What to do when demand for your product DROPS with Ann Thai from Amaia Lashes

“I think if I didn’t create that brow product then we probably wouldn’t be here right now.”

In today’s episode, we’re chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child.

Although operating for LESS than 18 months Ann has turned over $1.85 million dollars in less than 18 months and now supports herself, her husband and their two young children. Before starting this business Ann would buy businesses, improve them and sell them for a profit so in this episode we are covering ALL of her learnings both personally and professionally to get to where she is today.

You’ll hear:

Why Ann didn’t give up after 50 no’s when trying to create her product  

The EXPENSIVE lessons made along the way including the one that DOUBLED the cost of shipping

How Ann pivoted QUICKLY when she realised her products weren’t in demand any more 

… and SO much more

AMAIA Lashes:

This weeks PRODUCT YOU SHOULD KNOW ABOUT is SARA Skin Dewy Duo. Check out their website or follow them on Instagram @saraskin_

Have you got a product we should know about? Tell us here


  • Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY
  • Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.

Have an idea for an episode or want to connect? Reach out at @shecom.co.

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