In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry.
From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values.
Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!
We chat:
✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start.
✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare.
✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare.
✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market.
✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence.
✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer.
✨ What Success Looks Like: Katherine’s definition of success isn’t just about the numbers; it’s about loving what she does and making a positive impact on people’s lives.
This episode is brought to you by ShipStation.
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
- Visit People Haircare to explore their range of hair products.
- Follow People Haircare on Instagram for the latest updates and inspiration
Additional Resources
-
If you’re ready to scale your e-commerce business but aren’t sure where to start, book a chat with our team today.
-
SHE-com LIVE – find out more about the biggest e-commerce event for female brand owners in Australia
- Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy
- Have an idea for an episode or want to connect? Reach out at @shecom.co
