Circle helps established founders scale with smarter systems, stronger leadership and AI-powered operations. Use AI across strategy, decision-making and your business to move faster, gain sharper insights and protect your margins as you grow.
Built for founders running $1M+ brands. If that's you, come in.
Want to talk it through first? Book a chat.
SHE-com Circle is your strategic circle. Your inner advisory board. Your expansion plan. This is not another mastermind. It’s where strategy meets substance and premium-level support meets unmatched peer connection. Circle is not open to everyone.
At this level, mentorship matters more than ever. Ask yourself: Have they built what I’m building?
Lisa has grown three ecommerce brands into multi-million dollar companies. Gabi scaled CMY Cubes past $1 million in year one. Circle puts their insight directly in your business. You won’t find this kind of experience anywhere else.
When you join Circle, in your first game plan session, we cut straight to the real levers of growth. Then we pair you with a top-tier operator, a seasoned executive who has led at the highest level and navigated the nuanced challenges only complex, high-revenue brands encounter.
No fluff. Just elite support and strategic firepower.
Meet Lisa, the CEO, visionary and powerhouse behind us all here at SHE-com. With a track record of building THREE multi-million dollar ecommerce success stories (and on her way to building her fourth), Lisa is here to help you scale up your brand – just as she’s helped hundreds of other women to do the same! Her expertise lies in growing businesses efficiently and profitably, all while maintaining balance and avoiding burnout.
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. She generated over $1 million in her first year and amassed 150+ million TikTok views, building a reputation as a leader in digital growth and brand building. As a SHE-com coach, Gabi helps brands boost visibility and engagement through viral marketing, growth hacking, and innovative digital strategies.
As co-founder and CEO of MTB Direct, she took the business from a bootstrapped start-up to an 8-figure powerhouse, earning spots in the Deloitte Fast 50, AFR Fast 100, and Telstra Business Awards, before exiting to private equity.
She’s been named one of Australia’s Top 50 People in ecommerce multiple times and regularly shares her insights on stages across Australia and the USA.
Inside SHE-com, she brings both razor-sharp strategy and big-hearted energy to every coaching call.
Steph is a seasoned marketing leader with over 20 years experience driving growth across some of Australia’s most loved retail brands, including TVSN, BlackMilk Clothing, and Lorna Jane. Ranked #19 in Inside Retail’s Top 50 in eCommerce (2024), she’s led digital transformations, developed complex brand positioning strategies, launched loyalty programs and built award-winning teams across social media, licensed collaborations, and CRM campaigns. She’s also worked on brand collaborations with everyone from Kylie Minogue to Nintendo, Pokémon, Harry Potter and Disney.
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers.
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models – from small family businesses to large global banks. Due to Sonia’s mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
| The women in this room... | |
|---|---|
|
|
Are generating $1M to $15M+ in revenue and leading a high-growth ecommerce brand |
|
|
Crave strategic advisory from CMOs, CFOs, and exec-level mentors, not basic coaching |
|
|
Are ready to lead your team and business with more precision, confidence, and ease |
|
|
Want to think bigger, scale smarter, and protect your energy as a high-performing CEO |
|
|
Are seeking a powerful peer network that challenges, supports, and elevates you |
Circle brings you into the room with visionary founders, CMOs, CFOs, and operators who’ve scaled ecommerce empires. These are women running $10M to $50M brands who understand leadership, legacy, and what it takes to scale without losing yourself.
They don’t just advise. They walk with you at your level.
Paid Advertising
Paid Ad Channels That Scale
CRO & Customer Experience
Conversion Rate Optimisation (CRO), UX and CX
Email Marketing
Advanced Email Marketing and Retention Strategies
Wholesale Growth
Wholesale Expansion and Marketplace Platforms
TikTok Strategy
TikTok Growth and Viral Strategies
Social Commerce
Social Commerce and Live Selling
Amazon Growth
Amazon Strategy for Brand Growth
Global Expansion
International Market Expansion
Financial Strategy
Profitability, Business Structure and Financial Clarity
AI for E-commerce
Harnessing AI in Your E-commerce Brand
Inventory Planning
Inventory Management and Forecasting
Operations & Logistics
Logistics, Fulfilment and Supply Chain Coordination
Technology Stacke
Technology Infrastructure
Customer Retention
Customer Experience (CX) and Retention Design
Leadership & Teams
Team Leadership and Organisational Structure
Circle is built for founders running $1M to $15M+ brands. We keep the room small on purpose, so the women in it can speak freely and go deep. There's no waiting list and no approval to sit through. If you're at this stage, the door's open
Book a FREE Quick Wins session (valued at $400) with one of our senior growth strategists. We’ll review where you’re at and reveal high-impact shifts that could unlock your next level. (Limit one per brand.)
In Circle, you’re surrounded by powerhouse women leading multi-million dollar brands. This is your private boardroom, where big decisions are workshopped, blind spots are revealed, and you gain a trusted inner circle to scale with confidence.
Meet Tish, Founder of She Science and member of SHE-com. Tish joined SHE-com in 2023 and considers it the best decision she could have made for her business.
"Joining SHE-com just before Black Friday last year was one of the best decisions I made for my business. Thanks to this community, we saw a 78% increase in our Black Friday campaign from the previous year. The accountability from this group has been my anchor during times when managing multiple projects and keeping up with growth had me feeling overwhelmed. It’s kept me on track, even when things felt chaotic."
