In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more.
What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.
During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable solutions that solve everyday problems. Clare dives into the challenges of growing Bon Maxie while balancing life as a new mother, dealing with her son’s health complications, and managing a fully remote team.
We also explore Clare’s product development process, where customer feedback plays a crucial role. Clare explains how asking her audience directly about their needs helps shape new products and why she continues to lean into what works, even if it’s unexpected—like the rise of Bon Maxie’s signature neon pink bags. Finally, Clare gives us a behind-the-scenes look at her website strategy, the importance of showing products in action, and how being the face of her brand has deepened the connection with her customers.
We dive into:
✨ Product Development with Purpose: How Clare involves customers in the product creation process and why listening to their feedback is essential to Bon Maxie’s success.
✨ Remote Team Management: The pros and cons of leading a fully remote team and the flexibility it offers for both Clare and her staff.
✨ The Power of Being the Face of Your Brand: Clare discusses how showing up authentically on social media has helped build customer loyalty and trust.
✨ Stock Challenges: Navigating the balance between producing enough to meet demand and avoiding overstock, and the lessons Clare has learned along the way.
Join us for this insightful conversation filled with actionable tips on product development, e-commerce strategy, and balancing motherhood with entrepreneurship.
This episode is brought to you by ShipStation
