Becoming #1 in E-Commerce & How to become part of people’s habits with Ellie Degraeve from Go For Zero

Did you start your E-com brand because you were searching for a product that didn’t exist?

Today’s guest has been named #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products. 

As I know from building Ecoriginals the world of eco is hard! People will often say they want Eco, but they’re not always prepared to pay for it and you truly need to communicate the value and inspire them to make a change. 

Ellie Degraeve has led Go for Zero from strength to strength by focusing on providing their loyal community with education, transparency and choice. We chat about how she teaches people about the benefits of their products so they keep wanting MORE and how Go For Zero gets a 50% repeat customer rate whilst still attracting new customers each month.

We chat:

How to use education to engage your following and drive repeat sales 

Navigating the Mummy Juggle and how Ellie stays present and connects with her family 

✨Leveraging awards to increase trust and recognition

… and SO much more


This week’s PRODUCT YOU SHOULD KNOW ABOUT is Petal and Wood. Check out their website at or follow them on Instagram @petalandwood_byronbay.

Have you got a product we should know about? Tell us here.


  • Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY
  • Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.

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