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Are You Ready To Supercharge Your Sales?

With our Academy Course

UNLOCK our proven 6-step 'everything you need to succeed’ framework.

It’s as simple as


Over 500+ Women Have DOUBLED their sales with our Top Selling SHE-com Academy

Trusted by:

Our E-commerce Partners:

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The only framework you need for


Who this is for






United + Empowered To Achieve Success

Our team of successful E-commerce experts get a real kick out of doing the hard work for you! 

We are keeping across the latest strategies that are WORKING RIGHT NOW to bring you The Only Framework You Need To Scale Your Sales.

Utilising our own success stories, ACTUAL BUSINESSES that have BLOWN UP beyond their wildest dreams, we have analysed and identified the six steps that will bring you ‘everything you need to succeed’


Ready to join us?

In the last 3 years, e-com sales have been MIND BLOWING and now in 2023 sales have been a little more ‘normal’. Sound familiar?

Let’s be honest - times are changing, but successful brands are still selling…
How? Well, we know how. And we have pulled apart EXACTLY what is working (so you can forget about what is not!) to build into our simple 6 step framework so your business can go BOOM once again!


12 Short Weeks


Are You Ready To Take Your Business To The Next Level?

Let’s take a closer look into Academy

Do You Want To:

Do You Need:

In this 12-week program, our expert E-commerce coaches will teach you the 6 Step ‘Everything You Need To Succeed’ Framework and they’ll be with you, every step of the way.

We have perfected a method that ACTUALLY WORKS

A method YOU WANT

A method your business NEEDS


Come & join us now!

Hungry For More Of The Nitty Gritty?
Read On For The Finer Details…

You’re in safe hands with SHE-com

Our coaches understand you

(because they’ve been EXACTLY where you are now!) and we are here to support you!

We’ve been there. We get it. The overwhelm. The exhaustion.

Yes we have felt it too!
We are here to help. And, by the way, we absolutely adore supporting women to grow successful brands that they can be proud of.
A team of highly successful, sought-after experts with years of experience, we have helped hundreds of women to build e-commerce brands that outperform others, time after time.


Let us show you how.

Meet the Academy Coaching Dream Team

Hey there gorgeous!

I'm the founder of SHE-com

Lisa Jones

Mum of three, founder of 3 x multi-million dollar brands, passionate e-commerce coach, speaker, author, podcast host and creator of SHE-com.

In the last 14 years, I’ve built seven companies. Three have been multi-million dollar e-commerce businesses (and I’m busy building the fourth!).

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it.

My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales.

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.



With 15+ years of experience working with some pretty impactful brands, Tamara knows everything there is to know about using social media to generate leads and convert them to sales. She’s an entrepreneur herself and coaches social media marketing across a number of programs (she’s in hot demand).



Mel is the founder and CEO of Wild Dough, an international award-winning entrepreneur, business mentor, bestselling co-author, marketing lover and mother, known for her passion for business, cheerful disposition and overly loud laugh. Melissa is passionate about supporting other women to succeed in business.



A loving mum, Peta divides her time between mum duties and her career supporting a number of successful ecommerce brands with their digital marketing. You can ask this ray of light anything ecomm and she’ll know exactly what your business needs. Peta is also our Programs Manager and nurtures all of our clients with extra support and coaching help.



Zara is the mastermind behind The Play Card Company. She’s a social media guru, organic marketing marvel and business start-up superstar. Zara combines her passion for business with her multi-tasking-mum skills to inspire other entrepreneurs turn their fledging business into a roaring success.



In 2020, Gabi co-founded CMY Cubes. Capitalising on a gap in the STEAM market, Gabi and her partner launched a product that quickly went viral on TikTok. Recognising that they had a winning product, they wasted no time in building a thriving community. Within the first three months, they generated $10,000 in monthly revenue, and cleared over $1M in their first year. They've since doubled that revenue, fostered a devoted community of 60,000 customers, found homes in over 100 retail outlets—including esteemed museums like MoMA NYC—and formed powerhouse partnerships that continue to drive our exponential growth.

Gabi is an expert in all aspect of digital marketing but especially loves to help our members grow with TikTok!



Julia Foyster is a remarkable individual, marrying a farmer, author, and founder of Tweed Real Food. With over two decades of marketing experience, she has transformed her business into a thriving seven-figure brand. Julia's entrepreneurial journey began with a successful first venture, which she transformed into Tweed Real Food over 1.5 years. As the sole owner, she consistently achieves six-figure profits and co-owns an eight-figure revenue business.



Sam is a dynamic and highly experienced Digital Marketing, UX and eCommerce industry leader. She has worked for some of the world's biggest consumer brands and retailers, however 4 years ago, she made the decision to leave corporate life to launch her own eCommerce brand, Fusspot Collagen Beauty Tea, whilst consulting to online businesses to help them grow and drive their eCommerce strategy and performance. She brings a wealth of hands-on and strategic knowledge and experience with an objective overview, analytical mindset and data-led insights.

