Already this year we’ve taken SHE-com on the road… Adelaide, Gold Coast, Perth, Sydney, Melbourne and Auckland…. Next stop… New York and LA!
We show up in the cities where our community is building, in the room, in person.
Three events, one week.
Proudly supported by Omnisend
Then the practical bit. What’s actually working in ecommerce right now, how the smartest founders are using AI to do more without burning out, and the moves to make this quarter. No hype. No jargon. Just what works.
You have spent years sourcing from photos, sample packs, and supplier chats across a twelve-hour time difference. You’ve made it work. But you have always wondered what it would be like to be there, in the room, choosing your range with your own hands.
Maybe you have told yourself you will go when the timing is better, or when the business can afford it. Maybe you have watched other founders come back from buying trips with new suppliers, better margins, and a notebook full of ideas, and wondered what it would feel like to be one of them.
The road trip opens in LA. One evening of live sourcing, real connection and practical AI, all in person.
| Wednesday 21 October, 2026. | |
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The Live Buying Room. Drop your product brief on the night, and a real, priced quote from China lands back within seven days. |
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The AI Playbook, plus a fireside chat with a founder who’s built what you’re building. Practical, not theory. |
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Hours of founder-to-founder connection over drinks and canapés. West Coast founders, this one is yours. |
Lisa takes the stage at the League of Originals Summit, in front of hundreds of the biggest brand builders in the States.
Feel free to secure your ticket and learn more about the Summit here.
It is a proud moment for SHE-com, and a good sign of the company our community keeps.
Not coming to LA?
You can still catch the moment. Follow along on Instagram at @shecom.co for the road trip in real time.
The road trip heads east. An intimate evening of live sourcing, real connection and practical AI with the women building product brands in New York.
| Monday 26 October, 2026. | |
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The Live Buying Room. Drop your product brief on the night, and a real, priced quote from China lands back within seven days. |
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The AI Playbook, plus a fireside chat with a founder who’s walked your road.
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Drinks, canapés and the kind of connections you leave buzzing about. Bring yourself, and bring the founder you’d love to introduce.
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The same week, Lisa takes the stage at the League of Originals Summit, in front of hundreds of the biggest brand builders in the States.
This one is not ours to seat you at, so there is no sign-up here. If you already have your ticket, come and say hello.
It is a proud moment for SHE-com, and a good sign of the company our community keeps.
Not coming to LA?
You can still catch the moment. Follow along on Instagram at @shecom.co for the road trip in real time.
For the partners who back women in ecommerce.
If your business wants to reach women building product businesses across New York, LA and the wider US, there's a place for you on this road trip.
We work with a small number of curated partners who genuinely serve our community. Sponsorship, activations, and a real presence in the room where it happens.
Become a SHE-com Roadshow Partner.
Interested in sponsoring or partnering with our US roadshow?
Email Rachel →
rachel@shecom.co
Real brands and real operators, working with women building real ecommerce businesses.
You get the right moves for where your ecommerce brand is right now, not a firehose of everything at once.
Women building product based ecommerce and retail brands. If that’s you, you belong in the room.
Yes. If you are travelling that week, join us at both. Sign up for each city separately so we can save you a seat at each.
Seats are limited and the full details sit on each registration form. Sign up for your city to see everything.
No. That is the League of Originals Summit, where Lisa is speaking. You book that one through League of Originals, not here.
Yes. If you would like to partner with us on the road trip, email Rachel at rachel@shecom.co.
Two events. One stage. One week that puts SHE-com in the room with you, wherever you are building.
