Can you take a simple idea and turn it into a thriving business?
Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months.
Lou’s flagship product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights.
In today’s episode, Lou unveils her secrets to scaling on Amazon, with insights on leveraging the Amazon algorithm and promotional links to boost your business. She’ll also share the story of hitting 900 sales in a single day during Amazon Prime Day, and how influencers in the U.S. are driving traffic to her Amazon store.
We chat:
✨ The power of Amazon’s algorithm and promotional tools
✨ How Lou achieved 900 sales in one day on Amazon Prime Day
✨ Using influencers and content creators to enhance sales and visibility
✨ The crucial role of mental health in entrepreneurship
Join us for an enlightening conversation on SHE-Talks E-Commerce, where we explore the journey, challenges, and triumphs of turning an innovative product into a booming business.
You can find Strapsicle at @strapsicle and www.strapsicle.com
WANT MORE:
- Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy
- SHE-com LIVE – find out more about the biggest e-commerce event for female brand owners in Australia
- SHE-com Product Awards – The SHE-com Product Awards are back in 2024 to celebrate the outstanding achievements of women bringing products to life and selling them online. The SHE-com Product Awards are a fantastic way to grow your business and get the recognition you deserve. Enter today!
- Have an idea for an episode or want to connect? Reach out at @shecom.co
This episode is brought to you by Online Retailer and ShipStation
Shipstation – Shipping Software for eCommerce Sellers:
- Connect global marketplaces & couriers. Empower your team with automation rules to handle more packages & scale efficiently. Use code: SHECOMSUCCESS for an extra free month!
- Sync orders with seamless integrations – connect your existing ecommerce stores, tools, & couriers.
- Meet tight deadlines, reduce errors, and reinvest savings to grow your business.
- Simplify your online store order fulfillment and delivery.
- Easy setup & local support ensures seamless operation with no downtime, so your business continues to run smoothly.
- Connect with the best shipping services globally, including AusPost, DHL, TGE, Fedex, Sendle, RoyalMail, USPS & many more! www.shipstation.com/au
Online Retailer – Australia’s Largest Ecommerce Conference and Expo:
Offering the largest range of retail industry tailored education, networking events and solution providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.
With your free expo registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, including ZOHO, Klaviyo, ZOHO, J.P. Morgan, Shopify, Twilio, BigCommerce, Australia Post, and more as well as attend 6 stages, including SHE-com stage, AliExpress Retail Foundations Stage, Amazon’s Selling On Marketplaces Workshop, and more.
With a Premium Ticketed Conference also available, featuring speakers from Revolve, The ICONIC, Adore Beauty, we have a special 20% discount for our members. Use the code SHECOM while you’re registering for the 2 Day Conference Pass (Retailers Only).
Register now to take advantage of this special offer via Ticket & Registration (onlineretailer.com)
