By Lisa Jones, Founder of SHE-com
Here’s a truth not enough people talk about.
Women are leading some of the fastest growing e-commerce brands in the country, but they’re doing it without the infrastructure most businesses at their scale would have access to.
In Australia alone, women now own one in three businesses, and that number is rising. But while female founders are launching and growing at record speed, the support systems around them often don’t evolve fast enough to match that pace.
When a business hits 1 million or 5 million or even 10 million in revenue, the problems shift.
You’re not wondering how to build a brand anymore. You’re wondering how to protect margin, lead a team, manage cash flow across multiple channels, and make faster decisions that won’t cost you later.
And the truth is, you don’t need a full-time CMO, CFO, or CEO on the payroll. You just need access to the right minds, at the right time, in the right way.
That’s why we built SHE-com Circle. Not as a traditional mastermind. Not as a consulting arm. But as a fractional boardroom experience, strategic, flexible and deeply embedded in your brand.
Because No One Else Was Doing It, Especially Not for Women
When I looked around, what I saw was this. Plenty of support for early-stage businesses. Plenty of business coaches and motivational programs. Even a few high-level masterminds.
But nothing that truly replicated the channel-specific, execution-level thinking that seven and eight figure brands actually need.
There was no room built by women who’d scaled. For women who were scaling.
So we built it.
What Makes Circle Different
Inside SHE-com Circle, you’re surrounded by experts who’ve held the roles you’re growing into. We’re talking:
- A former CEO who led global growth for brands like Camilla and Munro Footwear Group
- A retail marketing exec with 20 plus years experience across female-first consumer brands
- A seasoned CFO who’s raised capital, managed investor decks and optimised financial systems
- A performance CMO who’s managed over 10 million in paid ad spend for lifestyle brands
- An eight figure founder who led her brand to a private equity exit
- A strategic operator who scaled TripADeal and Seed & Sprout
They’re not here to give you surface-level feedback. They’re here to look inside your business every month and help you make smart, strategic decisions. You choose who you speak to, based on what you need. And that flexibility is part of the magic.
Some months you might need finance support. Other months it’s team structure, or international expansion, or marketing analytics. Circle flexes with you.
The Stats Are Clear. The System Isn’t.
Only 1.9 percent of global venture capital goes to female founders. Yet studies show that female-led businesses consistently outperform when given the same access to capital and mentorship.
So what’s missing?
Infrastructure. Board-level thinking. Strategic resourcing. And time.
That’s what Circle delivers. Without asking you to build a C-suite team from scratch.
We’re Not Here to Tell You What to Do. We’re Here to Build It With You.
SHE-com has always stood for women doing business differently. More human. More values-led. More collaborative.
Circle is the natural evolution of that.
It’s where high-revenue founders finally get the kind of support their business has grown into. Not just advice, but the strategic thinking that can shift everything.
If you’ve been feeling like you’re carrying too much, guessing too often, or stuck on the edge of your next big move, you don’t need more hustle. You need the right room.
And we built it for you.
Applications are now open for the next Circle cohort. Limited seats. Deep support. High strategy.
