How SHE Transformed a Family Business and DOUBLED its Revenue This Last Year with Lauren from Motto Fashions

Can a family-owned bricks and mortar business adapt and thrive in the digital age?

Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate test: pivoting from a primarily brick-and-mortar model to a booming e-commerce operation.

In this episode, Lauren shares her incredible journey of transforming Motto Fashions, overcoming the challenges of the pandemic, and setting sights on a $40 million annual goal. She reveals how 80% of their revenue now comes from their online store, and the unique strategies that propelled their success.




We chat:

✨ How Lauren DOUBLED Motto’s sales in just one year 

✨ The impact of going live on social media five days a week 

✨ Embracing the “F*** It Era” marketing strategy 

✨ The importance of being the face of your brand to build loyalty and trust

Get ready for an absolutely epic conversation on SHE-talks E-commerce, as we unpack the innovative tactics that took Motto Fashions from a local favorite to an e-commerce success story.

You can find Motto Fashions at @mottofashions or



  • SHE-com LIVE – find out more about the biggest e-commerce event for female brand owners in Australia
  • SHE-com Product Awards – The SHE-com Product Awards are back in 2024 to celebrate the outstanding achievements of women bringing products to life and selling them online. The SHE-com Product Awards are a fantastic way to grow your business and get the recognition you deserve. Enter today!

  • Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy

  • Have an idea for an episode or want to connect? Reach out at


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