.

Doors and drinks from 6pm. You arrive after work and leave with fresh ideas, a clear next move and a room full of women who get it.

Your spot in the room

Spaces are limited and available on a first-come, first-served basis.
Apply now to secure your spot at this celebration of success and inspiration!

Ladies - whilst we love being inclusive at SHE-com this particular event is strictly for established and scaling D2C (product brand) female founders only.

Your spot in the room

Spaces are limited and available on a first-come, first-served basis.
Apply now to secure your spot at this celebration of success and inspiration!

Ladies - whilst we love being inclusive at SHE-com this particular event is strictly for established and scaling D2C (product brand) female founders only.

⎯⎯⎯ CONNECT · LEARN · GROW

Three moves, one night.

Built around the three things that actually move a product brand forward.

Connect

Hours of founder-to-founder networking over drinks and canapés. Time with women building exactly what you are building, cocktail in hand.

Learn

What's growing revenue in ecommerce right now, with practical learnings for quicker, leaner results.

Grow

A fireside chat with a founder who's built what you're building. The real story, the wrong turns and the calls that paid off. You walk out knowing your next move.

⎯⎯⎯ LOS ANGELES · NEW YORK

Two cities. One room in each.

Same format, two nights, one week in October. Pick the city closest to you.

⎯⎯⎯ WEST COAST

Los Angeles

Wednesday 21 October 2026.
Ethos Society, 3435 Wilshire Blvd.
$7 parking.

⎯⎯⎯ EAST COAST

New York

Monday 26 October 2026.
Fabrik Dumbo, 20 Jay St Suite 218, Brooklyn.

⎯⎯⎯ HOW THE NIGHT FLOWS

From six, till late.

Time What Happens
6:00 PM
Doors, drinks and dinner bites. Founder-to-founder from the moment you walk in.
7:00 PM
What’s working in ecommerce right now, ready to use the next morning.
8:00 PM
Fireside chat with a founder who has built what you are building.
9:00 PM
Last drinks. Carry the conversations on from there.

⎯⎯⎯ The Live Buying Room

What is the Live Buying Room?

Walk in with a product idea. Walk out with a sourced quote on its way.

Here’s how it works. On the night, you drop your product brief into the Live Buying Room, your specs, your reference images, your tech pack. The buying room team takes it from there. Within seven days, you get back a real, priced quote on your product.

If you’ve been sitting on a product idea, or paying too much for one you already sell, this is the fastest way to a real number.

Nothing else you'll go to this year does this.

Drop your brief

In the Live Buying Room, hand over your specs, reference images and tech pack.

Sources in China

Their team of 100+ buyers pulls quotes from real manufacturers on your behalf.

You get a real, priced quote

Within seven days, a priced, sourced option from China lands back in your hands.

Event Speakers

Lou Rice, Founder of Strapsicle

Lou Rice

Founder Strapsicle

Lou Rice is the co-founder and CEO of Strapsicle, the Sydney-born Kindle strap that became a worldwide viral sensation. The idea came out of late-night feeds with her newborn son, when Lou dropped her Kindle on his head and her partner Ben made a fix from an old silicone mat and a few staples. Drawing on their advertising backgrounds, the pair turned that prototype into a multi-million-dollar brand, landing a $250,000 Shark Tank Australia deal and helping hundreds of thousands of people read in comfort.

Strapsicle logo
Eva Goicochea

Éva Goicochea

Founder & CEO maude

Éva Goicochea is the founder, CEO and creative director of maude, the modern intimacy brand redefining sexual wellness for all people. After starting out as a healthcare legislative aide and joining Everlane's early team, Éva brought her two worlds together to launch maude in 2018. She built a once-taboo category with a lean team, becoming the first sexual wellness brand on Sephora shelves before expanding into Target and Ulta. A Forbes Next 1000 and Vogue Business 100 Innovators honouree, she also co-founded Founders' Weekend and co-hosts the podcast Can I Call You?

Maude logo
Erica Werber

Erica Werber

Founder & CEO Literie

Erica Werber is the Founder and CEO of Literie Candle. Before taking on this endeavor, she was a partner at Brand Atelier, a boutique licensing agency. In her 25+ year career, she has worked with world-renowned brands like Lacoste, Dom Perignon, Splendid, Swatch and Martha Stewart in various marketing and public relations positions. In her spare time, she enjoys tennis, mahjong and cooking with her husband and two children.

