Welcome to SHE-com Academy+, your roadmap to building the business (and revenue) of your dreams, without the overwhelm or burnout.
The proven SHE-com Academy+ Roadmap to Success connects you with powerhouse coaches who have already scaled their own businesses and are sharing the strategies that work RIGHT now. Join us today and make your dream business a reality!
- Tamara, Blackmarket Lingerie
- Tracy, Gypsea Loop
Ask the question most people forget: Have your coaches actually done what you’re trying to do?
Gabi hit over $1 million in year one with CMY Cubes. Lisa has built three ecommerce brands into multi-million dollar businesses. At SHE-com, you’re guided by women who’ve done the work and know what it takes. That’s the difference.
Zero to Hero is for one woman: she has always wanted her own business, but hasn't started yet. If that's you, you are in the right room.
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Already selling online but want to grow faster |
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Feeling overwhelmed with what to focus on and what’s working |
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Wanting a community of ambitious women to grow alongside |
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Hungry for $20k to $100k months and ready to follow a proven system |
(Already launched and selling? You belong in Academy+.)
Academy+ is led by women who’ve been exactly where you are and scaled their brands to $1M+ in annual revenue. They’ll share the strategies that worked, the mistakes to avoid, and the mindset shifts that made all the difference.
Conversion Optimisation
Increase conversion through better site experience and strategy
Business Foundations
Grow traffic through both organic and paid channels
Customer Retention
Increase buyer frequency and lifetime value
Marketing Strategy
Build smarter campaigns that drive consistent sales
Business Roadmap
Simplify what to do, when, and why, with expert coaching every step
Profit Optimisation
Boost profit margins with data-led decisions
Implementation Toolkit
Use proven frameworks, templates, and cheat sheets to execute fast
AI for Marketing
Put AI to work across your content, email and ads so you get more done in less time, even with a lean team.
You do not start alone. From day one you’re in the community chat with thousands of women building right beside you, at every stage. Ask anything. Someone in the room has already been where you are.
Digital Marketing & Viral Expert Growth
SHE founded CMY Cubes, made over $1 million in her first year and has over 35 million views on TikTok
Gabi is the co-founder of CMY Cubes, an award-winning entrepreneur, and a B&T 30 Under 30 honouree. Known for generating over $1 million in her first year and amassing over 150 million views on TikTok, Gabi has established herself as a powerhouse in digital growth and brand building.
As a Scale & Circle coach, she shares her expertise in viral marketing, growth hacking, and innovative digital strategies, helping brands amplify their visibility and drive meaningful engagement online.
Digital Marketing Strategist/CMO
SHE scaled brands from $15K to $300K months and built retention engines that drive lasting revenue
Beck is a digital marketing strategist with over 15 years of experience growing global brands and scaling high-performing ecommerce businesses. She’s worked with powerhouse names like adidas both in Australia and abroad, and helped smaller brands rapidly grow through smart advertising, lifecycle marketing and conversion optimisation. Beck has launched loyalty programs, built powerful email databases and knows how to turn overlooked touchpoints into major revenue drivers. She also brings firsthand experience as a founder, having started, scaled and sold her own ecommerce brands.
At SHE-com, she supports clients in building sustainable growth systems that keep customers coming back.
CFO
SHE helped scale NAK Hair from $27M to $45M, led its expansion into the US, and steered the business through a successful private equity sale
Sonia is an CFO/CEO with experience across a wide variety of industries and ownership models - from small family businesses to large global banks. Due to Sonia's mix of CFO and CEO, her strength is educating clients on how to take financial data and turn it into practical insights into a business, and identify areas for improvement.
Logistics and Organic Marketing Expert
SHE made a splash on Shark Tank and built a 700K-strong community by turning a simple idea into global sales success
Sarah is the co-founder of Contour Cube, the viral skincare brand that captivated millions and landed a four-Shark investment on national television. With a social community of over 700,000 and customers worldwide, she knows exactly how to turn attention into loyal fans and buzz into business. Sarah’s superpower lies in simplifying global logistics while building an authentic brand presence that resonates.
At SHE-com, she guides female founders through scaling internationally, managing supply chains with ease, and growing engaged communities that actually convert. Her mix of real-world insight and supportive coaching makes her a powerhouse for any brand ready to go global without losing connection.
