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Going into Business with Family & How to know if the Trend you’ve Found is Going to TAKE OFF! with Hayley Pannekoecke from Kip & Co

Have you thought about going into business with your family? How about adding in one of your best friends?

Today’s guest is Hayley Pannekoecke who is the co-founder of Kip & Co along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and stylish aesthetic to apparel and homewares for every corner of the home, and every member of the family.

Now with a global following and very exciting new product ranges on their way, Kip & Co continues to be inspired by the girls’ simple passion for joy, laughter and the colour of life.

We talk about balancing business and family, the pros and cons of having three opinions and what started Kip & Co in the first place.

We chat:

✨ How to add a COMPLETELY NEW product range into your offering  

✨ The most IMPORTANT HIRE to get right 

✨ What products DIDN’T WORK and WHY

… and SO much more


You can find Kip & Co over at @kipandco and

This week’s PRODUCT YOU SHOULD KNOW ABOUT is The Ark Clothing.
Head to The Ark or follow them on Instagram @thearkclothingco.

Have you got a product we should know about? Tell us here.


  • Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY
  • Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.

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