In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear.
Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage.
Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce startup that brings stylish swimwear for real women.
From navigating the challenges of finding the right manufacturer to walking the international runway at Miami Swim Week, Ashya’s story is filled with valuable insights. She discusses her approach to building a brand that resonates with her audience, staying lean while scaling, and the importance of trusting your gut in business.
We chat:
✨ The birth of Full Bums: How a casual joke turned into a successful swimwear brand that meets the needs of women who want more bum coverage
✨ Early challenges: How Ashya navigated the tricky process of finding the right manufacturer and starting a brand from scratch.
✨ Miami Swim Week: Ashya’s experience showcasing her brand internationally and how she leveraged PR to build buzz in Australia.
✨ Seasonal sales struggles: How she tackled cash flow challenges and plans to generate income year-round with strategic growth into the Northern Hemisphere.
✨ The Try Before You Buy approach: How this strategy boosted conversion rates and built trust with customers by allowing them to try swimwear before committing to a purchase.
✨ Building a community: Collaborating with Australian artists to create unique swimwear prints, engaging with brand ambassadors, and fostering a loyal customer base.
Join us for an inspiring episode as Ashya shares her entrepreneurial wisdom, offering practical takeaways for those looking to build a meaningful and profitable brand in the e-commerce space.
Resources and Links:
Visit Full Bums Swimwear to explore their range of products.
Follow @fullbumsswimwear on instagram for their latest news and releases.
