Circle helps established founders scale with smarter systems, stronger leadership and AI-powered operations. Use AI across strategy, decision-making and your business to move faster, gain sharper insights and protect your margins as you grow.
SHE-com Circle is your strategic circle. Your inner advisory board. Your expansion plan. This is not another mastermind. It’s where strategy meets substance and premium-level support meets unmatched peer connection. Circle is not open to everyone. This program is by invitation only.
At this level, mentorship matters more than ever. Ask yourself: Have they built what I’m building?
Lisa has grown three e‑commerce brands into multi-million dollar companies. Gabi scaled CMY Cubes past $1 million in year one. Scale Circle puts their insight directly in your business. You won’t find this kind of experience anywhere else.
When you join Circle, in your first game plan session, we cut straight to the real levers of growth. Then we pair you with a top-tier operator, a seasoned executive who has led at the highest level and navigated the nuanced challenges only complex, high-revenue brands encounter.
No fluff. Just elite support and strategic firepower.
Meet Lisa, the CEO, visionary and powerhouse behind us all here at SHE-com. With a track record of building THREE multi-million dollar ecommerce success stories (and on her way to building her fourth), Lisa is here to help you scale up your brand – just as she’s helped hundreds of other women to do the same! Her expertise lies in growing businesses efficiently and profitably, all while maintaining balance and avoiding burnout.
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. She generated over $1 million in her first year and amassed 150+ million TikTok views, building a reputation as a leader in digital growth and brand building. As a Scale & Circle coach, Gabi helps brands boost visibility and engagement through viral marketing, growth hacking, and innovative digital strategies.
As co-founder and CEO of MTB Direct, she took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100, and Telstra Business Awards, before exiting to private equity.
She’s been named one of Australia’s Top 50 People in ecommerce multiple times and regularly shares her insights on stages across Australia and the USA.
Inside SHE-com, she brings both razor-sharp strategy and big-hearted energy to every coaching call.
Steph is a seasoned marketing leader with over 20 years experience driving growth across some of Australia’s most loved retail brands, including TVSN, BlackMilk Clothing, and Lorna Jane. Ranked #19 in Inside Retail’s Top 50 in eCommerce (2024), she’s led digital transformations, developed complex brand positioning strategies, launched loyalty programs and built award-winning teams across social media, licensed collaborations, and CRM campaigns. She’s also worked on brand collaborations with everyone from Kylie Minogue to Nintendo, Pokémon, Harry Potter and Disney.
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers.
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models – from small family businesses to large global banks. Due to Sonia’s mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
Zero to Hero is for one woman: she has always wanted her own business, but hasn't started yet. If that's you, you are in the right room.
| This is for you if you: | |
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Are generating $1M to $15M+ in revenue and leading a high-growth e-commerce brand |
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Crave strategic advisory from CMOs, CFOs, and exec-level mentors, not basic coaching |
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Are ready to lead your team and business with more precision, confidence, and ease |
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Want to think bigger, scale smarter, and protect your energy as a high-performing CEO |
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Are seeking a powerful peer network that challenges, supports, and elevates you |
(Already launched and selling? You belong in Academy+.)
Circle brings you into the room with visionary founders, CMOs, CFOs, and operators who’ve scaled e-commerce empires. These are women running $10M to $50M brands who understand leadership, legacy, and what it takes to scale without losing yourself.
They don’t just advise. They walk with you at your level.
Paid Advertising
Paid Ad Channels That Scale
CRO & Customer Experience
Conversion Rate Optimisation (CRO), UX and CX
Email Marketing
Advanced Email Marketing and Retention Strategies
Wholesale Growth
Wholesale Expansion and Marketplace Platforms
TikTok Strategy
TikTok Growth and Viral Strategies
Social Commerce
Social Commerce and Live Selling
Amazon Growth
Amazon Strategy for Brand Growth
Global Expansion
International Market Expansion
Financial Strategy
Profitability, Business Structure and Financial Clarity
AI for E-commerce
Harnessing AI in Your E-commerce Brand
Inventory Planning
Inventory Management and Forecasting
Operations & Logistics
Logistics, Fulfilment and Supply Chain Coordination
Technology Stacke
Technology Infrastructure
Customer Retention
Customer Experience (CX) and Retention Design
Leadership & Teams
Team Leadership and Organisational Structure
We hand-select women who are ready to scale fast and committed to doing the work.