SEO & CRO Expert
SHE grew some of the world's best-known brands using innovative SEO and CRO strategies
Hannah is a digital strategist with a serious track record. She’s led SEO for global giants like Burberry, Jamie Oliver, Lindt, and Vivienne Westwood, delivering major growth in organic traffic and revenue. With a gift for turning complex strategy into clear action, Hannah helps brand owners demystify SEO and use it as a powerful, free traffic driver.
Inside SHE-com, she supports founders in refining their website experience and boosting conversion rates, so more clicks turn into sales. Her brain is a goldmine for brands ready to scale smarter, not harder.
Product Brand Expert
SHE scaled her swimwear brand to $50M+ in annual sales by mastering wholesale, community and connection
As the co-founder of Kulani Kinis, one of Australia’s most popular swimwear brands, Dani has a wealth of experience in growing a brand from the ground up. With her eye for design and a deep understanding of product branding, she’s successfully built a loyal following of customers around the world. Dani brings her passion for entrepreneurship and branding expertise to our programs, helping our clients develop strong, standout products that resonate with their audiences. Whether it's product design, branding, or building a community, Dani’s insights are invaluable for those looking to create a brand that not only sells but thrives.
Google Ads Expert
SHE built her brand into a 7-figure success and now drives unstoppable growth for others with Google Ads
SHE built her brand into a 7-figure success and now drives unstoppable growth for others with Google Ads.
Kerry is the founder of Tutu Irresistible, a thriving 7-figure ecommerce brand she’s grown and scaled over the past decade. With over 10 years of hands-on experience running her own business, Kerry knows what it takes to create consistent, profitable traffic; and Google Ads is her weapon of choice.
As one of SHE-com’s in-house paid search experts, she’s now helping other founders boost their visibility, improve their ROI and get clear on what’s really working. Kerry brings both strategic depth and real-world experience to her coaching, supporting brand owners to scale their ad performance with confidence and clarity
Organic & Guerilla Marketing Expert
SHE cracked $2M in sales with zero ad spend, and shows founders how to turn organic traffic into serious revenue
Viv is the powerhouse behind Girls Get Off, a bold and wildly successful brand generating over $2 million a year in women’s pleasure products. With paid ads off the table, she mastered the art of guerrilla marketing, building hype and driving sales through unapologetic brand voice, viral moments, and savvy organic strategy.
At SHE-com, Viv shows brand owners how to sell without spending, using authenticity as the secret weapon. Her no-fluff, creative-first approach is perfect for founders who want to cut through the noise and grow fast with community-driven traction and content that converts.
Meta Ads Specialist
SHE knows the digital game inside out, and now helps brands turn smart content and paid ads into serious sales
Tamara is a seasoned digital marketer with years of experience running her own agency and training under some of the world’s top Facebook experts. She brings a powerful mix of paid ads know-how and content strategy to every coaching session, helping founders create campaigns that actually convert.
At SHE-com, Tamara supports clients in building strategic ad funnels, crafting content that clicks, and maximising return on every dollar spent. If you want clarity on what to post, where to promote, and how to scale, Tamara’s your shortcut to getting it done right.
Email Marketing
SHE mastered the art of email sales, helping brands turn simple campaigns into serious revenue
Annalise is the founder of a Klaviyo email agency that manages high-performing email strategies for multiple brands. With a sharp eye for data and a love for the nitty-gritty inside Klaviyo, she helps female founders unlock serious revenue through smart, well-timed campaigns.
Inside SHE-com, Annalise is our go-to for all things email marketing. Her tips help clients boost sales fast, build stronger customer relationships, and get more out of every email send. If you want your inbox strategy to stop being an afterthought and start driving results, Annalise is your girl.
CRO/UX UX Scaling Expert
SHE led a 12-month B2B transformation that delivered record sales and launched in five new markets
Emma is a strategist and board advisor known for transforming startups through UX, digital innovation, and smart growth execution. She’s led global teams, built UX-led decision-making into businesses, and helped brands become more efficient, investable, and ready for acquisition.
At SHE-com, Emma works closely with clients to refine their customer journey, elevate their brand experience, and make data-backed decisions that drive serious growth. Her past wins include leading a 12-month B2B transformation that drove record sales and launched in five new markets.
Supply Chain And Operations Expert
SHE turns chaotic supply chains into well-oiled machines and helps brands scale globally with confidence
Lara is a supply chain and operations leader with over 11 years of experience across road, rail and marine transport, and three years at the heart of high-growth ecommerce. She currently runs operations for Growth Bomb across Australia, the UK and the US, ensuring product, logistics and delivery work in sync at scale. Starting her career in accounting, Lara quickly moved beyond the spreadsheets to take on the operational engine room of business.
