One home for our logos, colours, words and story. For the team and for the partners, press and creators who bring SHE-com to life. Skim it. Click in when you need more.
The things people reach for most. Each one opens below or in the brand Drive.
Education, programs and events are real. But they are unlocked through belonging. The room is the reason. Everything we make should reinforce that, not hint at it.
We are not an Australia based brand with a bigger dream. We are a global community of women building product businesses in every timezone.
the whole point, in one word
Lisa and Gabi carry the SHE-com story in public. Each has a personal brand kit kept separate from the master brand. Pull headshots and bios from here, and confirm current approved bio copy with Sam before publishing.
Founder of SHE-com and the most visible face of the community. Her personal brand kit holds approved headshots, media assets, speaker reel and bio for external use.
A leading voice in the SHE-com community, front of camera across workshops, socials and campaigns. Headshots are ready to use. Full brand kit and approved bio to be added.
Always use an official file. Never retype "SHE-com" as a substitute. Pick the variant with the strongest contrast on your background.
Navy anchors every page. Peach is the accent that means something because it is used with restraint. Click any swatch to copy its hex.
Typography, tone of voice and the hard-stop rules. Open the one you need.
This is body copy. Short sentences. One idea at a time. It should read like a person talking, not a brand writing.
Navy regular text with the final word or phrase in peach italic. It appears on virtually every headline. Use it once per heading, deliberately, never sprinkled.
Secondary display face, Bold Italic only. Reserved for special brand moments like signage and Awards collateral. Poppins handles all digital work.
Short sentences dominate. Average under 12 words. State it, then reframe it.
She hasn’t joined yet. Fun, cheery, relatable, light. “This looks fun and I want to be part of it.” Acknowledge her world, but never weigh it down.
She’s already in. Stop selling completely. Just be warm, fun and useful, like a friend showing her around.
For sales pages, emails and longer copy, move in this order and never skip ahead. On Instagram and Facebook, break this rule: entertain first, slip the message in sideways.
| Never | Always |
|---|---|
|
ecommerce, ecommerce |
ecommerce (one word, no hyphen) |
|
Shecom, She-com, SHECOM |
SHE-com |
| Never | Always |
|---|---|
|
Australia’s leading community |
The world’s fastest growing community |
|
11,000 members (as a current stat) |
100,000+ in our wider community |
Not a single one, on any platform. Use full stops, commas, or an ellipsis instead. This is a hard rule.
Lead with what she received: care, a moment to breathe, belonging. Not the things provided. Feelings read like belonging. Lists of things read transactional.
Everything you need to feature SHE-com accurately. Please use the approved boilerplate and current assets rather than paraphrasing.
SHE-com is the world’s fastest growing community for women in ecommerce. It is where ambitious women building product businesses come together to learn, connect and grow. Community is the product: education, programs and events are unlocked through belonging. Today more than 100,000 women are part of the wider SHE-com community around the world.
SHE-com partners with brands who genuinely serve women in ecommerce, across events, programs and the wider community. Here is what you need to get started with us.
Summits, roadshows, the Awards and cocktail nights. Reach an engaged, ambitious audience of women founders in real rooms.
Freebies, workshops and program collaborations that put genuine value in front of the community.
Logos, lockups and co-branding guidance so joint work looks right from the first draft.
We keep our voice and look consistent even when AI is doing the first draft. Three ways to make that automatic for the team.
One install. It teaches Claude our brand voice and our full design system, so anything Claude writes or designs comes out on brand. Works everywhere Claude does, including Claude Design.
Download the skills
Not a brand guide. A ready-to-paste prompt. Drop it into Claude, or any AI tool, and it briefs itself on our facts, spelling and positioning before it writes a word. Handy for quick jobs, or when you're not using the plugin.
Open the prompt
Our colours, type and components, ready to design with inside Claude Design. Open it and your canvas starts on brand.
Open in Claude Design
When in doubt about assets, messaging or partnerships, check with the right person before it goes out.
Sam · samantha@shecom.co
Logos, guidelines, campaign and messaging sign-off.
The SHE-com partnerships team Event, program and co-marketing opportunities.
Via the marketing team
Interviews, quotes and media kit requests.