Ecommerce Strategist & Mentor
SHE built three multi-million dollar ecommerce brands and now helps founders scale smarter, faster, and without burning out.
Meet Lisa, the CEO, visionary and powerhouse behind us all here at SHE-com.
With a track record of building THREE multi-million dollar e-commerce success stories (and on her way to building her fourth), Lisa is here to help you scale up your brand - just as she's helped hundreds of other women to do the same!
Her expertise lies in growing businesses efficiently and profitably, all while maintaining balance and avoiding burnout.
Digital Marketing & Viral Expert Growth
SHE founded CMY Cubes, made over $1 million in her first year and has over 35 million views on TikTok
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. Known for generating over $1 million in her first year and amassing over 150 million views on TikTok, Gabi has established herself as a powerhouse in digital growth and brand building.
As a Scale & Circle coach, she shares her expertise in viral marketing, growth hacking, and innovative digital strategies, helping brands amplify their visibility and drive meaningful engagement online.
Sustainable Growth
Strategy Experts
SHE founded an 8-figure empire and was named one of Australia's Top 50 People in ecommerce... twice!
As co-founder and CEO of MTB Direct, she took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100, and Telstra Business Awards, before exiting to private equity.
She’s been named one of Australia’s Top 50 People in ecommerce multiple times and regularly shares her insights on stages across Australia and the USA. Inside SHE-com, she brings both razor-sharp strategy and big-hearted energy to every coaching call.
Retail Marketing & Brand Growth Expert
SHE built powerhouse marketing teams for brands like BlackMilk and Lorna Jane and now helps founders turn brand clarity into bottom-line growth
Steph is a seasoned marketing leader with over 20 years experience driving growth across some of Australia’s most loved retail brands, including TVSN, BlackMilk Clothing, and Lorna Jane. Ranked #19 in Inside Retail’s Top 50 in eCommerce (2024), she’s led digital transformations, developed complex brand positioning strategies, launched loyalty programs and built award-winning teams across social media, licensed collaborations, and CRM campaigns. She’s also worked on brand collaborations with everyone from Kylie Minogue to Nintendo, Pokémon, Harry Potter and Disney.
Digital Marketing Strategist/CMO
SHE scaled brands from $15K to $300K months and built retention engines that drive lasting revenue
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers. She also brings firsthand experience as a founder, having started, scaled and sold her own ecommerce brands.
At SHE-com, she supports clients in building sustainable growth systems that keep customers coming back.
CFO
SHE helped scale NAK Hair from $27M to $45M, led its expansion into the US, and steered the business through a successful private equity sale
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models - from small family businesses to large global banks. Due to Sonia's mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
Product Brand Expert
SHE scaled her swimwear brand to $50M+ in annual sales by mastering wholesale, community and connection
As the co-founder of Kulani Kinis, one of Australia’s most popular swimwear brands, Dani has a wealth of experience in growing a brand from the ground up. With her eye for design and a deep understanding of product branding, she’s successfully built a loyal following of customers around the world.
Dani brings her passion for entrepreneurship and branding expertise to our programs, helping our clients develop strong, standout products that resonate with their audiences. Whether it's product design, branding, or building a community, Dani’s insights are invaluable for those looking to create a brand that not only sells but thrives.
CRO/UX UX Scaling Expert
SHE led a 12-month B2B transformation that delivered record sales and launched in five new markets
Emma is a strategist and board advisor known for transforming startups through UX, digital innovation, and smart growth execution. She’s led global teams, built UX-led decision-making into businesses, and helped brands become more efficient, investable, and ready for acquisition.
At SHE-com, Emma works closely with clients to refine their customer journey, elevate their brand experience, and make data-backed decisions that drive serious growth. Her past wins include leading a 12-month B2B transformation that drove record sales and launched in five new markets.