You are in very, very good hands!

We’re hearing it’s tough out there

but that’s not what our success stories are saying!

They did it, and we know that you can too!
But don’t just take our word for it…

 Make an informed decision to join us – see what IS POSSIBLE


You can grow a wildly popular online brand without working weekends, trying to learn everthing under the sun, or hiring other people instead of paying yourself a salary.

It can be lonely out there.

Surround yourself with all the support and inspiration that our AMAZING community brings

Ready to join us?

Keen For More Details?
Scroll On!






Still Not Convinced This Is The Program For You?

Book a discovery call with one of our coaches and allow yourself to make an informed decision on whether this is the right fit for you.

Our support team has first-hand experience, having completed Academy and other SHE-com programs themselves, and would love to answer your questions. Let us show you how the Academy Course can most support your journey. Click the button below to book your no-obligation call with us today!

Transform Your Business Empower Yourself

Our SHE-com community is filled with epic talent.

Are you ready to join them?

What happens at the end of the
12 week course?

Because WE KNOW you are going to be hungry for more!

You can either finish up with our live calls and facebook group but keep your lifetime access to the training portal.


You can join our core Academy Graduates Membership group which opens up 3 x group coaching calls per week, a new Facebook group filled with other SHE-com Academy graduates and a bunch of our coaches, AND get access to our huge video library with hot seat videos and an extensive training video library.

Join this second graduate program for $297 a month to open up the wider Academy graduate community into your support network to help you continue growing and kicking goals with your brand!

(Access only available to Academy course participants)

What's included

Join our Academy graduate program, opening up an extensive training video library! Get access to many more growth strategies!

Our E-commerce Partners:

Frequently Asked Questions

  • A 12-week program that covers 6 modules of content designed specifically to help your e-commerce brand to grow your sales and build a solid foundation for success. We focus heavily on website optimisation and increasing your conversion, along with driving traffic to your website.


  • A weekly live group coaching call every Tuesday, where Lisa and the coaching team will break down e-commerce strategies and teach them to you for easy implementation into your business


  • A weekly live co-work session every Thursday, so you can untangle any problems you’re having on the spot with one of our expert coaches

  • Access to 10+ expert mentors in the program, including Lisa, along with experts in paid and organic marketing strategies, copywriting, email marketing, Shopify, wholesale sales growth and more! These mentors are live in our private FB group answering your questions to keep you unstuck as you work through the modules.


  • Our video library with short, sharp videos to teach you about ALL the areas in e-commerce that you will need to scale your sales.


  • Worksheets, templates, check lists and calculators that give you step-by-step guides on the actions you need to take, help you to track different aspects of your business and build a more solid, systemised and profitable business.


  • Connection with the community of Academy members to share wins, collaborate on business ideas, and get feedback on your work.

We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 4 hours of the live call. That way you can play it back at a time that suits you!!

In order to get the most from this amazing program, we recommend you dedicate 2 – 4 hours per week in addition to the time you usually spend working on your brand. If you can not commit this time our program may not be suited to you. Our program is designed to provide high level support, strategies and mentoring to those woman hungry for success. 

Yes absolutely you can!

We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focusing on teaching you organic client attraction, improving your website conversion and how to focus on lean, innovative and collaborative marketing strategies. However if you want to get started with paid ads, we will teach you exactly how to do this inside the program.

This program is designed for woman who are already actively selling online. If you have an idea for a product and are in start-up phase we would love to help you, but not in the Academy program. Instead, we have created the perfect start-up program for you! 

Wonderful news! We would love to help you continue to grow. If your average monthly revenue is under $30K a month, then this program will be perfect for you. If your average monthly revenue is already above $30K per month then we recommend you join our Scale Mastermind program.

Yes absolutely you can!

We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focusing on teaching you organic client attraction, improving your website conversion and how to focus on lean, innovative and collaborative marketing strategies. However if you want to get started with paid ads, we will teach you exactly how to do this inside the program.

We sure do!

We have a 7-day money back guarantee that you will come into the program and love what we are doing inside it (and that what we promised you is what we deliver!!).

The Academy program is designed to double your sales in 12 weeks (although we have many members who do more than this!).

This program will teach you the exact areas you need to focus on that will make the most impact on your business.

Yes we absolutely do!

You can choose to either pay upfront $2,497 or pay 20 x weekly payments of $150 (which equals $3,000). The program runs for 12 weeks but your repayments continue for another 8 weeks after the program ends. The choice is yours. We have added this payment option to help you get access to strategies to grow as you learn, and make money as you grow!!

At the end of your 12 week program, we hope you don’t leave us. More than half of our graduates stay in the program for a small monthly fee to continue to access our mentoring support, live calls and new content. You will be offered this at the end of your program round.

Can't quite decide if this is the right program for you and want to chat to our team?

...yes please!