Why SHE Turned Her Back on Going Global…and Still Built an 8-Figure Empire with Lauren Roe from I Love Linen

Today we are excited to share this episode with a remarkable SHE-compreneur, Lauren Roe, founder of I Love Linen.

Lauren, like many of us, juggles the demands of building a business while managing family life. This episode will give you invaluable insights to help you navigate this balance.

I Love Linen, a thriving eight-figure business with a team of 12, has been Lauren’s labour of love for over a decade. Lauren opens up with humility and vulnerability about the challenges she has faced and the lessons she has learned along the way.

 

 

 

We chat:

✨ The creative struggle: How solving a problem and creating a brand doesn’t always prepare you for running a business

✨ Backend systems: The impact of neglecting them and how Lauren has addressed them

✨ The global debate: Why going global isn’t always the right move for every brand and how I Love Linen made that decision

✨ Social media success: Building an in-house content creation team, defining content pillars, and creating hook-worthy content to keep their brand top of mind


Lauren’s journey and insights will resonate with many of our listeners who are navigating similar paths. Join us as we dive into the inspiring story of I Love Linen and learn practical strategies for balancing creativity, business growth, and effective social media management. Let’s jump in and chat with Lauren!

 

This episode is brought to you by Locad – a trusted SHE-com partner for your e-commerce success in fulfilment.

If you’re a business owner juggling multiple tasks and striving for growth, you understand the importance of efficient fulfilment services. And that’s where Locad helps you drive growth with ease. With Locad’s seamless fulfilment process, they are sure to lighten your workload and supercharge your productivity. Covering everything from pick, pack and ship, Locad’s got you covered every step of the way. Head to golocad.com to find out more about how they can help you scale your business further.


WANT MORE: 

  • SHE-com LIVE – find out more about the biggest e-commerce event for female brand owners in Australia  

  • SHE-com Product Awards – The SHE-com Product Awards are back in 2024 to celebrate the outstanding achievements of women bringing products to life and selling them online. The SHE-com Product Awards are a fantastic way to grow your business and get the recognition you deserve. Enter today!

  • Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy

  • Have an idea for an episode or want to connect? Reach out at @shecom.co

 

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Lisa Jones

I'm the founder of SHE-com

Mum of three, founder of 3 x multi-million dollar brands, passionate e-commerce coach, speaker, author, podcast host and creator of SHE-com.

In 14 years, I built seven companies, including Ecoriginals, a $2M award-winning brand. Now, I’m dedicated to helping women build successful businesses and achieve their biggest dreams—on their own terms.

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