Supply Chain And Operations Expert
SHE turns chaotic supply chains into well-oiled machines and helps brands scale globally with confidence
Lara is a supply chain and operations leader with over 11 years of experience across road, rail and marine transport, and three years at the heart of high-growth ecommerce. She currently runs operations for Growth Bomb across Australia, the UK and the US, ensuring product, logistics and delivery work in sync at scale. Starting her career in accounting, Lara quickly moved beyond the spreadsheets to take on the operational engine room of business.
At SHE-com, she helps founders simplify the messy middle, build smart systems and strengthen supply chains from factory to customer. For anyone ready to scale without breaking their back-end, Lara brings calm clarity and practical know-how.
Email Marketing Specialist
SHE grew Klaviyo attributed revenue from 10 percent to 40 percent in just three months, driving six figure months and a $250K Black Friday campaign without relying on paid ads
Kat is a Klaviyo expert and retention strategist who has transformed the email marketing performance of brands across the globe. She specialises in building high performing automation and customer lifecycle strategies that turn email into a brand’s most powerful revenue driver. At SHE com, Kat helps founders implement strategic flows, optimise campaigns, and unlock the full potential of their CRM systems. Her coaching first approach is all about clarity, control and conversion, giving business owners the tools and frameworks they need to scale with confidence and predictability.
Paid Media Specialist
SHE scaled an ecommerce brand from $5K to $135K months by combining relentless creative testing with data-led performance strategy
Tash is a Paid Media Specialist and Content Creator with deep experience across Meta, TikTok and Pinterest advertising. With an agency background managing more than 25 clients and budgets ranging from $5K to $150K per month, she knows how to bridge the gap between technical media buying and high-converting creative. Her standout strength is turning data into direction, building testing frameworks that uncover what truly resonates with audiences and then scaling it with confidence. Having collaborated with over 50 brands including Converse, Tinder and Flybuys as a UGC specialist, Tash helps founders move away from guesswork and towards clear, performance-driven content strategies that actually convert.
AI, Strategy & Creative Branding Expert
SHE turned a lockdown idea into a fully funded Kickstarter brand stocked across Australia, the UK and beyond, after 15 years leading creative for Priceline and Koko Black.
Maria is the founder of Nobody's Princess, a snow outerwear brand built to challenge the lack of inclusivity in the industry. With no fashion or business background, she took an idea born in lockdown to a fully funded Kickstarter within 18 months and has since grown the label into a globally recognised brand with stockists across Australia, the UK and beyond. Before launching her own business, Maria spent over 15 years leading creative and branding teams for major companies including Priceline and Koko Black, developing campaigns across print, digital and large format platforms. More recently, she's become deeply immersed in how AI tools and automation are reshaping the way small brands operate, using them daily in her own business to compress timelines, sharpen creative output and do more with a lean team.
At SHE-com, Maria helps founders bring bold ideas to life through strong branding, clear positioning and practical AI workflows that actually move the needle.
We guarantee that you will achieve 3x your return on investment within 12 months by following the Circle framework, or we’ll continue working with you for free until you do!
Our strategies have helped hundreds of brands consistently grow their revenue to multi-million dollar businesses. We know you’ll see the same results.
*For more information, please refer to our program Ts and Cs
-Tracey, Uniquely Creative
-Tracey, Uniquely Creative
At SHE-com, we're proud of the incredible results our programs have delivered thousands of women just like you. That's why we offer a 7-day satisfaction commitment.
If our programs don't provide the value or clarity you expect, simply let us know within 7 days. We're so confident in the transformational impact of our programs that we stand by this commitment with integrity.
This isn't about you having a change of mind. It's about our promise to deliver world-class e-commerce coaching that helps you grow and thrive.
For full details, please refer to our Terms and Conditions
Book a FREE Quick Wins session (valued at $400) with one of our senior growth strategists. We’ll review where you’re at and reveal high-impact shifts that could unlock your next level. (Limit one per brand.)
In Circle, you’re surrounded by powerhouse women leading multi-million dollar brands. This is your private boardroom, where big decisions are workshopped, blind spots are revealed, and you gain a trusted inner circle to scale with confidence.
Meet Tish, Founder of She Science and member of the SHE-com Scale Program. Tish joined Scale in 2023 and considers it the best decision she could have made for her business.