Meet Lou, Founder of Strapsicle and member of SHE-com. Lou joined us at SHE-com LIVE in 2023 and at our Bali retreat before joining SHE-com, and has since exponentially grown her brand.
"I credit so much of my business acceleration from joining the SHE-com community at the start of my journey! SHE-com LIVE, then the Bali retreat, then joining SHE-com. The value and the mentorship I've received from Lisa and the team, the support from the wider community, and just putting yourself in a room with others who know more than you and can get you to places so much faster than you could on your own. That's an experience you can't even put a price on!"
Meet Jooli, Founder of Tara Treasures & Member of SHE-com. Jooli came to Bali on our retreat in February, then joined SHE-com and is absolutely winning!
"The personalised coaching has been instrumental in shaping the marketing strategy for my fair trade kids brand during its growth phase. It transformed my mindset on navigating the retail landscape, positioning my business for expansion. The program offered actionable insights into Social Media, SEO and Email Marketing, which I've been able to leverage with greater effectiveness. The supportive community of female entrepreneurs has also heightened my motivation to empower women artisans in our local communities."
At this level, the stakes are higher. The decisions are bigger. And the pressure? Very real.
That’s why Circle exists, to give powerhouse women like you a space where strategic thinking meets real experience.
You’ll be surrounded by 8- and 9-figure brand founders, senior execs, and commercial experts who’ve solved the same complex problems you’re navigating now.
From leadership to logistics, profit margins to global expansion.
This Is Your Inner Circle
We bring the insight, infrastructure, and innovation you need to grow with precision. No fluff, no noise, just the tools, thinking, and relationships that drive serious impact.
-Tracey, Uniquely Creative
- Lou, Strapsicle
-Tracey, Uniquely Creative
Circle is not just another coaching program, it’s a high-touch, all-in-one experience for women scaling into the high multi-millions. We uncomplicate the chaos of ecommerce and give you clear, step-by-step strategies tailored to where you are right now. You’re not learning just one channel or one tactic. You’re getting everything you need to run and grow a successful brand, from strategy to execution, across every touchpoint. What sets Circle apart is the depth of personal support. You’ll have direct access to our most senior coaches and a powerhouse circle of women who’ve scaled before you. We care deeply about your success and go the extra mile to make sure you get there.
No. Circle is open for entry year-round, so you can join when the timing feels right for you. Once you’re in, the minimum membership is 3 months. Most of our members choose to stay well beyond that because of the deep value, personalised support, and powerful community they gain access to.
Inside Circle, we run daily calls covering every area of ecommerce you need to scale strategically. You don’t need to attend every single one, this is about choosing what supports your growth. You’re welcome to join the calls that align with your current focus, and you can also delegate by sending a team member if it makes more sense for your schedule.
Topics span Meta and Google Ads, Email Marketing, SEO, CRO, Social Strategies, Wholesale, and up-to-the-minute e-commerce trends. Plus, Circle includes exclusive, high-level calls just for members, like founder hotseats and roundtable strategy sessions designed for powerful, focused growth.
No! Inside Circle we wholeheartedly recommend an omni-channel marketing approach. We can help you with all areas of ecommerce so you aren’t relying on any one particular channel for driving sales.
That being said, if you do need help with your paid ads we have several experts inside our team who can help you with this.
Yes! We have a video library with hundreds of hours of training videos that you or your team members can watch to upskill at any time.
When you join Circle, you also automatically get access to our Academy program which has an extensive library of training videos on all the foundational ecommerce topics.
Yes! You’ll have access to a private community space and a responsive coaching team who can provide feedback, troubleshoot issues, and keep your momentum going.
We get it. Life and business can throw curveballs, and that’s why our programs are built with flexibility in mind. This is a done-with-you program, not a race or a DIY course you’re left to figure out on your own. It’s designed to unfold at a pace that works for you, with structured support every step of the way. You’ll have access to all the training and resources on-demand, so you can revisit anything, anytime. Plus, our coaching team and community are here to keep you gently accountable, offering guidance and encouragement without any pressure. You are never behind—you’re just building at your own perfect pace.
Absolutely. You can even send key staff members to relevant calls so everyone gets the support they need. The program delivers strategies and tools that uplift both your personal leadership and your team’s performance, making it easier to scale together.
There’s a 3-month minimum, then Circle continues month to month until you decide to leave. If you’re not sure whether it’s the right fit just yet, book a Quick Wins call and we’ll help you explore what makes sense for your stage and goals.
It really depends on you. We’ll give you the tools, expert strategies, and the knowledge you need to grow, but how fast you implement is in your hands. Some members see shifts in clarity and revenue within 30 to 90 days, while for others it’s a slower build. We’re not about quick fixes. We’re here to help you create long-term, sustainable growth that lasts well beyond the program. Good things take time, and we’re with you every step of the way.
From fashion and wellness brands to baby products and tech accessories, Circle is filled with diverse product-based female founders who are scaling fast and supporting each other.
That depends on your goals and how quickly you want to move. Most members dedicate a few hours a week to attend live calls, implement strategies, and engage with the community. The program is designed to be actionable without overwhelming your schedule. It’s not about doing everything at once, it’s about consistent, focused progress. You can go at a pace that fits your life while still seeing results. The more you put in, the more you’ll get out, but we’re here to support you every step of the way.
Absolutely! There’s no issue at all with being part of multiple programs. Many of our members find value in combining different experiences to support their growth.