At SHE-com, she helps founders simplify the messy middle, build smart systems and strengthen supply chains from factory to customer. For anyone ready to scale without breaking their back-end, Lara brings calm clarity and practical know-how.
Email Marketing Specialist
SHE grew Klaviyo attributed revenue from 10 percent to 40 percent in just three months, driving six figure months and a $250K Black Friday campaign without relying on paid ads
Kat is a Klaviyo expert and retention strategist who has transformed the email marketing performance of brands across the globe. She specialises in building high performing automation and customer lifecycle strategies that turn email into a brand’s most powerful revenue driver. At SHE com, Kat helps founders implement strategic flows, optimise campaigns, and unlock the full potential of their CRM systems. Her coaching first approach is all about clarity, control and conversion, giving business owners the tools and frameworks they need to scale with confidence and predictability.
0-1 Start-up Advisor, & Marketing Specialist
SHE built and exited ecom brands by blending marketing psychology with content that converts
Sarah is 0-1 startup advisor - and a three-time founder building at the intersection of parenthood, wellbeing, and work.
Following 15 years alongside female founders in start up marketing & business advisory, she launched The Botanist Wholefoods, a postpartum meal and gift delivery business that has delivered thousands of meals to brand new mums, and a Content Studio that delivers strategic content, rooted in consumer psychology specifically for eCom brands.
Now, Sarah focuses on the hardest part: helping first-time founders, go from idea to their first paying customers.
Work with Sarah to validate your product, get clear on your positioning, craft a GTM strategy or design a marketing campaign that draws customers into the buying cycle - all in a way that honours your expertise, values, capacity and your life.
Organic Digital Marketing
SHE led record‑breaking sales, audience growth and cost savings for brands like Samsung, Capcom and Red Bull through innovative digital marketing and content strategies
Angelique is a passionate digital marketing leader with over 22 years of experience helping businesses grow and deepen customer engagement. As Managing Director at Ampletides, a digital marketing consultancy and training company, she works with agencies and global clients to craft high‑performing campaigns that cut through the noise and deliver real business outcomes. Her expertise spans content, social media, influencer and paid media strategy, and she is also a sought‑after speaker and educator, sharing her insights at YouTube’s Annual Gaming Summit, Facebook’s Marketing Conference and General Assembly’s digital marketing courses.
At SHE‑com, Angelique supports founders with strategic clarity, creative execution and next‑level marketing frameworks that help brands scale with confidence and purpose.
Amazon Coach
SHE turns chaotic supply chains into well-oiled machines and helps brands scale globally with confidence
Georgie has spent 7+ years building, scaling and exiting ecommerce brands across Amazon US and TikTok Shop US, generating over $25M USD in sales. Having led two successful business exits and worked with thousands of marketplace sellers, she specialises in helping founders launch, grow and scale profitable brands. With experience spanning health, wellness, beauty, home, pets, outdoor, baby and supplement categories, Georgie now coaches business owners on building sustainable marketplace businesses designed for long-term growth and successful exits.
Paid Media Specialist
SHE scaled an ecommerce brand from $5K to $135K months by combining relentless creative testing with data-led performance strategy
Tash is a Paid Media Specialist and Content Creator with deep experience across Meta, TikTok and Pinterest advertising. With an agency background managing more than 25 clients and budgets ranging from $5K to $150K per month, she knows how to bridge the gap between technical media buying and high-converting creative. Her standout strength is turning data into direction, building testing frameworks that uncover what truly resonates with audiences and then scaling it with confidence. Having collaborated with over 50 brands including Converse, Tinder and Flybuys as a UGC specialist, Tash helps founders move away from guesswork and towards clear, performance-driven content strategies that actually convert.
AI, Strategy & Creative Branding Expert
SHE turned a lockdown idea into a fully funded Kickstarter brand stocked across Australia, the UK and beyond, after 15 years leading creative for Priceline and Koko Black
Maria is the founder of Nobody's Princess, a snow outerwear brand built to challenge the lack of inclusivity in the industry. With no fashion or business background, she took an idea born in lockdown to a fully funded Kickstarter within 18 months and has since grown the label into a globally recognised brand with stockists across Australia, the UK and beyond. Before launching her own business, Maria spent over 15 years leading creative and branding teams for major companies including Priceline and Koko Black, developing campaigns across print, digital and large format platforms. More recently, she's become deeply immersed in how AI tools and automation are reshaping the way small brands operate, using them daily in her own business to compress timelines, sharpen creative output and do more with a lean team.