"Joining the SHE-com Scale Mastermind Program just before Black Friday last year was one of the best decisions I made for my business. Thanks to this community, we saw a 78% increase in our Black Friday campaign from the previous year. The accountability from this group has been my anchor during times when managing multiple projects and keeping up with growth had me feeling overwhelmed. It’s kept me on track, even when things felt chaotic."
Meet Lou, Founder of Strapsicle and member of the SHE-com Scale Program. Lou joined us at SHE-com LIVE in 2023 and at our Bali retreat before joining Scale, and has since exponentially grown her brand.
"I credit so much of my business acceleration from joining the SHE-com community at the start of my journey! SHE-com LIVE, then the Bali retreat, then entering Scale. The value and the mentorship I've received from Lisa and the team, the support from the wider community, and just putting yourself in a room with others who know more than you and can get you to places so much faster than you could on your own. That's an experience you can't even put a price on!"
Meet Jooli, Founder of Tara Treasures & Member of the SHE-com Scale Program. Jooli came to Bali on our retreat in February, then joined Scale and is absolutely winning!
"The personalised coaching has been instrumental in shaping the marketing strategy for my fair trade kids brand during its growth phase. It transformed my mindset on navigating the retail landscape, positioning my business for expansion. The program offered actionable insights into Social Media, SEO and Email Marketing, which I've been able to leverage with greater effectiveness. The supportive community of female entrepreneurs has also heightened my motivation to empower women artisans in our local communities."
-Tracey, Uniquely Creative
At this level, the stakes are higher. The decisions are bigger. And the pressure? Very real.
That’s why Circle exists, to give powerhouse women like you a space where strategic thinking meets real experience.
You’ll be surrounded by 8- and 9-figure brand founders, senior execs, and commercial experts who’ve solved the same complex problems you’re navigating now.
From leadership to logistics, profit margins to global expansion.
This Is Your Inner Circle
We bring the insight, infrastructure, and innovation you need to grow with precision. No fluff, no noise, just the tools, thinking, and relationships that drive serious impact.
This is the one and only time we open this kind of access and our OG Intensive will not be available for any future intake.
We’ve Scaled the Summit - and Know What It Takes to Stay There.
At this level, the stakes are higher. The decisions are bigger. And the pressure? Very real.
That’s why Circle exists, to give powerhouse women like you a space where strategic thinking meets real experience.
You’ll be surrounded by 8- and 9-figure brand founders, senior execs, and commercial experts who’ve solved the same complex problems you’re navigating now, from leadership to logistics, profit margins to global expansion.
This Is Your Inner Circle
We bring the insight, infrastructure, and innovation you need to grow with precision. No fluff, no noise, just the tools, thinking, and relationships that drive serious impact.
You get the right moves for where your brand is right now, not a firehose of everything at once.
-Tracey, Uniquely Creative
- Lou, Strapsicle
-Tracey, Uniquely Creative
Minimum of 12 months of expert coaching from the most successful women in Australian ecommerce, a 12 step-by-step proven guide to help crack into $20k – 100k months, and ongoing support of up to 11 live calls per week. Designed specifically to help your ecommerce brand to strategically set your business for growth and to build a solid foundation to weather any economic climate storms. We focus on all aspects of your business from website optimisation and increasing your conversion through to driving traffic to your website and expanding your market reach through wholesale, tradeshows and marketplaces.
This program is an ongoing monthly program, which means you can stay in it forever! We work on minimum of 12 months inside the program to take you through, step by step, the full foundations of literally everything you need to know in order to build a scalable, saleable, profitable e-commerce brand!! Your monthly (or annual) payments just auto renew unless cancelled. Every week we update content and training videos inside our program to keep it current.
Circle is not just another coaching program, it’s a high-touch, all-in-one experience for women scaling into the high multi-millions. We uncomplicate the chaos of ecommerce and give you clear, step-by-step strategies tailored to where you are right now. You’re not learning just one channel or one tactic. You’re getting everything you need to run and grow a successful brand, from strategy to execution, across every touchpoint. What sets Circle apart is the depth of personal support. You’ll have direct access to our most senior coaches and a powerhouse circle of women who’ve scaled before you. We care deeply about your success and go the extra mile to make sure you get there.
