Meet Lisa, the CEO, visionary and powerhouse behind us all here at SHE-com.
With a track record of building THREE multi-million dollar e‑commerce success stories (and on her way to building her fourth), Lisa is here to help you scale up your brand, just as she’s helped hundreds of other women to do the same! Her expertise lies in growing businesses efficiently and profitably, all while maintaining balance and avoiding burnout.
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. Known for generating over $1 million in her first year and amassing over 150 million views on TikTok, Gabi has established herself as a powerhouse in digital growth and brand building.
As a Scale & Circle coach, she shares her expertise in viral marketing, growth hacking, and innovative digital strategies, helping brands amplify their visibility and drive meaningful engagement online.
Sammy is our Head of Growth with over a decade of global experience leading sales teams and building businesses. A former founder herself, she understands the challenges of scaling and brings structure, strategy, and empathy to help women grow with confidence and purpose.
Ester is a Dutch-born strategist with 15 years of experience in global sales and tourism. Now helping women-led brands grow with clarity and confidence, she brings sharp insight, calm energy, and a deep love for culture. Whether supporting start-ups or scaling brands, Ester is all about purposeful growth and helping women succeed on their own terms
Katharina is a high-energy founder who created a new category in the wine space, blending sharp product strategy with bold innovation. With 12+ years in direct sales leading teams of 90+ women, she’s equal parts creative and commercial, always spotting the opportunities others miss.
Nieva is a proud mum of two and SHE-com’s Member Growth Manager. With six years in DM setting and chat support, she brings heart, clarity, and calm to every conversation. She’s all about creating warm, genuine connections that help women feel seen, supported, and ready to grow.
Shannon is a high-ticket closer with a strong background in business and a real passion for helping people make aligned decisions. Calm, confident, and clear, she builds trust quickly and communicates with purpose. Driven, coachable, and committed to growth, Shannon brings strong results to every SHE-com conversation.
Tracy brings 20+ years of experience in client support and admin, plus the perspective of running her own small business. Driven by genuine connection and empowering conversations, she understands what women need to succeed, and loves helping SHE-com members step into bigger, bolder moves.
Megan is a sales and business development specialist with over 11 years of experience helping women make confident, life changing decisions. With a background spanning wellness and business growth, she brings calm energy and a relationship driven approach to every conversation. At SHE-com, Megan helps members find clarity in the moments that matter, turning hesitation into action and ambition into real results.
Amber is a Sales and Customer Experience Specialist with a real talent for connection and a passion for communication. Known for her warmth and care, she puts relationships at the heart of everything she does. At SHE-com, Amber brings members clarity, kindness and a steady presence that makes growth feel easier.
Annie brings a background in psychology and a deep passion for wellness and personal growth to the SHE-com crew. With a genuine love of connection, she’s all about understanding what makes founders tick and helping them find clarity in their next move. At SHE-com, Annie supports women to spot opportunities and build the businesses and lifestyles they truly love.
Weronika brings years of ecommerce experience and a sharp, curious mind to the SHE-com crew, having worked alongside ambitious brands. Warm and genuinely interested in people, she takes the time to understand what each woman really needs before pointing her in the right direction. At SHE-com, Weronika supports members with clarity, care and a true people first approach.
Samantha is an exceptional end to end executive marketing generalist with over 25 years of experience across leading national brands in Australia and overseas. Her expertise includes retail marketing, e-commerce, strategy, finance, product marketing and communications, consistently driving national marketing teams to achieve outstanding success across a variety of industries.
Ally is a multitasking marketing powerhouse who blends creativity with execution to bring campaigns to life. A brand owner herself, she brings insight, speed, and precision to the SHE-com team, helping drive growth and deliver results across every channel.
Citra is our Visual Designer, she focussed on creating clear, effective visuals for SHE-com’s marketing campaigns. With a sharp design eye and a real passion for supporting women in business, she brings craft, consistency and creativity to every asset she touches.
Sarah J is a Creative Marketing Strategist, content studio owner, and e-com founder with a successful exit behind her. With deep expertise in consumer psychology and marketing strategy, she helps women cut through the noise with clear, science-backed content frameworks. Passionate about supporting working parents, Sarah brings sharp insight and realistic action plans to help brands grow with purpose and clarity
Margo is a founder with a background in science, compliance and ecommerce, and a genuine passion for encouraging women in business. As one of SHE-com’s Community Managers, she loves practical ideas, real conversations, and is always ready to support, encourage, or chat over a cup of coffee.
Jordana is a multi-award-winning entrepreneur and founder of The Breastfeeding Tea Co, supporting over 75,000 mothers. With 15+ years building successful product-based brands and multiple seven-figure businesses behind her, she brings deep ecommerce, marketing and brand development expertise, with a real focus on products that support women.
Violet is our Program and Community Assistant with 15 years in service and support roles across Australia and the US. A mum of two, she now manages the SHE-com community with heart, helping women feel connected, seen, and set up for success.
Glaiza is a mum of three with 15 years of experience in virtual support. As SHE-com’s Digital Operations Coordinator, she brings calm, strategy, and a love for streamlined systems to keep everything running smoothly behind the scenes.
Kristine is a sales-driven partnerships professional with deep experience building high-value relationships across Europe’s IT landscape. At Strategy Insights, she engages senior executives through strategic conversations, roundtables and thought leadership. Skilled in lead generation and solution selling, she connects client needs with outcomes that fuel long-term growth.
Sarah J is a Creative Marketing Strategist, content studio owner, and e-com founder with a successful exit behind her. With deep expertise in consumer psychology and marketing strategy, she helps women cut through the noise with clear, science-backed content frameworks. Passionate about supporting working parents, Sarah brings sharp insight and realistic action plans to help brands grow with purpose and clarity
Margo is a founder with a background in science, compliance and ecommerce, and a genuine passion for encouraging women in business. As one of SHE-com’s Community Managers, she loves practical ideas, real conversations, and is always ready to support, encourage, or chat over a cup of coffee.
Jordana is a multi-award-winning entrepreneur and founder of The Breastfeeding Tea Co, supporting over 75,000 mothers. With 15+ years building successful product-based brands and multiple seven-figure businesses behind her, she brings deep ecommerce, marketing and brand development expertise, with a real focus on products that support women.
Violet is our Program and Community Assistant with 15 years in service and support roles across Australia and the US. A mum of two, she now manages the SHE-com community with heart, helping women feel connected, seen, and set up for success.
Glaiza is a mum of three with 15 years of experience in virtual support. As SHE-com’s Digital Operations Coordinator, she brings calm, strategy, and a love for streamlined systems to keep everything running smoothly behind the scenes.
Kristine is a sales-driven partnerships professional with deep experience building high-value relationships across Europe’s IT landscape. At Strategy Insights, she engages senior executives through strategic conversations, roundtables and thought leadership. Skilled in lead generation and solution selling, she connects client needs with outcomes that fuel long-term growth.
She has a passion for creating streamlined internal workflows and delivering projects with a high level of execution. Bec has had global experience working directly alongside CEO’s and founders to coordinate operations, and assist in scaling companies to expand internationally. She is on a mission to help anyone be more organised and master their day.
Rach brings 25 years of experience across retail, media, and e-commerce, with a passion for consumer brands and community growth. Known for her curiosity and love of innovation, she’s all about helping brands evolve with the trends and build strong, lasting connections.