At SHE-com, Maria helps founders bring bold ideas to life through strong branding, clear positioning and practical AI workflows that actually move the needle.
CRO (Conversion & Optimisation) Expert
SHE built brand and email strategy for Good American, Fabletics, Native, VeGamour and Food52, then launched her own DTC brand and runs it at a 66.9% open rate, sitting in the top 6% of DTC programs globally
Arielle is a brand-led growth strategist with twelve years inside DTC and ecommerce, spanning beauty, wellness, apparel and women's lifestyle. Across consulting and in-house engagements she has rebuilt email and lifecycle systems, led brand positioning work and audited site conversion for early-stage and growth-stage brands, sitting with founders at every stage from pre-revenue to nine figures. In January 2025 she launched her own brand, Flower Girl, a non-toxic period and postpartum underwear line manufactured in small batches in Los Angeles using a proprietary three-layer gusset system she spent two years developing in R&D. She runs it solo, every function, which puts her in the same seat as most SHE-com members making daily calls on positioning, conversion, email, content and manufacturing.
At SHE-com, Arielle helps founders find the voice, point of view and customer relationship that make paid acquisition cheaper and retention possible, closing the taste and clarity gap that holds most early DTC brands back.
Think of our Program Matchmaker Quiz as speed dating for your business. In two minutes we will introduce you to the SHE com program that is most likely to love your brand back with real results.
- Sharon, FriisSmith
- Maxine, Hemp Collective
At SHE-com, we're proud of the incredible results our programs have delivered thousands of women just like you. That's why we offer a 7-day satisfaction commitment.
If our programs don't provide the value or clarity you expect, simply let us know within 7 days. We're so confident in the transformational impact of our programs that we stand by this commitment with integrity.
This isn't about you having a change of mind. It's about our promise to deliver world-class ecommerce coaching that helps you grow and thrive.
For full details, please refer to our Terms and Conditions
Book a FREE Quick Wins session (valued at $400) with one of our growth strategists. We’ll pinpoint the low-hanging fruit in your traffic, conversion, or campaign strategy, real wins you can implement straight away. (Limit one per brand.)
In Academy+, you’ll connect with fellow early-stage founders who are building from the ground up. Get the encouragement, ideas, and motivation you need to take action, with women who truly get the startup juggle.
- Sarah, Fan Friends
- Tara, Eir Women
Tracy built a purpose-driven brand while gaining confidence, strategy, and serious traction in her business.
"Since joining the community, I have a clear vision for my business and the direction I want to take it. Since SHE-com, I’ve implemented systems, built confidence, and I’m actually hitting milestones that felt out of reach before. Since joining, I no longer feel like I’m guessing—I’ve got strategy, support, and momentum."
Discover Natalie Mae Scrapbooking, created by SHE-com Academy Member Natalie, now thriving with over 700 customer orders.
"I have loved every minute of being part of the SHE-com Academy. It has given me the base to continue my business. I have gone from a little business working at home to moving to an office and going into retail. I cannot stress how important it is to invest in yourself with SHE-com."
Discover Light Seed Crystal Candles, created by SHE-com Academy Member Kaylene. She joined us just four months ago and her results have already been incredible.
"What I love most about SHE-com is the support from the coaches that are experts in the areas that really matter the most.
I am really grateful for SHE-com and excited to see my business grow and flourish."
Discover Bordeaux Collective, created by SHE-com Academy Member Bec. She joined us a year ago and has achieved some outstanding results.
"The 'done with you' coaching style of these programs have helped our business to grow exponentially over the past twelve months. Now that we have a solid foundation to work with, the amazing coaches provide guidance and mentoring in all aspects of our business and keep me challenged and motivated to keep growing."
Lisa turned plush toys into emotional support essentials and a serious business success with SHE-com.
Since joining SHE-com, my organic traffic has doubled in just two months. Since joining, my sales and conversion rates are rising—and I’m finally confident in my direction. Since joining, I’ve implemented small changes that added up to big results.
Discover Vivus Green, created by SHE-com Academy Member Sally. She joined us just four months ago and her results speak for themselves.