No. Circle is open for entry year-round, so you can join when the timing feels right for you. Once you’re in, the minimum membership is 12 months. Most of our members choose to stay well beyond that because of the deep value, personalised support, and powerful community they gain access to.
Inside Circle, we run daily calls covering every area of e-commerce you need to scale strategically. You don’t need to attend every single one, this is about choosing what supports your growth. You’re welcome to join the calls that align with your current focus, and you can also delegate by sending a team member if it makes more sense for your schedule.
Topics span Meta and Google Ads, Email Marketing, SEO, CRO, Social Strategies, Wholesale, and up-to-the-minute e-commerce trends. Plus, Circle includes exclusive, high-level calls just for members, like founder hotseats and roundtable strategy sessions designed for powerful, focused growth.
No! Inside Circle we wholeheartedly recommend an omni-channel marketing approach. We can help you with all areas of ecommerce so you aren’t relying on any one particular channel for driving sales.
That being said, if you do need help with your paid ads we have several experts inside our team who can help you with this.
Yes! We have a video library with hundreds of hours of training videos that you or your team members can watch to upskill at any time.
When you join Circle, you also automatically get access to our Academy program which has an extensive library of training videos on all the foundational ecommerce topics.
Yes! You’ll have access to a private community space and a responsive coaching team who can provide feedback, troubleshoot issues, and keep your momentum going.
We get it. Life and business can throw curveballs, and that’s why our programs are built with flexibility in mind. This is a done-with-you program, not a race or a DIY course you’re left to figure out on your own. It’s designed to unfold at a pace that works for you, with structured support every step of the way. You’ll have access to all the training and resources on-demand, so you can revisit anything, anytime. Plus, our coaching team and community are here to keep you gently accountable, offering guidance and encouragement without any pressure. You are never behind—you’re just building at your own perfect pace.
Absolutely. You can even send key staff members to relevant calls so everyone gets the support they need. The program delivers strategies and tools that uplift both your personal leadership and your team’s performance, making it easier to scale together.
We only offer 12-month commitments because real, sustainable growth takes time. This program is about building a business that lasts, not chasing short-term fixes. Circle is structured to support your growth journey with the right strategies, accountability, and community over the long haul. If you’re not sure whether it’s the right fit just yet, book a Quick Wins call and we’ll help you explore what makes sense for your stage and goals.
It really depends on you. We’ll give you the tools, expert strategies, and the knowledge you need to grow, but how fast you implement is in your hands. Some members see shifts in clarity and revenue within 30 to 90 days, while for others it’s a slower build. We’re not about quick fixes. We’re here to help you create long-term, sustainable growth that lasts well beyond the program. Good things take time, and we’re with you every step of the way.
Circle is the next level. It’s our most exclusive experience, created for founders scaling into the high multi-millions who are ready for deeper, personalised support. While you’ll get everything included in Scale, Circle takes it further with one-on-one coaching, high-level founder strategy calls, and access to a close-knit community of seasoned women who have already built what you’re building. It’s about elevating your brand with precision, surrounded by those who truly get what it takes to lead at this level.
Yes. We guarantee a 3x return on your investment within 12 months, or we’ll keep working with you for free until you get there, as long as you’re showing up and following the roadmap. But here’s the thing. Success is ultimately in your hands. We’ll arm you with the strategy, knowledge, and expert support to hit your goals. You bring the action and commitment. Together, that’s where the magic happens.
From fashion and wellness brands to baby products and tech accessories, Circle is filled with diverse product-based female founders who are scaling fast and supporting each other.
That depends on your goals and how quickly you want to move. Most members dedicate a few hours a week to attend live calls, implement strategies, and engage with the community. The program is designed to be actionable without overwhelming your schedule. It’s not about doing everything at once, it’s about consistent, focused progress. You can go at a pace that fits your life while still seeing results. The more you put in, the more you’ll get out, but we’re here to support you every step of the way.
Absolutely! There’s no issue at all with being part of multiple programs. Many of our members find value in combining different experiences to support their growth.
Apply here to register your interest in this program, for our team to review your application.
Apply here to register your interest in this program, for our team to review your application.