Literie logo
Nadia Doh

Nadia Doh

Founder Sweetwater Labs NYC

Nadia Doh is the founder of Sweetwater Labs NYC, a natural skincare and wellness brand she has grown into a successful business featured in Vogue, People, and Vanity Fair. With a background in institutional finance and market strategy, Nadia blends sharp business leadership with a deep passion for beauty, wellness, and practical innovation. She is also certified in meditation, NLP, CBT, and Ashtanga yoga, and is committed to creating products and experiences that help people feel beautiful and confident.

Sweetwater Labs logo

Esi Mensah

Founder ZAM Jewelry

Esi Mensah is the founder and designer of ZAM Jewelry, a Los Angeles-based jewelry brand focused on bold, empowering designs for women. Before becoming a full-time entrepreneur, Esi spent more than a decade in corporate marketing, developing campaigns for 50+ brands, including Neutrogena and OGX. Shortly after leaving the corporate world, the ZAM wins came quickly, including a brand collaboration with ASICS and a feature on CBS’s Hollywood Squares. Esi is also the founder of The Empowerment Market, a curated experiences business focused on brands, wellness, and growth.

⎯⎯⎯ SAVE YOUR SEAT

The room is small on purpose.

Free to attend, invite-only, capped at 50 to 70 women per city.

This one is free. Drinks and dinner are on us. We keep the room intimate on purpose, which means seats are limited and go first-come, first-served.

Whilst we love being inclusive at SHE-com, this particular night is for established and scaling D2C product-brand founders. If that is you, save your seat below.

⎯⎯⎯ SAVE YOUR SEAT

The partners behind the room.

This night happens because our partners make it happen.

Omnisend is our principal partner, anchoring the US activation across both nights. 

Your hosts for the evening

Lisa Jones and the SHE‑com team

Lisa is on the ground for both nights, fresh from the League of Originals Summit stage. You will find her in the room, not behind a lectern. We can't wait to welcome you in.

⎯⎯⎯ FROM THE LAST ROOM​

You had to be there. Now you can be.

You get the right moves for where your ecommerce brand is right now, not a firehose of everything at once.

★★★★★

“I went without too many expectations and left absolutely wowed by what SHE-com put together!! The venue, food and styling was incredible, loved the game to guess the sponsors and really got out of my comfort zone and networked like a boss!”​

★★★★★
“I went without too many expectations and left absolutely wowed by what SHE-com put together!! The venue, food and styling was incredible, loved the game to guess the sponsors and really got out of my comfort zone and networked like a boss!”​
Adele GrigunaiteInfluencer Marketing Team Lead, Omnisend
“SHE-com isn't just a partnership for us. It's a room full of women building serious product businesses, and a team that cares about our growth as much as their own. We came in to reach that community. What we didn't expect was how much they'd back us in return, or how quickly it stopped feeling like a contract and started feeling like a collaboration.”

what you need to know

Throughout May, we are taking SHE-talks to
5 cities across the country.

Gold Coast

Tuesday 14 May at 6pm
The Penthouse at The Island

Sydney

Weds 15 May at 6pm
Three Blue Ducks, Rosebery

Melbourne

Thursday 16 May at 6pm
Half Acre, South Melbourne

Adelaide

Tuesday 28th May at 6pm
Melt CBD, Adelaide CBD

Perth

Thursday the 30th May at 6pm
The Globe, Perth CBD

⎯⎯⎯ THE DETAILS

Frequently asked.

Yes. The night is free to attend, and drinks and dinner are on us. Seats are limited and invite-only, so save yours early.

Established and scaling DTC product-brand founders. If you are building and growing a real product brand, this room is for you.

Cocktail-night dress. Comfortable enough to work the room, sharp enough for the photos.

Completely. Pick the city that works for you, Los Angeles on 21 October or New York on 26 October, and register for that night.

⎯⎯⎯ One evening

One room. One seat with your name on it.

You were never meant to build this on your own. Los Angeles on 21 October, New York on 26 October. The room is small on purpose, so save your seat before it goes.

Can't make either night? We have events on all year, in Australia and now the US. Catch us at the next one at SHE-com Events.