"Joining the SHE-com program has been the best thing that I have done. It has provided me with guidance and structure on how to get my e-comm business up and going and working really well. I cannot highly reccommend the SHE-com Course more!"
Discover ohGiGi, Created by SHE-com Academy Member Karen. Since starting the program, she has sold more toothpowders than she ever dreamed possible!
"I’ve loved being part of the SHE-com program, surrounded by an amazing, supportive group of women. The team are generous with their knowledge and genuinely care about your progress. The structured live group calls are particularly valuable, as you can easily jump on the specific sessions to get the help you need. Having been part of other eCom programs, I love how SHE-com covers every essential aspect of running an online e-commerce business."
Yes we have felt it too!
We are here to help. And, by the way, we absolutely adore supporting women to grow successful brands that they can be proud of.
A team of highly successful, sought-after experts with years of experience, we have helped over a thousand women to build ecommerce brands that outperform others, time after time.
United + Empowered to Achieve Success
Our team of successful ecommerce experts get a real kick out of doing the hard work for you! We are keeping across the latest strategies that are WORKING RIGHT NOW to bring you the only framework you need to scale your sales.
Utilising our own success stories, ACTUAL BUSINESSES that have BLOWN UP beyond their wildest dreams, we have analysed and identified the six steps that will bring you ‘everything you need to succeed.’
This is the one and only time we open this kind of access and our OG Intensive will not be available for any future intake.
Join Academy+ and lay the foundations with expert guidance, proven tools, and a supportive community behind you.
You get the right moves for where your brand is right now, not a firehose of everything at once.
- Sarah, Fan Friends
- Tara, Eir Women
- Sharon, FriisSmith
Minimum of 12 months of expert coaching from the most successful women in Australian ecommerce, a 12 step-by-step proven guide to help crack into $20k – 100k months, and ongoing support of up to 11 live calls per week. Designed specifically to help your ecommerce brand to strategically set your business for growth and to build a solid foundation to weather any economic climate storms. We focus on all aspects of your business from website optimisation and increasing your conversion through to driving traffic to your website and expanding your market reach through wholesale, tradeshows and marketplaces.
This program is an ongoing monthly program, which means you can stay in it forever! We work on minimum of 12 months inside the program to take you through, step by step, the full foundations of literally everything you need to know in order to build a scalable, saleable, profitable e-commerce brand!! Your monthly (or annual) payments just auto renew unless cancelled. Every week we update content and training videos inside our program to keep it current.
Absolutely. The minimum commitment is 12 months because there’s a lot to learn, and we want to give you the time and support to implement without overwhelm. After those 12 months, as long as you remain an active paying member, you’ll continue to access all the training, live calls, updates, and resources. Our team constantly creates new trainings to keep you up to date with what’s working right now in the market, so you’ll always be learning strategies tested inside real brands., we literally create new trainings every week! The market moves quickly, and we want to keep you current and using strategies that we have actually used inside our own brands.
We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 4 hours of the live call. That way you can play it back at a time that suits you!!
In order to get the most from this amazing program designed to create solid foundations and set you up to skyrocket your sales and business growth,, we recommend you dedicate 2 – 4 hours per week in addition to the time you usually spend working on your brand.
Our program is designed to provide high level support, strategies and mentoring to women hungry for success and to achieve consistent 20 – 30k sales months. If you can not commit to this time to learn and implement, our program may not be suited to you.
Yes absolutely you can!
We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focusing on teaching you organic client attraction, improving your website conversion and how to focus on lean, innovative and collaborative marketing strategies. However if you want to get started with paid ads, we will teach you exactly how to do this inside the program.
This program is designed for women who are already actively selling online. If you have an idea for a product and are in start-up phase we would love to help you, but not in the Academy program. Instead, we have created the perfect start-up program for you!
Wonderful news! We would love to help you continue to grow. If your average monthly revenue is under $30K a month, then this program will be perfect for you. If your average monthly revenue is already above $30K per month then we recommend you join our Scale Mastermind program.
The Academy program is designed to help you build solid e-comm foundations for success to achieve consistent 20 – 30k sales months and to weather any economic downturns.
This program follows our proven 6 step Growth Roadmap which teaches you the exact areas you need to focus on (and what’s working right now) that will make the most impact on your business.
Absolutely! There’s no issue at all with being part of multiple programs. Many of our members find value in combining different experiences to support their growth.
Apply here to register your interest in this program, for our team to review your application.
Apply here to register your interest in this program, for our team to review your application.
