Meet the team
Founders, marketers, coaches and community builders. Every one of us is here to help women build ecommerce brands that grow.
Leadership
CEO & Founder
Lisa has built three multi-million dollar ecommerce brands and is on her way to building her fourth. She's here to help you scale your brand the way she's helped hundreds of other women do the same, growing efficiently and profitably while keeping balance and avoiding burnout.
Chief of Growth & Co-Founder
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur and a B&T 30 Under 30 honouree. She generated over $1 million in her first year and has amassed more than 150 million views on TikTok. At SHE-com she shares her expertise in viral marketing, growth and digital strategy.
Marketing
Chief Marketing Officer
Samantha is an end to end executive marketer with over 25 years of experience across leading national brands in Australia and overseas. Her expertise spans retail marketing, ecommerce, strategy, finance, product marketing and communications, leading national marketing teams to outstanding results across a range of industries.
Social Media Manager
Sian is our go-to social media expert, blending strategy and creativity to deliver results. With deep experience across industries, she nails on-brand messaging while boosting engagement and protecting brand integrity every step of the way.
Marketing Manager
Ally is a multitasking marketing powerhouse who blends creativity with execution to bring campaigns to life. A brand owner herself, she brings insight, speed and precision to the SHE-com team, helping drive growth and deliver results across every channel.
Marketing Assistant
Citra is our visual designer, focused on creating clear, effective visuals for SHE-com's marketing campaigns. With a sharp design eye and a real passion for supporting women in business, she brings craft, consistency and creativity to every asset she touches.
Programs & community
Coaching & Customer Experience Manager
Sarah is a creative marketing strategist, content studio owner and ecommerce founder with a successful exit behind her. With deep expertise in consumer psychology and marketing strategy, she helps women cut through the noise with clear, science-backed content frameworks. Passionate about supporting working parents, she brings sharp insight and realistic action plans to help brands grow with purpose and clarity.
Community Manager
Margo is a founder with a background in science, compliance and ecommerce, and a genuine passion for encouraging women in business. As one of SHE-com's Community Managers, she loves practical ideas and real conversations, and is always ready to support, encourage or chat over a cup of coffee.
Community Manager
Jordana is a multi-award-winning entrepreneur and founder of The Breastfeeding Tea Co, supporting over 75,000 mothers. With 15+ years building product-based brands and multiple seven-figure businesses behind her, she brings deep ecommerce, marketing and brand development expertise, with a real focus on products that support women.
Community Assistant
Violet is our Program and Community Assistant, with 15 years in service and support roles across Australia and the US. A mum of two, she now manages the SHE-com community with heart, helping women feel connected, seen and set up for success.
Community Coordinator
Glaiza is a mum of three with 15 years of experience in virtual support. As SHE-com's Digital Operations Coordinator, she brings calm, strategy and a love for streamlined systems to keep everything running smoothly behind the scenes.
Operations & partnerships
Chief Operations Officer
Bec has a passion for streamlined internal workflows and delivering projects with a high level of execution. She has worked globally alongside CEOs and founders to coordinate operations and help scale companies internationally, and she's on a mission to help everyone be more organised and master their day.
Global Head of Partnerships
Rach brings 25 years of experience across retail, media and ecommerce, with a passion for consumer brands and community growth. Known for her curiosity and love of innovation, she's all about helping brands evolve with the trends and build strong, lasting connections.
Careers
If you've got the skills and the heart to help women build their brands, we'd love to hear from you.
See open roles